Just in case you were wondering, the saying "If it's not broke, don't fix it" shouldn't be applied to your website.
Here's why: your website essentially begins to break the moment you launch it. It's like driving a new car off the lot – the second you hit the highway,
the car loses 20% of its value.
This isn't a pessimistic take or anything like that, it's simply the state of doing business in our increasingly digital world. Tactics, design trends
and most significantly, user experience requirements dictate it's best practice to iterate your website and its design as...
With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use
of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately
21M users in 2010 to more than 180M users worldwide in 2019. In fact, in the US alone they’re seeing over 75M users using ad blockers on their browsers.
And it makes sense – digital natives are comfortable with technology and used to making it work to ...
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult
and exhausting when you constantly have to think about new content that your audience craves. Do not fret, we’ve all been there! There will come
a time when we start running out of ideas, but it’s not the end of the world. Pause for a moment, take a step back, and re-evaluate your content
marketing strategy before moving forward again.
Documenting your content strategy goes beyond the sur...
As a marketer in Cyprus, it’s often tempting to base your marketing decisions off of your initial “gut feeling”. More often than not, those who solely
rely on their intuition to predict what will make people click and convert will fall short. In return, this may lead to detrimental results for your marketing
Rather than trying to guess what will lead to the best results for your next marketing campaign, it’s time to run an A/B test (if you’re not running
them already). A/B testing can take your marketing efforts to the next level and help customers move more effectively throu...
The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially
due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing
As a result, companies and brands are no longer building their marketing strategy solely around the goal to accelerate business acquisitions anymore.
More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics
plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes,
70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. But what’s all the hype about?
Analytics have become fundamental in shaping customer experiences across all marketing activities and operations. Many businesses now rely on dat...
In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel like they’re a part of something bigger. Whether it’s by supporting a local/global cause or living a particular lifestyle, many of today’s consumers are actively seeking to make a difference these days. The desire to make a difference is now highly reflected through consumers’ behaviours and purchasing decisions. Several key examples include supporting cruelty-free beauty brands (e.g. BECCA), the zero-waste packaging movement (e.g. bare ma...
LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key
stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management has become a crucial part of
many businesses’ LinkedIn strategy.
Why is it important to grow your online reputation and brand on LinkedIn?
According to Hootsuite, as the top-rated social network for lead generation, LinkedIn has become one of the most important social media platforms to invest in.
Influencer marketing has become an extremely effective
way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold - it’s continuing to grow. What is influencer
marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could be for
a new product launch, a specific marketing campaign, a particular service, you name it.
Over the years, Instagram has become one of the most popular platforms for influencer marketing. With ove...
In recent years, voice search has been dominating progressively the search landscape. It has become a convenience to many, allowing everyday
users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website
sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice
search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with
Today's internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has
had a significant impact on how searchers find content and how content is being ranked, which affects business' overall SEO performance. Gone are the
days when measuring your SEO success was solely based on keeping track of keyword rankings. With so many factors that now come into play to achieve SEO success, it’s time to rethink your content marketing and social media strategy to keep pace with the ever-changing search landsca...
Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business
owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing
search engine optimization terms.
To help you get a better idea of some of the most commonly confused SEO concepts, we have put together a mini-glossary of the widely used jargon. Keep
reading to find out more about ranking, algorithms, SERPs and other concepts.
WSI recently attended Social Media Marketing World, a mega-conference where
social marketers go to discover the latest tactics and business-building ideas. If you’re a marketer and ever have the chance to attend, I highly recommend
it (in fact we are already booked for next year).
The conference covered a wide variety of topics from how to humanize your chatbots, to building your personal brand, but not surprisingly one of the most
talked about topics was, you guessed it, video. Almost every presentation I attended talked about using video in one way or another. But one of the
According to Twitter, with over 3 billion people on social media, more
consumers are using the social media platform to connect with businesses when they have questions, compliments, or complaints. Many brands and businesses
have been turning to Twitter as a customer service platform. And with the rise of direct messaging and the use of chatbots, 2019 is the year to approach
your business’ marketing strategy with a customer care focus. What does this mean? It means being more proactive, using social data to shape interactions,
and integrating customer care solutions i...
