A painful reality for today’s business owners is that average, run-of-the-mill digital marketing won’t cut it. Today’s strategies need to outperform your
competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change.
A large part of our work at WSI is geared towards helping business owners navigate the digital space. So even though we’re a full-service
marketing agency, our educational and training programs are near and dear to each of
our Consultants. After all, learning from and sharing knowledge with other like-...
Like many of you reading this, I’m writing this blog post in self-isolation. Not because of any viral symptoms - thankfully - but because
this is the new reality for both our personal and professional lives. At least for the time being. And on behalf of our WSI family, I hope you are
staying healthy and continue to take the recommended precautions.
From sporting events to conferences and even air travel, cancellations were announced in droves over the course of the last several weeks. COVID-19 has sparked turmoil around the globe and as we all adjust, businesses everywhere - our...
It’s a sad tale we’ve heard time and time again in this industry: “my ad gets hundreds of clicks, but almost no conversions.” After triple-checking
for broken links or faulty submission buttons and re-analyzing your target audience, you’re left wondering why your visitors still aren’t converting.
Something must have happened while these visitors were on your landing page. Maybe they each experienced web outages at the exact moment they were submitting your
form. Perhaps Chrome, Safari and FireFox web browsers everywhere crashed and prevented anyone from completing the form. (It...
Mere weeks into the new year and Google has gifted all of us with a fairly significant update to featured snippets. And if you've followed our
recent advice to add ‘keep a very close eye on Google’ to your list of New Year’s resolutions, then you might already know all about it.
(And if not, no panic - we got you covered).
In under a week, the update has been impactful and, naturally, a hot topic among marketers and business owners everywhere. I’ll discuss some background
info behind this update, what it’s affected so far, and what you should watch out for as you continue t...
Building your brand takes time and resources, and in today’s connected world, the reputation that you’ve worked so hard to build can be tarnished
with just a few keystrokes. Your company's information can quickly go viral, which is great - if it’s the kind of information that draws in consumers.
Like it or not, what’s said about your company online can make or break your success. Fortunately, utilizing social media and content can help
you to improve your digital reputation.
Be a Social Media Maven
Marketers of yesteryear understood the importance of networking. Heading t...
Here we are: two weeks into a shiny new decade and - if history proves correct - some of you are already struggling with those infamous New Year’s resolutions.
According to research on this, only 8% of those who make a list of resolutions succeed.
(Yikes!) But no judgement here. We’re all guilty. Sometimes life happens and old habits are tough to break.
The thing that struck me recently is the kind of resolutions most people talk about. We’ve all heard the usual M.O. when it comes to resolutions:
“This year, I will save more money…exercise more...quit smoking...l...
We are so close to the holiday break that I can pretty much taste the eggnog. For most professionals, end-of-the-year tasks have
been in full swing for several weeks now. Many of us are powering through this holiday homestretch until the usual festivities mandate we celebrate
with friends and family and/or get some much needed R&R. In our EWorksWSI team we are all looking forward to some downtime for the holidays!
But, until then, businesses everywhere are BUSY:
- the year’s budget, revenue and profits are in review…
- tax documents are being prepped...
Domain Name Ownership Strategy
Your website domain name is important for your company! As a beginning it wasn't easy to register a good domain name for your business. What is it worth to your company now? Think of all investments
your company has made over the years; they are all dependent on your domain name:
Email: Your email addresses are associated with your domain name, if you lose your domain name, you may not be able to recover your
emails (this may depend on how you have the email set up initially). At a minimum you have to contact all your existing clients an...
December is always so bittersweet, what with the holidays and the realization that another year has come and gone. This year, we’re all forging ahead into
the next decade (sounds weird to call it the ‘20s!) and are excited for what is around the corner. I hope you and yours have a wonderful start to 2020.
One of the annual traditions we have around here is our yearly predictions for what’s to come on the marketing front. This tradition dates
back to 2014 (see past predictions for 2015,
2016,2017 , 2018 and 2019)
and it’s a chance for us to analyze past trends, ...
Last time I jumped on here, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick
an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder
your ROI, while ultimately burning out your coordinator. Simply put, a full strategy deserves a full team.
A few weeks ago, the first group of professionals recommended for a full-service social media strategy team included:
A Social Media Manager
A Social Media Content Crea...
Pretty much anyone and everyone who has spent some time building a social presence online for a brand knows this one truth: It. Is. TOUGH. It’s so much more than the daily tweet announcing your latest product launch. Those were the good old times of the social media world. These days,
businesses - both small operations and large enterprises - require time and energy to truly thrive in the social space. Your social channels
are no longer just online spaces to fill; now they're places that help your business grow.
And since the social media space has evolved, so, too, has the prof...
