EworksWSI Cyprus Digital Marketing Blog

Time flies, doesn’t it? It seems like only yesterday I wrote my marketing predictions post for 2017. Yet here we are, less than three months from Christmas and then onto 2018. This time of year tends to get busy, with preparations for Thanksgiving, Halloween and Christmas taking up much of our extra time and energy. One thing we don’t do early enough, however, is look for ways to improve (usually we wait until New Year’s Day to do this…and we all know how that turns out!). The same is true for businesses. January is often the month in which new strategies are discussed an...  Read Full Article

Big data refers to the cumulative data sets that your company acquires over the years. This includes customer information, statistics and any other relevant business information that gets generated in your business. According to contenttools.com, only 12% of the data that a company generates is used, meaning that 88% of the information available out there can be transformed into valuable content. While many retailers in Cyprus have already started using big data to identify shopping trends for years, using information that the company has generated to drive marketing efforts is ...  Read Full Article

A couple of statistics that LinkedIn shared in a recent blog post reflects its growing popularity in the B2B community. 80% of B2B leads come from LinkedIn, 46% percent of social media traffic coming to B2B company sites is from the same platform, and an overwhelming 79% of B2B marketers say LinkedIn is an effective source for generating leads! In other words, if you operate in the B2B world, there’s no way you can stay oblivious to the growing prowess of this social media platform. LinkedIn, along with other popular social media platforms have changed the way the business worl...  Read Full Article

The power of video marketing is undeniable. According to Forrester Research, videos are 50 times more likely to receive an organic first page ranking than traditional text pages. If you’re considering a video marketing strategy, take note of these lesser known video marketing secrets you can use to attract prospects and clients: Develop a cliffhanger Cliffhanger endings will add a suspense element to your video. To do this effectively, create a series of videos that are like short episodes. The ending of each video should make the viewer want to watch the next one find out what ...  Read Full Article

It’s official! WSI is not only the world’s largest network of digital marketing thought leaders, but we’re also a Top Franchise Brand! Entrepreneur magazine has ranked us #104 in its first-ever list of Top Franchise Brands in 2017. As an innovative digital marketing agency with offices in over 80 countries including Cyprus and an impressive client portfolio, we’ve always owned some serious bragging rights. WSI certified Digital Marketing Consultants such as EworksWSI in Cyprus have helped more than 100,000 businesses grow by leveraging our global expertise, a specialized partner ...  Read Full Article

  To improve the effectiveness of your marketing campaigns, traditional and digital marketing need to work together. While digital marketing is increasing its influence and popularity, tried and tested traditional marketing methods that have yielded successful results have their own sphere of influence and should be included in a comprehensive marketing campaign. As marketers, you should look at integrating both digital and traditional marketing tactics to help in maximizing your marketing results. In this blog post, we will share three easy ways to integrate your digital m...  Read Full Article

If you manage your own website that has forms on web pages that are HTTP (not HTTPS), you likely have received an email from Google Search Console warning you that starting in October 2017, these pages will be marked with a ‘Not Secure’ warning in Chrome. (A copy of one of those email notifications is below). If you haven’t received an email, but manage websites that are HTTP and have pages with forms capturing some sort of customer data (eg. contact us form) you STILL need to pay attention and update your sites to HTTPS before October 2017 to avoid having tis message displayed ...  Read Full Article

On our EworksWSI blog, we write a lot about specific marketing tactics and industry news. There’s also been a fair amount of digital ink spent on process related topics, like the importance of strategy and a great customer experience. We try to dive as deep as we can while remaining relevant to a wide variety of businesses. This post, however, is different. A couple recent conversations with friends and co-workers shed light on something I’ve never considered but know is absolutely true: service is a form of marketing. Now when I say “service” most of you will think I mean ...  Read Full Article

WSI Has Won a Total on 75 WMA Awards Since 2007! Toronto, Canada, September 12, 2017 – WSI, the world’s largest network of Digital Marketing Consultants, continued its winning streak that started in 2007 by bringing home another 7 awards in the 2017 WebAwards, produced by the Web Marketing Association (WMA). With 6 Standard of Excellence Awards across various industries and a Best Website Award in the Biotechnology category, WSI’s total WMA Awards tally has reached 75 since it started entering the web and mobile web competitions in 2007. The WMA WebAwards is a prestigious annual...  Read Full Article

In today’s fast paced digital world, discovering and implementing the latest SEO tactic or social media trend sometimes seems all-consuming. If there’s time leftover, there are still blogs to write and ad campaigns to run. For marketers and marketing teams, the list of things to do is truly endless. In my experience with current marketing strategies, there’s a tendency to worry too much about day-to-day minutia. Marketing is about making your products and services attractive and helpful to customers, and if your products and services do have built-in value, this is easy! I believe ...  Read Full Article

Once upon a time, your website was the hottest thing on the digital block. It looked great and generated lots of business. You and your digital marketing team couldn’t have been happier. But lately, that spark just isn’t what it used to be. You’ve started to take notice that your competitors’ sites look more streamlined and up-to-date. And all those leads that used to pour in? Your website isn’t capturing those either. So, you spend several months making it over. You update the content, refresh the look and implement trendy technology to make your organization look more competit...  Read Full Article

