For most people, the holiday season is filled with tradition. Whether it’s chopping down a real Christmas tree, going carolling, or feasting on a delicious
turkey dinner, families all over the world look forward to the comfort and joy of their holiday traditions.
Many family holiday traditions include one or more Christmas movies. At the very least, if your family isn’t big on movies, you’ll catch Home Alone one out of the 500 times it airs on national TV in a prime-time spot. There’s no escaping Kevin McCallister at Christmas-time.
I’m particularly fond of A Charlie Brown Christmas,...
Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest
trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries.
In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such
as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...
We recently wrote about an important decision many brands and businesses face: whether to keep marketing in-house or work with an agency. It’s a great post that delves into
the various factors that push large companies in one direction of the other. If you’re an executive, in-house marketer or part of an agency, it’s worth
In discussing our post internally, however, we realized we left out a large chunk of business owners: the ones who go it alone. Often called solopreneurs,
one-man or one-woman shows, this group of smart and courageous individuals is actually g...
How can digital marketing help you grow your business? The way to succeed in business is to know where your customers are and have the ability to promote
and interact with them there. If your audience mostly commutes on trains to work every morning, advertise there. If your target audience watches TV
late at night, have commercials ready.
And if your customers, like most of the modern world, are spending time online, especially on social media, you need to establish your presence there.
We now live in a world where people spend as much time in the “virtual space” of social media...
When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature
would be able to compete with Snapchat, because “Hey, Snapchat did it first, right?” Two years later, it seems like Instagram has leapfrogged
its competitors by constantly innovating and introducing new features to keep users engaged on the platform.
But why should businesses use Instagram Stories?
Firstly, Instagram Stories are a quick and easy way to engage with other users and followers. According to a study conducted by Microsoft,...
Whether you’re a Facebook lover or hater, there’s no denying the social media giant has changed the world. And until recently, there wasn’t much of an
argument as to the nature of Facebook’s impact – it had connected our society in an overwhelmingly positive way.
Two tumultuous years and one divisive United States presidential election later, the jury is out on the current state of Facebook and founder Mark Zuckerberg’s
dream of a truly open platform.
This post is intended to help businesses and marketers determine Facebook’s potential place within the future of marketing. Al...
As you delve into exploring the world of social media for your business, I’m sure these questions have crossed your mind: “Which platforms should I use?” and
“How do I know which social media platform is right for my business?”
Before you get ahead of yourself and leap onto one or multiple social media platforms for your business, it’s key to establish your business’ marketing
goals first. If you don’t have set goals and objectives for your marketing strategy, it’s a lot harder to achieve social media success in 2018.
In this blog post, we will be looking at Facebook and In...
The internet is a fast-paced whirlwind of information. Your prospective customers surfing for information online have short attention spans, and their
buying impulse can disappear in an instant. Capturing their attention and developing a relationship at every stage of the sales funnel can be challenging
in this rapid, 24/7 information overload environment.
Fortunately, there are innovative tools to help your business navigate the process.
According to Forrester, consumers
are 66 percent to 90 percent of the way through their buying decision bef...
Company Brings Home Nine Standard of Excellence Recognitions and the Best Real Estate Award
Toronto, Canada, September 12, 2018 – WSI, the
world’s largest network of Digital Marketing Consultants is proud to announce that it has won nine Standard of Excellence Awards and the Best Real
Estate Award in the 2018 WebAwards organized by the Web Marketing Association (WMA). The company has won multiple awards every year since it started
entering the competition in 2007. With this year’s ten awards, WSI is now the proud recipient of 85 WMA Awards in total. WM...
In the 15+ years EworksWSI is working in the digital marketing industry in Cyprus, we have met thousands of business owners who admit to feeling perplexed
by a key business decision: “Should I hire in-house marketers or work with a marketing agency?!” Not alone mentioning all the self styled
marketing specialists around.
Pro Tip: Stay away from any self-proclaimed “experts” with “Guru” in their title.
Once the gurus out of the way, it’s not the simplest decision to make whether to build your internal digital marketing depart or hire an external agency,
and this is true ...
Chatbots are something that needs to be considered in modern digital marketing campaigns in Cyprus. They are very useful for campaigns where massive
inquiries and massive responses are expected but can also be used successfully in low volume campaigns where the few visitors that arrive at a website
or a social network page and need to be attended promptly. A correctly programmed chatbot can save time and effort from community managers and can
provide a fast response to visitors inquiring about a product or service or an offer or promotion.
Nevertheless, when we think about chatb...
When it comes to writing content such as blog posts, web pages, landing pages or email campaigns, many companies fall flat on their faces. And it’s not
always because of the quality of the writing, the subject matter or even the content strategy. Perhaps the biggest offender when it comes to writing
content that doesn’t get the job done is ego.
