EworksWSI Cyprus Digital Marketing Blog

Alliance between Red Design and WSI WSI is proud to announce the new strategic alliance between Red Design Consultants in Athens and WSI for High End Digital Marketing services. Through this alliance we will be able to better serve the business community with the most comprehensive and fully integrated marketing strategies and solutions. In the past both traditional marketing and digital marketing companies have always been competing against each other for the marketing budget of the business community. Both Red and WSI see this as an opportunity to bring both aspect...  Read Full Article

WSI Headoffice has movedto larger and more modern premises Effective July 1st, 2017 – the new WSI Head Office address will be: 20 Carlson Court, Suite #100   Etobicoke, Ontario Canada, M9W 7K6 Experience has taught us that successfully building a business comes down to people and the depth of your relationships aka your network. When a crisis hits your business in the future and you need to create the ‘impossible’ on short notice and within budget – your choice will be calling upon us to help you create marketing ‘magic’. With thousands of successful marketi...  Read Full Article

Our friends over at GetResponse just published a post about how to find time for everything, using a Harry Potter analogy that is related to something I wrote earlier: In my recent post on Marketing and the power of belief, I talked about the difficulties of getting stakeholder buy-in for marketing campaigns. My main point was that full belief is the goal of any campaign pitch because without it, the campaign won’t ever achieve its goals. What I realize now is that many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of tim...  Read Full Article

Most digital marketers in Cyprus send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move: According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter, while only 10% prefer Facebook. And marketers find them useful as well. The number-one use of email marketing is for newsletters (66%), followed by promotional content (54%), and welcome series emails (42%). Since email newsletters are so commonly used in Cyprus companies and pretty well-received by consumers, thi...  Read Full Article

  “The Internet is becoming the town square for the global village of tomorrow” – Bill Gates – It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business landscape today makes it obvious that having a strong, visible web presence is absolutely vital to ensuring a steady flow of sales leads to any business. On the Internet, as in the world of business, vying for clicks is as competitive as any marketplace, and your website may need that winning edge in order to overcome the aggress...  Read Full Article

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.” – Mark Twain Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your online properties can give you as a marketer a clear advantage over your competitors. The question though is how many marketers and business owners use their analyt...  Read Full Article

If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first, human nature may seem like a heady topic for a humble digital marketing blog. But on second thoughts, marketing is about persuading a group of people (target audience) to do what you want them to do (buy your product/service)! In Neil Gaiman’s novel named American Gods the author develops a relevant concept: the power of belief. In the book, Gaiman’s main character, Shadow Moon, powerfully sums up belief: “It’s what peopl...  Read Full Article

  For those not familiar with marketing automation, this is a method of using software (and tactics) to help businesses nurture their prospects with personalized content over a period of time, thus increasing the chances of turning targeted prospects into loyal customers. Instead of blasting prospects with unwanted sales messages (that they just end up unsubscribing from), they receive relevant information and have a chance to absorb the benefits of a product/service at their speed, creating a mutually beneficial relationship in the process. At best, marketing automation ca...  Read Full Article

  If knowing is half the battle, then the other half is acting on that knowledge. As a digital marketing executive, I’ve come to realize that I work in an extremely tough industry. I see the amount of challenges faced by my team, our agencies and the clients we serve, and am in awe of the sheer amount of problem solving that goes on around me. I absolutely hope that our 30 Greatest Lead Generation Tips, Tricks & Ideas eBook helps you produce a steady stream of new customers on your own. That’s how it was written and designed, and that’s why we sent it out into the world....  Read Full Article

  If you are a business owner in Cyprus struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that are still in the early stages of the sales funnel and are not ready to make their sales decision yet. In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help: 1. Claim your Google+ page While opinions differ on...  Read Full Article

I recently wrote a post on the truth about customer loyalty. That truth, which I stumbled across in an excellent article by A.G. Lafley and Roger L. Martin, is that customers aren’t exhibiting loyal behavior when they buy the same products over and over. People return to a product because the buying process is simple and automatic, and they haven’t encountered a reason not to purchase it. In short, it’s good experiences that keep customers “loyal” and bad ones that push them away. What you say about your product or service matters, but not more than the experience it delivers. O...  Read Full Article

Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage of the process. As a result, many are beginning to wonder if pay per click (PPC), the more “traditional” of the digital marketing tactics is still an effective method for generating qualified leads for businesses. As a specialist in the 4 pillars of digital marketing – search,...  Read Full Article

All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your digital advertising spend is not bringing you the results you want, it may be time to take a good, hard look at your current s...  Read Full Article

I thought I did, but then I read something that made me realize I don’t know the truth about customer loyalty. Or I don’t have a mindful understanding of it, even though my subconscious does (and yours does surely too); which is funny, because the truth about customer loyalty has a lot to do with the subconscious. Let me explain. The “something” I read is an article by A.G. Lafley and Roger L. Martin called Customer Loyalty Is Overrated . The following excerpt is the culprit of my aha! moment on the truth about customer loyalty: Research into the workings of the human brain ...  Read Full Article