  It doesn’t matter if it’s a family meal; a trip to your local shopping mall or a long awaited vacation, planning ahead is always a good idea. And planning your search engine optimization strategy is not different. But things change fast on the World Wide Web. Internet giants like Google and Facebook have a habit of moving the goalposts just as everyone has settled down to watch the game, which makes it hard to keep up to date with the latest SEO developments. This is why it’s important to recognize and implement both existing and upcoming trends in the f...  Read Full Article

Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another company. It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world are ever-changing. Nailing down a marketing strategy in 2017 is like trying to hit a moving target. Cheryl, our Director of Marketing, recently wrote a post about marketers and their constant search for stakeholder approval. I’ve been part of many pitc...  Read Full Article

We Launched An eBook Marketing Strategy – Here’s How We Did It When the idea for an eBook marketing strategy post popped up in a team meeting, it was discussed, unanimously approved, and quickly put on the content calendar. Once it was deemed I should write it, I began thinking about my intro (or my hook, as the youngsters like to call it). A quote, I thought. Quotes are fun and intriguing. But then I started researching strategy quotes and realized choosing the right quote is sometimes as hard as writing the post! In the end, I settled on a quote from the great Chinese general, mil...  Read Full Article

When a marketing campaign works, celebrating new leads and increasing sales numbers is the natural tendency. Sometimes, vital components of a marketing campaign – like design, email, content, and SEO – get completely overlooked. Each of these core elements requires the skill of an expert marketer. Unfortunately, many of these skills get underrated or misunderstood. Writing is perhaps the most misunderstood skill of the bunch. We all write in some capacity, which causes people who don’t write well to assume it comes naturally to those who do. But answering an email or sending...  Read Full Article

  The title of this post could have been posed as a question, but let’s address the answer straight away: Yes, trust is absolutely an active ingredient of great marketing strategies. In fact, I’d argue that a marketing strategy without a heavy dose of trust is unlikely to ever achieve greatness. This is especially true in Cyprus. The reasons are many, but first, I want to discuss where the idea for this topic came from our recent insightful post about Why Time is Not the Enemy of Marketers that really resonated with a lot of readersme. I’ve been on both sides of the “time...  Read Full Article

Lately, most of WSI’s marketing team attended the HubSpot’s INBOUND conference. WSI organizes as well a yearly Global Convention for the international WSI network, so we are familiar with the benefits of hosting and attending conferences. In particular, the team raved about a talk by renowned speaker and author Simon Sinek. His INBOUND keynote was based on his book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. Intrigued by the boost of energy and passion my team received from Sinek’s session, I began looking into his thoughts on business and leadership to see if ...  Read Full Article

Alliance between Red Design and WSI WSI is proud to announce the new strategic alliance between Red Design Consultants in Athens and WSI for High End Digital Marketing services. Through this alliance we will be able to better serve the business community with the most comprehensive and fully integrated marketing strategies and solutions. In the past both traditional marketing and digital marketing companies have always been competing against each other for the marketing budget of the business community. Both Red and WSI see this as an opportunity to bring both aspect...  Read Full Article

WSI Headoffice has movedto larger and more modern premises Effective July 1st, 2017 – the new WSI Head Office address will be: 20 Carlson Court, Suite #100   Etobicoke, Ontario Canada, M9W 7K6 Experience has taught us that successfully building a business comes down to people and the depth of your relationships aka your network. When a crisis hits your business in the future and you need to create the ‘impossible’ on short notice and within budget – your choice will be calling upon us to help you create marketing ‘magic’. With thousands of successful marketi...  Read Full Article

Our friends over at GetResponse just published a post about how to find time for everything, using a Harry Potter analogy that is related to something I wrote earlier: In my recent post on Marketing and the power of belief, I talked about the difficulties of getting stakeholder buy-in for marketing campaigns. My main point was that full belief is the goal of any campaign pitch because without it, the campaign won’t ever achieve its goals. What I realize now is that many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of tim...  Read Full Article

Most digital marketers in Cyprus send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move: According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter, while only 10% prefer Facebook. And marketers find them useful as well. The number-one use of email marketing is for newsletters (66%), followed by promotional content (54%), and welcome series emails (42%). Since email newsletters are so commonly used in Cyprus companies and pretty well-received by consumers, thi...  Read Full Article

  “The Internet is becoming the town square for the global village of tomorrow” – Bill Gates – It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business landscape today makes it obvious that having a strong, visible web presence is absolutely vital to ensuring a steady flow of sales leads to any business. On the Internet, as in the world of business, vying for clicks is as competitive as any marketplace, and your website may need that winning edge in order to overcome the aggress...  Read Full Article

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.” – Mark Twain Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your online properties can give you as a marketer a clear advantage over your competitors. The question though is how many marketers and business owners use their analyt...  Read Full Article

If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first, human nature may seem like a heady topic for a humble digital marketing blog. But on second thoughts, marketing is about persuading a group of people (target audience) to do what you want them to do (buy your product/service)! In Neil Gaiman’s novel named American Gods the author develops a relevant concept: the power of belief. In the book, Gaiman’s main character, Shadow Moon, powerfully sums up belief: “It’s what peopl...  Read Full Article

  For those not familiar with marketing automation, this is a method of using software (and tactics) to help businesses nurture their prospects with personalized content over a period of time, thus increasing the chances of turning targeted prospects into loyal customers. Instead of blasting prospects with unwanted sales messages (that they just end up unsubscribing from), they receive relevant information and have a chance to absorb the benefits of a product/service at their speed, creating a mutually beneficial relationship in the process. At best, marketing automation ca...  Read Full Article