Lately you might have heard or read a lot of marketing chatter about some dude named Bert. And while I would love to regale you with a tale about
a quirky, yet lovable gentleman from the South, I can’t. This particular Bert is actually Google’s BERT - their recently released search
algorithm that appears to have some businesses nervous about their SEO strategies...arguably with good
Why? Well, the kicker with this algorithm update is that you can’t really optimize for it. (Pausing now for collective gasp). So if your business is currently
executing a content marketi...
Why is Your eCommerce Store Losing Sales?
Is your eCommerce website plagued with the empty cart syndrome? Does your site suffer from low conversion rates? Does it generate less leads and even lesser
sales? If you’ve been nodding a “yes” for all the questions, you may be making some critical mistakes. We’ve created a list of mistakes to avoid in
order to boost your e-commerce site’s performance.
1. Write good Product Descriptions
Your customers can't touch your product before they buy it in your eShop. They want to obtain all the information they need to be sure that they make the
By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup. PB and J...you get the idea). They’re a duo. Naturally paired together to enhance the overall experience. Nowadays, it’s damn near impossible for marketers to perform without the right tools and technologies in their arsenal. The marketing world is non-stop and there are literally thousands of tools and innovations that were designed to help you automate and simplify your marketing efforts.
One of the more jarring tasks of many businesses I’ve worked with is selecting fro...
A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage.
According to Sprout Social, a marketing funnel lets you know what your company must do to influence consumers at certain stages to drive sales, and increase brand loyalty/awareness.
Why is creating an effective marketing funnel important?
Creating an effective marketing funnel is important because just like any other funnel, a high volume of leads enter the top of the funnel. However, as
they move through each stage of the funnel, more ...
Create and Update Your Local Listings
Local optimization is important even if you are not a local business located in the area. And Yes, maintaining local business listings require some resources.
Time and exact information. Many businesses in Cyprus miss out by trivializing their listings and not paying attention to the basics. You have to get
your listings right… and you have to select the right listings. Some of the international popular business listings are nit (yet) available
in Cyprus, but we have local ones!
Don't expect that local listings auto-update, they...
WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the
consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year's
WMA WebAward competition.
Overall WSI won 15 awards in the 2019 WebAwards including
Best B2B Website,
Best Medical Website,
Best Restaurant Website,
Best Home Building Website,
five Outstanding Website WebAwards, and
six Standard of Excellence WebAwards.
The addition o...
Chatbots for business are a relatively new form of marketing tech. They're also completely underutilized.
Translation: Competitive advantage for your agency to differentiate, expand and charge more.
(Wondering "What is a marketing bot?" ← I invite you to start there.)
Naturally, brands and their agencies need to keep up with the latest tech driving business value; the global chatbot market is expected to continue growing
exponentially over the next four years. (Additional revenue in the billions of dollars!)
Chatbots are also incredibly profitable as an agency marketing service. An ag...
Editor's Note: This post was originally published on June 29, 2018, and was updated on October 24, 2019.
In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about.
Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on
eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it.
So when I see something like this, from one of the brig...
Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation,
your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt
with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies.
Email as a communication tool is pretty much ingrained in today’s consumer culture. Even if you personally are not the biggest c...
When it comes to email marketing,
determining customer segments within your database of contacts is second only to actually generating the list of names and email addresses. Think about
it this way: would you rather talk to a room of twenty people (with only five actually interested in what you have to say) or take those five interested
parties into a smaller, more private room? Of course you want to speak only to the five people who care rather than wasting time and energy on people
you know aren’t interested. In the game of email marketing, the success of your campaigns is...
Google receives over 63,000 searches per second. Every day. Despite the amount of information available online, users typically linger at the top of the
So, how do you earn your place in these results?
While creating online content, you’ve probably come across the term “search engine optimization” once or twice. Search engine optimization,
or SEO, involves the process of optimizing your digital content to achieve a high ranking on search engine results pages (SERPs). In short, marketers
can optimize their content using well-placed keywords, which appeal to search en...