More specifically, it’s injecting healthy doses of ego into your content that inevitably ends up turning off your readers and ruining the engagement factor.
Imagine if you were on a first date or met a new business contact and the other p...
Without a doubt, landing pages are an extremely important part of any marketing strategy.
After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers.
Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still
struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages.
Similar to many digital marketing tactics, truly impactful lan...
WhatsApp Business is geared at small to medium Businesses
WhatsApp is a very popular online messaging application in Cyprus. Until the beginning of this year it was mainly used by individuals to communicate with
friends and family members.
Starting 2018, Facebook, who owns WhatsApp, published a separate application, WhatsApp Business available on Android and since May as well on the Apple
WhatsApp Business, which is free to download, was devloped with small business owners in mind.
WhatsApp Business allows businesses in Cyprus to have a professional presence o...
The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the
sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty.
In an article about 'Creating Content that matters'
we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San
Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same.
Content that Address th...
When it comes to business growth, the natural thought is to pursue more sales, but the choice between where to get more sales from is
often overlooked. Every business owner has a choice between focusing on acquiring new customers or increasing their value to, and therefore value from,
With the right focus on account management or customer service, depending on your industry, I believe there is greatest merit in focusing 80% of energy
on existing customers and 20% of energy on acquiring new customers. As the common saying goes, a bird in the hand is as good as...
Experts from Across the World Congregate to Applaud Excellence and Discuss Emerging Digital Marketing Strategies and Technologies
Toronto, Canada, June 22, 2018 – WSI, the world’s largest network of Digital Marketing
Consultants, recognized outstanding achievement and business success by announcing its Gala Award winners at its Global Convention in Montreal, Canada.
The 2018 Global Convention was attended by nearly 300 people comprising some of the company’s consultants, suppliers, industry experts, and other special
guests from all over the world. The awards were presented d...
You have the company registered, got the finances from the bank, now you’re pulling it all together: your business plan, your unique value proposition
and your branding. You have the company name, but what are you going to call your website? In a perfect world, you would just stick a “www” in front
of your business name, add a “dot-com” on the end, and your all set.
Only one problem…. Your dream name… you know, the one that conveniently sounds like your business? It’s already taken.
Now take a deep breath and give it some thought as your domain name is a basi...
Over the last few years, we have already written several articles in our digital markerting blog about the importance of the customer experience. Whether it’s attracting and retaining talented employees by living your brand, or delighting customers by delivering experiences that keep your brand’s promise, smart organizations know that doing these things
boosts their bottom line.
Unfortunately, there are still far too many companies that don’t realize they are losing a significant amount of money by not keeping the promises they make.
It happens all the time. As in, I heard two exampl...
In 2018 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about.
Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on
eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it.
So when I see something like this, from one of the brightest and most influential SEO minds of the last decade, I think, “Hmm, maybe I need to dig into
On-SERP SEO a little m...
Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms
such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube first made its debut to the masses in the digital world back
in 2005, and the platform has grown at an exponential rate ever since. As a pioneer in video streaming, YouTube gave way to other video platforms over
the years, such as Vine, Instagram, and Snapchat, some of the digital world’s most used social media platforms.
With the growth o...
In her blog ‘GDPR is not Y2K’,
UK’s Information Commissioner Elizabeth Denham has called the GDPR an evolutionary process and an “ongoing effort” that doesn’t end on May 25th,
2018. As all businesses based in the European Union (and also non-European companies collecting/processing personal data of individuals resident in the EU)
get ready for GDPR, this is the perfect time for organizations to review their systems and policies to ensure they follow data privacy best practices.
Here are 12 steps to help you in this process.
Step 1: Rai...
Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the
digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of he Internet, so
figuring out how to create blog topics that stand out from the crowd can be frustrating. As unlikely as it may seem, you can develop a list
of blog posts that’ll get you noticed. It just take some research and a little know-how to get started.
Try a New Spin on an Old Favorite
When it comes to data and numbers, conventional wisdom tells us to be weary of small sample sizes. For good reason; if you launch a digital marketing campaign
and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website.
It’s just common sense.
However, the difference between a sample size that’s irrelevant and one that actually large enough to be valuable is, ironically, quite small. We recently
saw exactly this in a social media campaign we’re running for a client, and it opened our eye...
If someone was asking what a marketer’s most important goal is, how would be the answer? There is a pretty high likelihood that you answered lead generation,
and yes, lead generation is extremely important. But what about the clients you already have?
I get it. It’s so easy to fixate on capturing new business. After all, most marketing budgets and resources are spent moving leads through the funnel.
But as enticing as new sales are, they shouldn’t distract us from working to keep existing customers as well. Boosting customer retention by just 5% can actually increase your rev...