EworksWSI Cyprus Digital Marketing Blog

You have the company registered, got the finances from the bank, now you’re pulling it all together: your business plan, your unique value proposition and your branding. You have the company name, but what are you going to call your website? In a perfect world, you would just stick a “www” in front of your business name, add a “dot-com” on the end, and your all set. Only one problem…. Your dream name… you know, the one that conveniently sounds like your business? It’s already taken.  Now take a deep breath and give it some thought as your domain name is a basi...  Read Full Article

Over the last few years, we have already written several articles in our digital markerting blog about the importance of the customer experience. Whether it’s attracting and retaining talented employees by living your brand, or delighting customers by delivering experiences that keep your brand’s promise, smart organizations know that doing these things boosts their bottom line. Unfortunately, there are still far too many companies that don’t realize they are losing a significant amount of money by not keeping the promises they make. It happens all the time. As in, I heard two exampl...  Read Full Article

Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube first made its debut to the masses in the digital world back in 2005, and the platform has grown at an exponential rate ever since. As a pioneer in video streaming, YouTube gave way to other video platforms over the years, such as Vine, Instagram, and Snapchat, some of the digital world’s most used social media platforms. With the growth o...  Read Full Article

In her blog ‘GDPR is not Y2K’, UK’s Information Commissioner Elizabeth Denham has called the GDPR an evolutionary process and an “ongoing effort” that doesn’t end on May 25th, 2018. As all businesses based in the European Union (and also non-European companies collecting/processing personal data of individuals resident in the EU) get ready for GDPR, this is the perfect time for organizations to review their systems and policies to ensure they follow data privacy best practices. Here are 12 steps to help you in this process. Step 1: Rai...  Read Full Article

  Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of he Internet, so figuring out how to create blog topics that stand out from the crowd can be frustrating. As unlikely as it may seem, you can develop a list of blog posts that’ll get you noticed. It just take some research and a little know-how to get started. Try a New Spin on an Old Favorite ...  Read Full Article

When it comes to data and numbers, conventional wisdom tells us to be weary of small sample sizes. For good reason; if you launch a digital marketing campaign and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website. It’s just common sense. However, the difference between a sample size that’s irrelevant and one that actually large enough to be valuable is, ironically, quite small. We recently saw exactly this in a social media campaign we’re running for a client, and it opened our eye...  Read Full Article

  If someone was asking what a marketer’s most important goal is, how would be the answer? There is a pretty high likelihood that you answered lead generation, and yes, lead generation is extremely important. But what about the clients you already have? I get it. It’s so easy to fixate on capturing new business. After all, most marketing budgets and resources are spent moving leads through the funnel. But as enticing as new sales are, they shouldn’t distract us from working to keep existing customers as well. Boosting customer retention by just 5% can actually increase your rev...  Read Full Article

  It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s sweeping changes to its newsfeed all but sapped the reach of businesses and brands trying to reach their Facebook audience organically. Facebook has held firm on its stance that there’s a place for publishers on the Fac...  Read Full Article

The buzz about the European Union’s upcoming General Data Protection Regulation (GDPR) is gathering steam as the date of enforcement, i.e. 25th  May 2018, draws close. One of the much-discussed elements of this law is the new guidelines it has laid down for data controllers and processors. While the GDPR retains some of the obligations that the Data Protection Directive places on both parties, it has introduced some new ones too. In this blog, we will discuss the responsibilities that the GDPR has conferred on each, and provide insights into how an organization, whether it i...  Read Full Article

Adobe announced on 25th March 2018 that the Business Catalyst platform will be definitely closed and data deleted by 26th June 2020. Without proposing a viable replacement alternative Adobe is deceiving their existing Business Catalyst partners and will put many marketing agencies that trusted BC and Adobe out if business. As a reaction Business Catalyst partners suggest not to cooperate with Adobe anymore as the company has proven it's lack  of reliability and to join a class action against Adobe. The below steps have been recommended steps to make digital agencies more se...  Read Full Article

  On May 25th, 2018, when the European Union’s General Data Protection Regulation (GDPR) comes into effect the world will take a big step towards enforcing more stringent, water-tight privacy and data protection laws. A flagship piece of legislation, it will pave the way for better data protection practices by putting it at the forefront of business agendas worldwide and establishing one single set of data protection rules across the Europe Union. While the law will impact EU-based businesses, no organization that operates globally or collects data from a European citizen w...  Read Full Article

The EU General Data Protection Regulation (GDPR) was designed to harmonize, strengthen and unify data privacy laws across Europe, in order to protect and empower all EU citizen's data privacy and reshape the way organizations across Europe (the EU) approach data privacy.

12 Points GDPR Checklist

The new EU General Data Protection Regulation (GDPR) was adopted in 2016 and will officially be enforced in Europe as of May 25, 2018. GDPR comes with significant changes and any companies who may capture information for contacts or customers located in the European Union will need to be extremely aware of these changes as they can face very stringent fines in the cases of non-compliance.

