On our EworksWSI blog, we write a lot about specific
marketing tactics and industry news. There’s also been a fair amount of digital ink spent on process related topics, like the importance of strategy
and a great customer experience.
We try to dive as deep as we can while remaining relevant to a wide variety of businesses.
This post, however, is different. A couple recent conversations with friends and co-workers shed light on something I’ve never considered but know is absolutely
true: service is a form of marketing.
Now when I say “service” most of you will think I mean ...
WSI Has Won a Total on 75 WMA Awards Since 2007!
Toronto, Canada, September 12, 2017 – WSI, the world’s largest network of Digital Marketing Consultants, continued its winning streak that started in 2007 by bringing home another 7 awards in the 2017 WebAwards, produced by the Web Marketing Association (WMA). With 6 Standard of Excellence Awards across various industries and a Best Website Award in the Biotechnology category, WSI’s total WMA Awards tally has reached 75 since it started entering the web and mobile web competitions in 2007.
The WMA WebAwards is a prestigious annual...
In today’s fast paced digital world, discovering and implementing the latest SEO tactic or social media trend sometimes seems all-consuming. If there’s
time leftover, there are still blogs to write and ad campaigns to run.
For marketers and marketing teams, the list of things to do is truly endless.
In my experience with current marketing strategies, there’s a tendency to worry too much about day-to-day minutia. Marketing is about making your products
and services attractive and helpful to customers, and if your products and services do have built-in value, this is easy!
I believe ...
Once upon a time, your website was the hottest thing on the digital block. It looked great and generated lots of business. You and your digital marketing
team couldn’t have been happier.
But lately, that spark just isn’t what it used to be. You’ve started to take notice that your competitors’ sites look more streamlined and up-to-date.
And all those leads that used to pour in? Your website isn’t capturing those either.
So, you spend several months making it over. You update the content, refresh the look and implement trendy technology to make your organization look more
It doesn’t matter if it’s a family meal; a trip to your local shopping mall or a long awaited vacation, planning ahead is always a good idea. And planning
your search engine optimization strategy is not different. But things change fast on the World Wide Web. Internet giants like Google and Facebook
have a habit of moving the goalposts just as everyone has settled down to watch the game, which makes it hard to keep up to date with the latest
This is why it’s important to recognize and implement both existing and upcoming trends in the f...
Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service
instead of a similar one from another company.
It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world are ever-changing.
Nailing down a marketing strategy in 2017 is like trying to hit a moving target.
Cheryl, our Director of Marketing, recently wrote a post about marketers and their constant search for stakeholder approval.
I’ve been part of many pitc...
We Launched An eBook Marketing Strategy – Here’s How We Did It
When the idea for an eBook marketing strategy post popped up in a team meeting, it was discussed, unanimously approved, and quickly put on the content
calendar. Once it was deemed I should write it, I began thinking about my intro (or my hook, as the youngsters like to call it).
A quote, I thought. Quotes are fun and intriguing. But then I started researching strategy quotes and realized choosing the right quote is sometimes as
hard as writing the post!
In the end, I settled on a quote from the great Chinese general, mil...
When a marketing campaign works, celebrating new leads and increasing sales numbers is the natural tendency. Sometimes, vital components of a marketing
campaign – like design, email, content, and SEO – get completely overlooked. Each of these core elements requires the skill of an expert marketer.
Unfortunately, many of these skills get underrated or misunderstood.
Writing is perhaps the most misunderstood skill of
the bunch. We all write in some capacity, which causes people who don’t write well to assume it comes naturally to those who do. But answering an email
The title of this post could have been posed as a question, but let’s address the answer straight away:
Yes, trust is absolutely an active ingredient of great marketing strategies. In fact, I’d argue that a marketing strategy without a heavy dose of trust
is unlikely to ever achieve greatness. This is especially true in Cyprus.
The reasons are many, but first, I want to discuss where the idea for this topic came from our recent insightful post about Why Time is Not the Enemy of Marketers that really resonated with a lot of readersme.
I’ve been on both sides of the “time...
Lately, most of WSI’s marketing team attended the HubSpot’s INBOUND conference. WSI organizes as well a yearly Global Convention for the international
WSI network, so we are familiar with the benefits of hosting and attending conferences.
In particular, the team raved about a talk by renowned speaker and author Simon Sinek. His INBOUND keynote was based on his book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.
Intrigued by the boost of energy and passion my team received from Sinek’s session, I began looking into his thoughts on business and leadership to see
Alliance between Red Design and WSI
WSI is proud to announce the new strategic alliance between Red Design Consultants in
Athens and WSI for High End Digital Marketing services. Through this alliance we will be able to better serve the business community
with the most comprehensive and fully integrated marketing strategies and solutions. In the past both traditional marketing and digital marketing companies
have always been competing against each other for the marketing budget of the business community. Both Red and WSI see this as an opportunity to bring
WSI Headoffice has movedto larger and more modern premises
Effective July 1st, 2017 – the new WSI Head Office address will be:
20 Carlson Court, Suite #100
Etobicoke, Ontario Canada, M9W 7K6
Experience has taught us that successfully building a business comes down to people and the depth of your relationships aka your network. When a crisis
hits your business in the future and you need to create the ‘impossible’ on short notice and within budget – your choice will be calling upon us to
help you create marketing ‘magic’.
