Reports and data are a wonderful thing for strategic direction in our businesses – but only provide us value if we know how to read and interpret them!
How often have you received a report, or had to issue a report, only to wonder how useful the exercise was? Your boss is demanding a return before
spending another dime on marketing, but everyone is unsure how to measure effectiveness. If we understand how to capture and utilize data with
the right analysis, it can really make our decision making so much simpler. We’ve put together a quick list of the types of...
Marketing automation is all the rage these days, and for good reason: it frees up humans to do things humans are good at, and automates repetitive and
mundane tasks. With marketing automation technology improving by the day, it’s easy to see why it’s become so prevalent.
A word to the wise, though: just because you engage with and implement marketing automation processes doesn’t guarantee you marketing automation success.
It’s like anything else in life, you need to put in time and effort to hone your skills in order to generate the best results.
To help you avoid turning what shoul...
Well, it’s that time of the year again: the one where we make a few predictions for the marketing world, and revisit our past prognostications. We started
doing these prediction posts back in 2014 after we read Rand Fishkin’s annual predictions.
In case you’re curious about how how our future-telling escapades have gone, read our 2015 and 2016 marketing prediction posts.
As usual, we’re going to grade last year’s predictions before we allow ourselves to make another set but SPOILER ALERT: we’ll be gazing into our crystal
ball either way.
Here’s the grading scale we decided on...
In a world where there’s a constant battle for our attention – as people, as employees and as consumers – it’s important to keep in mind that our lives
are still dependant on 1:1 relationships. It’s easy to get lost in our work and neglect friends and family, and even though there’s no substitute for
quality time with the people who know us best, we try. As humans, we crave and thrive off the energy of social connections and personal interactions,
even if they’re with people outside our inner circle.
Think about the things that make up your daily routine, such as getting a morni...
There are huge differences from country to country in Europe in mobile data (LTE) that a monthly 30€ contract delivers. Rare are mobile providers that
provide real unlimited mobile data usage. It is mostly the Nordic countries that offer unlimited mobile data for a 30€ monthly contract.
The German magazine Der Spiegel in cooperation with Statista published the below mobile data comparison volume by EU country.
Graphic 1: Mobile Internet tariffs per EU country - How much mobile data can you get for a 30€ contract?
In 6 countries a mobile data contract of a maximum of 30€ will let you ...
In this age of technology, efficiency is an evolving concept. What was efficient a year ago may not be as efficient today; heck, the best way to accomplish
a task last month is probably no longer the optimal way to do it. Technology and innovation have a huge impact on both our professional and everyday
Think about the things you do daily, even the simple ones right after you wake up in the morning. Your alarm, now set on your smartphone
or other digital devic...
The future of marketing automation is unknown, but exciting to imagine. And the field continues to grow at an amazing rate. On average, 49% of companies today are using marketing automation platforms, which help marketers make smarter, more informed decisions on
budgeting, while improving their efficiency. From email to social media, automated resources take some of the burden off human resources and speed
up many business processes.
Marketing automation is the hub of marketing intelligence, tracking a buyer’s individual journey from awareness to decision. It provides brands with an...
One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and
most often do, read our email messages while we’re on the go.
As a society in 2016, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed
mobile-friendly email campaigns are such effective time-saver for consumers that they’ve become the standard for email communication. For businesses
and marketers, this means any emails that are not mobile-friendly are a...
As a marketer, I’m aware of how and when I’m marketed to. One of the ways most of us are marketed to every day is by email. We receive so many emails that
Google, one of the largest providers, gave us three inboxes to keep things sorted – and it still isn’t enough!
Here’s what I’m seeing with email, though: some good, more bad and most of the email I get is ugly. And not just normal ugly, we’re talking Clint
Eastwood staring you down in a three-way duel ugly. Yeah, that bad.
What follows is a rundown – not a staredown – of some real email marketing messages I’ve received over...
Email is one of the toughest digital marketing tactics to master. You’ll often hear people say “email marketing still works!” – and while that’s true,
email is a difficult channel due to how much competition there is for a limited amount of customer attention.
Think about your inbox; chances are you’ve been successfully marketed to via email, and maybe you’ve even made purchases as a direct result of receiving
a timely message. However, there are an immeasurable number of emails that fail because a) they are poorly executed or b) they hit your spam folder
and you never see them...
Email Marketing Is Alive and Well
Case in point: reading emails continues to rank as the #1 activity performed on mobile devices. I know I probably read more emails on my phone than on
my laptop. At my age, I don’t have the eyesight or the patience to try and write or read reports via my phone, but handling emails is a great use of
my time when I’m out of the office or in between appointments. 75% of Gmail’s 900 million users access their accounts on a mobile device,
so I am certainly not alone!
Interesting then, that so many of us think that email marketing is an outdated strat...
If you have kids, or remember being a kid (I’m a very sad panda for whoever doesn’t), you’re well aware of the power of fads. You know, the latest and
greatest gadget, toy or game your son or daughter (or, ah, you) absolutely must have, mainly because they really want it, but also because Billy from down the street already has it? Yeah, those
Many moons ago, the school yards were filled with marbles; then it was pogs, followed quickly by Pokémon cards and, of couse, devil sticks. I remember
having these things separately but also all at once, though the reality is each one...