For a few years now, video content has been dominating the digital marketing space and it’s not going to slow down any time soon. According to Forbes,
video is expected to take up more than 80% of internet traffic this year alone. The onus is on content marketers to ensure that they’re on top of video marketing
trends to stay competitive in such a fast-paced and constantly evolving landscape.
In the past, we’ve discussed ways to use video to ignite your marketing campaigns.
If you’ve already explored different types of videos to build your brand, business, and bottom li...
Just in case you were wondering, the saying "If it's not broke, don't fix it" shouldn't be applied to your website.
Here's why: your website essentially begins to break the moment you launch it. It's like driving a new car off the lot – the second you hit the highway,
the car loses 20% of its value.
This isn't a pessimistic take or anything like that, it's simply the state of doing business in our increasingly digital world. Tactics, design trends
and most significantly, user experience requirements dictate it's best practice to iterate your website and its design as...
With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use
of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately
21M users in 2010 to more than 180M users worldwide in 2019. In fact, in the US alone they’re seeing over 75M users using ad blockers on their browsers.
And it makes sense – digital natives are comfortable with technology and used to making it work to ...
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult
and exhausting when you constantly have to think about new content that your audience craves. Do not fret, we’ve all been there! There will come
a time when we start running out of ideas, but it’s not the end of the world. Pause for a moment, take a step back, and re-evaluate your content
marketing strategy before moving forward again.
Documenting your content strategy goes beyond the sur...
As a marketer in Cyprus, it’s often tempting to base your marketing decisions off of your initial “gut feeling”. More often than not, those who solely
rely on their intuition to predict what will make people click and convert will fall short. In return, this may lead to detrimental results for your marketing
Rather than trying to guess what will lead to the best results for your next marketing campaign, it’s time to run an A/B test (if you’re not running
them already). A/B testing can take your marketing efforts to the next level and help customers move more effectively throu...
The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially
due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing
As a result, companies and brands are no longer building their marketing strategy solely around the goal to accelerate business acquisitions anymore.
More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics
plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes,
70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. But what’s all the hype about?
Analytics have become fundamental in shaping customer experiences across all marketing activities and operations. Many businesses now rely on dat...
In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel like they’re a part of something bigger. Whether it’s by supporting a local/global cause or living a particular lifestyle, many of today’s consumers are actively seeking to make a difference these days. The desire to make a difference is now highly reflected through consumers’ behaviours and purchasing decisions. Several key examples include supporting cruelty-free beauty brands (e.g. BECCA), the zero-waste packaging movement (e.g. bare ma...
LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key
stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management has become a crucial part of
many businesses’ LinkedIn strategy.
Why is it important to grow your online reputation and brand on LinkedIn?
According to Hootsuite, as the top-rated social network for lead generation, LinkedIn has become one of the most important social media platforms to invest in.
Influencer marketing has become an extremely effective
way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold - it’s continuing to grow. What is influencer
marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could be for
a new product launch, a specific marketing campaign, a particular service, you name it.
Over the years, Instagram has become one of the most popular platforms for influencer marketing. With ove...
In recent years, voice search has been dominating progressively the search landscape. It has become a convenience to many, allowing everyday
users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website
sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice
search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with
Today's internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has
had a significant impact on how searchers find content and how content is being ranked, which affects business' overall SEO performance. Gone are the
days when measuring your SEO success was solely based on keeping track of keyword rankings. With so many factors that now come into play to achieve SEO success, it’s time to rethink your content marketing and social media strategy to keep pace with the ever-changing search landsca...
Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business
owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing
search engine optimization terms.
To help you get a better idea of some of the most commonly confused SEO concepts, we have put together a mini-glossary of the widely used jargon. Keep
reading to find out more about ranking, algorithms, SERPs and other concepts.
WSI recently attended Social Media Marketing World, a mega-conference where
social marketers go to discover the latest tactics and business-building ideas. If you’re a marketer and ever have the chance to attend, I highly recommend
it (in fact we are already booked for next year).
The conference covered a wide variety of topics from how to humanize your chatbots, to building your personal brand, but not surprisingly one of the most
talked about topics was, you guessed it, video. Almost every presentation I attended talked about using video in one way or another. But one of the