  So, if you have been following me on blogs and LinkedIn, it’s likely you’ve learned a little bit about Paid Search Advertising and how it all works. If not, you can refer to the articles PPC effectiveness: Highly effective PPC tactics are most commonly used and Paid Search: How Does It Work?. Both articles will give you great insight into the fundamentals of Paid Search. But when should you actually use paid advertising? As a digital marketing consultant, I get this question a lot, and in order to answer it effectively, we must run through why using paid search is so impo...  Read Full Article

Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions we get on a regular basis. It’s the classic catch-22; you have a million things to do to support your business and it would be great to solve the ongoing issue of finding enough people who want to buy your product or service on a regular basis. This blog article will explain the various paid search advertising tactics that a company can use to start generating leads quicker for their business. ...  Read Full Article

I have a friend who, for lack of a better way to describe it, often resists technology. For at least five years, he refused to get a smartphone. Instead, he lagged well behind the societal curve by clinging to his flip-phone. Don’t get me wrong, flip-phones were great and played an important role in the evolution of the cell phone. But there’s something fascinating about shunning a better and more efficient technology.Given how movies like Her and shows like Black Mirror depict the dangerous impact technology has on our society – or that most of us spend more time than we’d like w...  Read Full Article

  Over the last six years, content’s relationship with the marketing world has been a wild ride. Content was all the rage during the honeymoon stage. There were late nights, long conversations and no matter what, everything turned out rosy. The content itself didn’t matter – as long as you had more of it than your competitors, you were winning the content marketing battle. As content became mainstream and more companies joined the scramble to publish as often as they could, distribution – and even more frequent content – were the next big tenets of content marketing. But hey, t...  Read Full Article

Using Video with Marketing Automation Marketing Automation Facts In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to integrate video marketing into marketing automation. Generate, nurture and qualify new Leads through Video Marketing automation has been around for years, and video has been around even longer. But using the...  Read Full Article

  Valentine’s Day is just around the corner. Love is in the air – or maybe that’s just store-bought chocolate. Either way, February is all about relationships. And when it comes to picking a marketing automation platform, it’s important to choose the right fit for your business, particularly if you work for an agency. But how do you go about finding the “Prince (or Princess) Charming” of marketing automation solutions? Here are the top ten considerations for agencies when choosing a platform. 1. Key featuresDon’t pay more for features you aren’t going to use. Know what you rea...  Read Full Article

  For a large number of people, accessibility is a part of everyday life. Accessible designs, devices and services are depended upon by millions of disabled people so they can interact with the world in much the same way a person without disabilities does. For everybody else, accessibility is something we have passive experience with. We notice accessible ramps and seats, but don’t engage with or give them any thought. For people without a disability who also don’t have a disabled friend or family member, it’s very easy to take accessibility for granted, which is probably a...  Read Full Article

Sometimes it can seem like there are almost no sure bets in the marketing business. We’ve all been there: Your PPC and Facebook campaigns seem to work and you seem to be targeting the right audience, but there’s a lack of definitive data to prove it. Well, what if you could eliminate the guesswork from marketing entirely? What if you could leave behind the one-size-fits-all messaging as we see it too often in Cyprus and double down on relevant campaigns? What if you could more effectively segment and market to highly specific target audiences? You’re in luck, because, yes, you a...  Read Full Article

  Sharing pictures of your adorable pets and scrumptious brunch is not synonymous with business to business (B2B) marketing. Yet research has revealed that: “79% of B2B marketing specialists polled rated social media as the most effective marketing channel, with 38% noting that if they had extra budget for next year, they would spend it on social media. The requirements of a viral world have resulted in changing demands on the marketing community.” Let’s look at how this social selling technique can enrich your reputation and generate prospects. Relationship buildi...  Read Full Article

  2016 is finally coming to a close, and what a year it was! We hope you accomplished all your business goals and are forging into 2017 with a full head of steam. To help you with this, we recently posted our 2017 marketing predictions, which is something we also did for 2015 and 2016. As usual with predictions, our results were a mixed bag, but we continue to find that looking ahead better prepares us for whatever the future holds. During 2016, we saw Google step closer to a mobile-only world, and terms like natural language, machine learning and virtuality reality get ment...  Read Full Article

You know how when you go to the grocery store and randomly see Lays chip display in the dairy section? Or chocolate at the end of the canned vegetable aisle? These displays are put in these odd spots for a reason: to see what customers will do, and whether they’re more likely to buy these specific products in this spot vs. their normal, chip and candy aisle spots. It goes without saying that the stores know exactly how many units of each product are sold and the location from which customers grabbed them. Without accurate analytics on their products and cust...  Read Full Article