Remember how you used to feel the moment you realized you lost your wallet? Yeah, us too. We also remember the point in time where, all of a sudden, our
wallets were secondary. No wallet, no problem...as long as we've still got our smartphones!
Think about it, though. Assuming your wallet doesn't contain thousands of dollars in cash, you'll usually have a bunch of plastic that, while extremely
annoying to get replaced, can be replaced. Not only is a smartphone much more expensive than (most) wallets, it also generally contains things
that can't be recovered, like photos and file...
The reality of the fast-paced world we live in, is many small businesses – and even large brands in Cyprus– are still trying to find their footing in the
digital world. There isn't a clear-cut way to build and maintain a strong digital presence; there are many different methods that, depending on the
industry and customer base, are better suited for some businesses than others.
However, there is a set of basic components that you'll find are the backbone of every great digital marketing strategy. In our latest digital
marketing video, we want to help you hone in on...
While the first mobile phones provided consumers with one basic function, to make telephone calls wirelessly, today’s mobile devices do much more
than simply allow you to talk with someone else. They have become our web browser video cameras, social media device, navigation guide, gaming platform,
appointment calendar, alarm clock, flashlight, etc… Depending on which apps you’ve downloaded, there’s a good chance your mobile device does
much more, but suffice to say the days of “just making phone calls” are a thing of the past.
As a businesses seek to capture...
Small businesses in Cyprus far and wide are now realizing the power of local search engine optimization.
As a business leader, you may still be wrapping your head around the concept of SEO, and understanding the differences between various SEO strategies
may sound complicated. Fortunately, incorporating local SEO practices is not as difficult as it might sound, and through a few targeted tasks, you
can make your way up the search engine rankings and draw a whole new set of customers to your location.
The Difference Between Local and Organic SEO
Understanding the distinction betw...
Is SEO dead? Not at all! Although the Discussion never seems to go away. But as long as People are searching for products and services on the Internat,
SEO will continue living.
How does SEO change and evolve from Year to Year? This is a question that every marketing person should ask and have an answer for. In fact, keeping up
to date with SEO evolutions are essential to achieve better rankings for your sites.
SEO has a future and it looks very different from its past and its present.
The debate rages on. Is SEO dead? Should today’s marketers still put time and energy into buildin...
Search engines are constantly improving the quality of the results they deliver to users who are looking for answers, products or services. For businesses
and consumers, improved search results are a beautiful thing.
However, in order for businesses and marketers to generate consistent streams of organic search traffic, they need to stay on top of the continually evolving
digital landscape. We understand it can sometimes be a challenge to keep updated on the world of search engines, so for our latest digital marketing
video, we outlined the 7 Steps to Certain SEO Success:...
It’s easy to understand why website owners get confused about how to improve the results from their digital marketing efforts by fully leveraging assets
such as their website.
The process of increasing your online visibility is referred to as search engine optimization, or SEO for short.
In the past, SEO meant focusing on where you ranked for certain keywords. However, these days it’s about building your overall digital audience whether
that be on your website, email marketing list or social media networks.
An easier way to understand it is to think of SEO as the process of build...
When it comes to landing pages, the numbers are skewed. Landing pages do an outstandingly effective job at converting site visitors into paying customers. But directing customers to a standalone
landing page is an underused digital marketing tactic.
We've touched on this concept before: when the numbers don't add up, it means there's an opportunity for businesses. Even though landing pages are
slowly becoming the standard, implementing them now will still give you a significant edge over at least a few of your competitors. Leveling up your
landing pages can improve your...
As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you're bound
to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and
it can be, but it’s vitally important to lead conversion.
What is a Landing Page?
A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or
any other page, that serves a single and...
Let's get it out of the way right off the top: the #1 landing page mistake is sending ad campaign visitors to a homepage. And yet we still see it all the time.
But facts are facts, and well-designed landing pages are much more likely to convert visitors into leads.
The good news is a great landing page isn't complicated or hard to create. For our latest digital marketing video, we put together some information on:
The Anatomy of a Landing Page That Converts
1. Identify Customer Personas
Like any marketing technique or strategy, understanding who is interested in buyi...
WSI recently wrote a post about what happens when web design goes wrong (hint: it's not pretty). In the post Lyana also discussed the reasons it's important
to keep your site updated.
I'm here to give you the biggest reason of all: a well-maintained site delivers more leads! I get it, though – a site's upkeep is one of those things that
gets pushed to the side when things get busy.
To help you out, here are 5 quick website makeover tips that'll have your site well on its way to generating more new leads:
1. Add Customer Testimonials
Placing customer tes...
A few years ago, many businesses grumbled about social media being "just a fad" that "had no place in the business world." Look how that turned out.
The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners. Digital advertising – especially
native ads and social ads – are at that precipice, and the only question is will you take the plunge or retreat to what's safe and comfortable?
For those willing to forge ahead, we created an infographic to help you decipherThe Real Truth About Digital Advertising:
With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task. Content, video and
social media marketing are all worthy digital tactics – but they have one thing in common: they take time to deliver their value to audiences and don't
generate quick sales.
Properly managed digital advertising campaigns, however, are a fast and efficient way to drive new leads and sales to your business. To show you which
digital advertising strategies to use – and when to use them – we created a video on how to Increase ...