With thousands of successful marketi...
Our friends over at GetResponse just published a post about how to find time for everything,
using a Harry Potter analogy that is related to something I wrote earlier:
In my recent post on Marketing and the power of belief,
I talked about the difficulties of getting stakeholder buy-in for marketing campaigns. My main point was that full belief is the goal of any campaign
pitch because without it, the campaign won’t ever achieve its goals.
What I realize now is that many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of tim...
Most digital marketers in Cyprus send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move:
According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter,
while only 10% prefer Facebook. And marketers find them useful as well.
The number-one use of email marketing is for newsletters (66%),
promotional content (54%), and
welcome series emails (42%).
Since email newsletters are so commonly used in Cyprus companies and pretty well-received by consumers, thi...
“The Internet is becoming the town square for the global village of tomorrow” – Bill Gates –
It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business
landscape today makes it obvious that having a strong, visible web presence is absolutely vital to ensuring a steady flow of sales leads to any business.
On the Internet, as in the world of business, vying for clicks is as competitive as any marketplace, and your website may need that winning edge in order
to overcome the aggress...
“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”
– Mark Twain
Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost
every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your
online properties can give you as a marketer a clear advantage over your competitors.
The question though is how many marketers and business owners use their analyt...
If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first,
human nature may seem like a heady topic for a humble digital marketing blog. But on second thoughts, marketing is about persuading a group of people
(target audience) to do what you want them to do (buy your product/service)!
In Neil Gaiman’s novel named American Gods the author develops a relevant concept: the power of belief. In the book, Gaiman’s main character,
Shadow Moon, powerfully sums up belief:
“It’s what peopl...
For those not familiar with marketing automation, this is a method of using software (and tactics) to help businesses nurture their prospects
with personalized content over a period of time, thus increasing the chances of turning targeted prospects into loyal customers. Instead of blasting
prospects with unwanted sales messages (that they just end up unsubscribing from), they receive relevant information and have a chance to absorb the
benefits of a product/service at their speed, creating a mutually beneficial relationship in the process.
At best, marketing automation ca...
If knowing is half the battle, then the other half is acting on that knowledge.
As a digital marketing executive, I’ve come to realize that I work in an extremely tough industry. I see the amount of challenges faced by my team, our
agencies and the clients we serve, and am in awe of the sheer amount of problem solving that goes on around me.
I absolutely hope that our 30 Greatest Lead Generation Tips, Tricks & Ideas eBook helps you produce a steady stream of new customers on your own. That’s how it was written and designed, and that’s why we sent it out
into the world....
If you are a business owner in Cyprus struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough
leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that
are still in the early stages of the sales funnel and are not ready to make their sales decision yet.
In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help:
1. Claim your Google+ page
While opinions differ on...
I recently wrote a post on the truth about customer loyalty.
That truth, which I stumbled across in an excellent article by A.G. Lafley and
Roger L. Martin, is that customers aren’t exhibiting loyal behavior when they buy the same products over and over. People return to a product because
the buying process is simple and automatic, and they haven’t encountered a reason not to purchase it.
In short, it’s good experiences that keep customers “loyal” and bad ones that push them away.
What you say about your product or service matters, but not more than the experience it delivers. O...
Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting
to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage
of the process. As a result, many are beginning to wonder if pay per click (PPC), the more “traditional” of the digital marketing tactics is still
an effective method for generating qualified leads for businesses.
As a specialist in the 4 pillars of digital marketing – search,...
All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed
to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge
arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your
digital advertising spend is not bringing you the results you want, it may be time to take a good, hard look at your current s...
I thought I did, but then I read something that made me realize I don’t know the truth about customer loyalty. Or I don’t have a mindful understanding
of it, even though my subconscious does (and yours does surely too); which is funny, because the truth about customer loyalty has a lot to do with
Let me explain.
The “something” I read is an article by A.G. Lafley and Roger L. Martin called
Customer Loyalty Is Overrated . The following excerpt is the culprit of my aha! moment on the truth about customer loyalty:
Research into the workings of the human brain ...
So, if you have been following me on blogs and LinkedIn, it’s likely you’ve learned a little bit about Paid Search Advertising and how it all works. If
not, you can refer to the articles PPC effectiveness: Highly effective PPC tactics are most commonly used and Paid Search: How Does It Work?.
Both articles will give you great insight into the fundamentals of Paid Search.
But when should you actually use paid advertising? As a digital marketing consultant, I get this question a lot, and in order to answer it effectively,
we must run through why using paid search is so impo...