New year, new leads for 2019! Whether you are a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are
the days of only resorting to cold calling prospective customers to try to sell them your product or service. Over the past decade, there has been
an abundance of emerging software and tools to help businesses with lead generation.
Here are 5 lead generation ideas (that work !) to try for your next marketing campaign:
1. Landing Pages
Creating and optimizing a landing page for your next marketing campaign is a great way for you...
A few months into 2019 is the perfect time to take a look at ways you can improve your content marketing strategy. Are you looking for ways to take your
business’ blog to the next level? Now is the the time to look into using video to increase engagement with your blog posts.
First and foremost, there are many ways to use video to ignite your marketing campaigns.
One of those ways is with video content, which is everywhere and there is a high demand for it from consumers of many brands and businesses.
Why Use Videos to Increase Engagement With Your Blog Posts?
As a marketer, y...
It’s been a busy few months in the world of Google+! Launched in 2010, Google+ was the latest attempt of creating a social media platform similar to
Just this past October, Google announced that they would be shutting down Google+ in August 2019 for consumers as a result of lack of broader adoption and critical security issues they
Then in December, Google announced that they would be expediting
the Google+ shut down, bumping it up to March 2019, because the security issues (which Google thought they had patched up) we...
It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and brands like
yours, you have to think of ways to stand out from the crowd.
Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships
and driving lead conversions. To achieve desirable results, you need to have a well thought out strategy. Failing to do so will lead to your email
marketing efforts slipping through the cracks and getting lost...
Are you worried about your business’s cybersecurity? Do you get frustrated by all the things you need to do to keep your digital information
safe? Is the threat of cybercrime preventing your business from fully embracing the benefits of the Internet and technology? Unfortunately, your fears
aren’t unfounded. According to former FBI agent and friend of WSI, Scott Augenbaum, cybersecurity costs will reach 1 trillion dollars in five years
– and it still won't be nearly enough to stop cybercriminals!
There’s no denying it: navigating the digital world with caution and awareness is ...
As a social media marketer, why should you use hashtags? How do they benefit your social marketing strategy? How can you use them effectively to ramp up
your social media marketing efforts? Think of hashtags as labels for your content. It’s an effective way to tag and categorize your content so that
people can find it, increasing the visibility of your posts. Twitter was actually the very first social media platform to start hyperlinking hashtags
back in 2009. Shortly after, we saw many other social media platforms following in their footsteps.
Hashtags are an excellent w...
It’s that time of year again! No, I’m not talking about curling up in front of the TV to watch your favorite classic holiday films (though it is
that time of year, too). December is the month where we begin to think about the new year – in this case, 2019 – and everything that lies ahead. As
is our tradition here at WSI, we like to make a few predictions while we look toward the future.
Dating back to 2014, we’ve made a marketing predictions post for 2015, 2016, 2017 and 2018. Of course, I’d be remiss if I didn’t mention the entire reason we started doing these
For most people, the holiday season is filled with tradition. Whether it’s chopping down a real Christmas tree, going carolling, or feasting on a delicious
turkey dinner, families all over the world look forward to the comfort and joy of their holiday traditions.
Many family holiday traditions include one or more Christmas movies. At the very least, if your family isn’t big on movies, you’ll catch Home Alone one out of the 500 times it airs on national TV in a prime-time spot. There’s no escaping Kevin McCallister at Christmas-time.
I’m particularly fond of A Charlie Brown Christmas,...
Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest
trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries.
In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such
as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...
We recently wrote about an important decision many brands and businesses face: whether to keep marketing in-house or work with an agency. It’s a great post that delves into
the various factors that push large companies in one direction of the other. If you’re an executive, in-house marketer or part of an agency, it’s worth
In discussing our post internally, however, we realized we left out a large chunk of business owners: the ones who go it alone. Often called solopreneurs,
one-man or one-woman shows, this group of smart and courageous individuals is actually g...
How can digital marketing help you grow your business? The way to succeed in business is to know where your customers are and have the ability to promote
and interact with them there. If your audience mostly commutes on trains to work every morning, advertise there. If your target audience watches TV
late at night, have commercials ready.
And if your customers, like most of the modern world, are spending time online, especially on social media, you need to establish your presence there.
We now live in a world where people spend as much time in the “virtual space” of social media...