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  The 12-Point Checklist is designed to Help Prepare Your Organisation for GDPR. For more in-depth information regarding GDPR, please download and read the ICO 12 step in-depth guide that was sourced to create this checklist. It is essential for companies in Cy...  Read Full Article

Toronto, Canada, January 11, 2018 – WSI, the world’s largest network of Digital Marketing Consultants recently released the second edition of its popular book, “Digital Minds: 12 Things Every Business Needs to Know” in Spanish. Digital Minds: 12 Cosas que Todo Negocio Necesita Saber sobre Marketing Digital consists of 12 chapters on key digital marketing strategies plus a bonus regional perspective authored by WSI Digital Marketing Consultants and industry experts. It was launched at a special event held in Mexico City in December 2017. WSI had launched the f...  Read Full Article

Whether it’s because we recently rolled out our annual predictions post or that we blogged about the value of businesses keeping their eyes on the digital horizon, our team has discussed the future of marketing a lot lately. Within the context of the future, the customer experience – more specifically, how it’s changed and evolved alongside technology – often gets mentioned. These things were on my colleague's, Cheryl Baldwin, mind when, over the holidays, she settled in to watch a classic holiday movie: A Christmas Story. She had the following thoughts: "There’s a scen...  Read Full Article

In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that requires less time but gives more consistency. What is Happening with Email Marketing Before we dive into the advantages of marketing automation, we need to look at what is making email marketing successful today and why you should consider increasing your email marketing budget. A...  Read Full Article

Shopping online in the EU There is much to consider before shopping online as a client and much to be done by the e-commerce site to address the buyers concerns. The Swedish Consumer Agency, ECC Sweden, who is Part of the European Consumer Centres Network published a set of guidelines for online shoppers in the EU.  These online buying guidelines for clients are common sense and easily addressed by the e-commerce site owners. The reality is though that many e-shops ignore their client's expectations in terms of company and product information, personal data preservation and o...  Read Full Article

In September 2017, the Web Marketing Association announced the winners of its annual WebAwards competition. Since WSI, the world’s largest network of Digital Marketing Consultants, started submitting its nominations in 2007, it had won multiple awards across categories each year. WSI’s total award tally is now 75! One of the winning entries from WSI was a website project consulted on by Napa Valley-based WSI Consultants Andreas and Georgia Mueller-Schubert, and their team at WSI Next Gen Marketing. Their client, Green Stock Solar received the Energy Standard of Excellenc...  Read Full Article

How often have you heard the term multi-channel thrown around as a marketing jargon? Quite often, I bet! You may have also heard about the concept of “cross-media” used whenever a marketer has presented a strategy. In today´s advertising world, campaigns are being designed to constitute a mix of “traditional” and “digital” media. Agencies understand that consumers and buyers are impacted by several kinds of media. Therefore, they are more frequently combining both traditional and digital media into their campaigns. This is referred to as cross-media campaigns. Do keep in mind...  Read Full Article

Worldometers reports that 2,229,710 blogs were written today. And, it’s only 10:h35 in the morning, Cyprus Time! One blog is published every second, 59.3 million every month. So how many blogs are published every year? Do the math! The point I am trying to make is that there is a staggering amount of content available on the internet. Between 1994, when the first blog was created, until now, the online space has been flooded with content. With the popularity of blogs as an inbound marketing tool showing no signs of abetting, all businesses small, medium, and big continue to add ...  Read Full Article

WSI Presentation on Digital Marketing’s Role in Maximizing ROI Wows Business Community in Costa Rica Co-Founder Dan Monaghan Highlights Social Selling as an Example of Global Internet Trends that Companies Should Leverage Nicosia, Cyprus, December 8, 2017 – WSI, the world’s largest network of Digital Marketing Consultants was in Costa Rica earlier this month at the Essential B2B Forum 2017, an event organized by Costa Rica’s country brand, Essential Costa Rica. WSI Co-Founder, Dan Monaghan, the main speaker of the event, had the audience spellbound with his presentation on how bus...  Read Full Article

  We’re less than a month away from Christmas and the New Year, which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back in 2011. In case you’re curious about our fortune-telling prowess, read our 2016 and 2017 marketing prediction posts. As usual, we’ll grade last year’s predictions before we allow ourselves to make another set but let’s get serious, we’re going to play the game again...  Read Full Article

Most digital agencies in Cyprus promote themselves as omnichannel marketing experts in their briefs and creative pitches. Omnichannel marketing and other similar terms are the current buzzwords in the marketing world. Some marketers are doubtful, and may think might think these concepts are short-lived, more of fads. But when approached right, you will understand that it is not so. So, what is omni-channel marketing? Well, according to Sara Skrmetti, Senior Director, Social in MediaMath, it means aligning your technology, data, metrics and organizational structure around a singl...  Read Full Article

Google has released the new Chrome browser version 62, which is estimated to affect 60% of Web browsers. One of the primary focus of this update is a warning related to missing or improperly configured security certificates. Users who access any website, which does not have an HTTPS certificate installed, will be notified that the website is considered “Not Secure”. This means that if a website does not have a properly set up or configured security certificate, there can be negative rank and organic traffic consequences as this warning will undoubtedly have an impact on visito...  Read Full Article

From June 13th 2014, the EU has strengthened and harmonised the Consumer protection rules. The Consumer Rights directive applies the same way in all EU countries (including Cprus!) which means that consumers europe-wide can always be sure about the rules that apply when cross-border purchases are made. In the same way, traders, e-commerce owners and other businesses in EU countries also know what they have to provide in terms of consumer rights.   What does the directive mean for e-shops in Cyprus?   So called hidden charges are banned as well as other cost tra...  Read Full Article

Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will always come down to their initial experience with your business. Despite the benefits that landing pages have to offer, many businesses treat these pages as an after-thought. Your landing page gives visitors their very first introduction to what you have to offer. In just a few seconds, those visitors will either be intere...  Read Full Article