Lately you might have heard or read a lot of marketing chatter about some dude named Bert. And while I would love to regale you with a tale about
a quirky, yet lovable gentleman from the South, I can’t. This particular Bert is actually Google’s BERT - their recently released search
algorithm that appears to have some businesses nervous about their SEO strategies...arguably with good
Why? Well, the kicker with this algorithm update is that you can’t really optimize for it. (Pausing now for collective gasp). So if your business is currently
executing a content marketi...
Why is Your eCommerce Store Losing Sales?
Is your eCommerce website plagued with the empty cart syndrome? Does your site suffer from low conversion rates? Does it generate less leads and even lesser
sales? If you’ve been nodding a “yes” for all the questions, you may be making some critical mistakes. We’ve created a list of mistakes to avoid in
order to boost your e-commerce site’s performance.
1. Write good Product Descriptions
Your customers can't touch your product before they buy it in your eShop. They want to obtain all the information they need to be sure that they make the
By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup. PB and J...you get the idea). They’re a duo. Naturally paired together to enhance the overall experience. Nowadays, it’s damn near impossible for marketers to perform without the right tools and technologies in their arsenal. The marketing world is non-stop and there are literally thousands of tools and innovations that were designed to help you automate and simplify your marketing efforts.
One of the more jarring tasks of many businesses I’ve worked with is selecting fro...
A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage.
According to Sprout Social, a marketing funnel lets you know what your company must do to influence consumers at certain stages to drive sales, and increase brand loyalty/awareness.
Why is creating an effective marketing funnel important?
Creating an effective marketing funnel is important because just like any other funnel, a high volume of leads enter the top of the funnel. However, as
they move through each stage of the funnel, more ...
Create and Update Your Local Listings
Local optimization is important even if you are not a local business located in the area. And Yes, maintaining local business listings require some resources.
Time and exact information. Many businesses in Cyprus miss out by trivializing their listings and not paying attention to the basics. You have to get
your listings right… and you have to select the right listings. Some of the international popular business listings are nit (yet) available
in Cyprus, but we have local ones!
Don't expect that local listings auto-update, they...
WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the
consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year's
WMA WebAward competition.
Overall WSI won 15 awards in the 2019 WebAwards including
Best B2B Website,
Best Medical Website,
Best Restaurant Website,
Best Home Building Website,
five Outstanding Website WebAwards, and
six Standard of Excellence WebAwards.
The addition o...
Chatbots for business are a relatively new form of marketing tech. They're also completely underutilized.
Translation: Competitive advantage for your agency to differentiate, expand and charge more.
(Wondering "What is a marketing bot?" ← I invite you to start there.)
Naturally, brands and their agencies need to keep up with the latest tech driving business value; the global chatbot market is expected to continue growing
exponentially over the next four years. (Additional revenue in the billions of dollars!)
Chatbots are also incredibly profitable as an agency marketing service. An ag...
Editor's Note: This post was originally published on June 29, 2018, and was updated on October 24, 2019.
In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about.
Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on
eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it.
So when I see something like this, from one of the brig...
Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation,
your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt
with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies.
Email as a communication tool is pretty much ingrained in today’s consumer culture. Even if you personally are not the biggest c...
When it comes to email marketing,
determining customer segments within your database of contacts is second only to actually generating the list of names and email addresses. Think about
it this way: would you rather talk to a room of twenty people (with only five actually interested in what you have to say) or take those five interested
parties into a smaller, more private room? Of course you want to speak only to the five people who care rather than wasting time and energy on people
you know aren’t interested. In the game of email marketing, the success of your campaigns is...
Google receives over 63,000 searches per second. Every day. Despite the amount of information available online, users typically linger at the top of the
So, how do you earn your place in these results?
While creating online content, you’ve probably come across the term “search engine optimization” once or twice. Search engine optimization,
or SEO, involves the process of optimizing your digital content to achieve a high ranking on search engine results pages (SERPs). In short, marketers
can optimize their content using well-placed keywords, which appeal to search en...
For a few years now, video content has been dominating the digital marketing space and it’s not going to slow down any time soon. According to Forbes,
video is expected to take up more than 80% of internet traffic this year alone. The onus is on content marketers to ensure that they’re on top of video marketing
trends to stay competitive in such a fast-paced and constantly evolving landscape.
In the past, we’ve discussed ways to use video to ignite your marketing campaigns.
If you’ve already explored different types of videos to build your brand, business, and bottom li...
Just in case you were wondering, the saying "If it's not broke, don't fix it" shouldn't be applied to your website.
Here's why: your website essentially begins to break the moment you launch it. It's like driving a new car off the lot – the second you hit the highway,
the car loses 20% of its value.
This isn't a pessimistic take or anything like that, it's simply the state of doing business in our increasingly digital world. Tactics, design trends
and most significantly, user experience requirements dictate it's best practice to iterate your website and its design as...
With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use
of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately
21M users in 2010 to more than 180M users worldwide in 2019. In fact, in the US alone they’re seeing over 75M users using ad blockers on their browsers.
And it makes sense – digital natives are comfortable with technology and used to making it work to ...