EworksWSI Cyprus Digital Marketing Blog

Using Video with Marketing Automation Marketing Automation Facts In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to integrate video marketing into marketing automation. Generate, nurture and qualify new Leads through Video Marketing automation has been around for years, and video has been around even longer. But using the...  Read Full Article

  Valentine’s Day is just around the corner. Love is in the air – or maybe that’s just store-bought chocolate. Either way, February is all about relationships. And when it comes to picking a marketing automation platform, it’s important to choose the right fit for your business, particularly if you work for an agency. But how do you go about finding the “Prince (or Princess) Charming” of marketing automation solutions? Here are the top ten considerations for agencies when choosing a platform. 1. Key featuresDon’t pay more for features you aren’t going to use. Know what you rea...  Read Full Article

  For a large number of people, accessibility is a part of everyday life. Accessible designs, devices and services are depended upon by millions of disabled people so they can interact with the world in much the same way a person without disabilities does. For everybody else, accessibility is something we have passive experience with. We notice accessible ramps and seats, but don’t engage with or give them any thought. For people without a disability who also don’t have a disabled friend or family member, it’s very easy to take accessibility for granted, which is probably a...  Read Full Article

Sometimes it can seem like there are almost no sure bets in the marketing business. We’ve all been there: Your PPC and Facebook campaigns seem to work and you seem to be targeting the right audience, but there’s a lack of definitive data to prove it. Well, what if you could eliminate the guesswork from marketing entirely? What if you could leave behind the one-size-fits-all messaging as we see it too often in Cyprus and double down on relevant campaigns? What if you could more effectively segment and market to highly specific target audiences? You’re in luck, because, yes, you a...  Read Full Article

  Sharing pictures of your adorable pets and scrumptious brunch is not synonymous with business to business (B2B) marketing. Yet research has revealed that: “79% of B2B marketing specialists polled rated social media as the most effective marketing channel, with 38% noting that if they had extra budget for next year, they would spend it on social media. The requirements of a viral world have resulted in changing demands on the marketing community.” Let’s look at how this social selling technique can enrich your reputation and generate prospects. Relationship buildi...  Read Full Article

  2016 is finally coming to a close, and what a year it was! We hope you accomplished all your business goals and are forging into 2017 with a full head of steam. To help you with this, we recently posted our 2017 marketing predictions, which is something we also did for 2015 and 2016. As usual with predictions, our results were a mixed bag, but we continue to find that looking ahead better prepares us for whatever the future holds. During 2016, we saw Google step closer to a mobile-only world, and terms like natural language, machine learning and virtuality reality get ment...  Read Full Article

You know how when you go to the grocery store and randomly see Lays chip display in the dairy section? Or chocolate at the end of the canned vegetable aisle? These displays are put in these odd spots for a reason: to see what customers will do, and whether they’re more likely to buy these specific products in this spot vs. their normal, chip and candy aisle spots. It goes without saying that the stores know exactly how many units of each product are sold and the location from which customers grabbed them. Without accurate analytics on their products and cust...  Read Full Article

Reports and data are a wonderful thing for strategic direction in our businesses – but only provide us value if we know how to read and interpret them! How often have you received a report, or had to issue a report, only to wonder how useful the exercise was? Your boss is demanding a return before spending another dime on marketing, but everyone is unsure how to measure effectiveness. If we understand how to capture and utilize data with the right analysis, it can really make our decision making so much simpler. We’ve put together a quick list of the types of...  Read Full Article

Marketing automation is all the rage these days, and for good reason: it frees up humans to do things humans are good at, and automates repetitive and mundane tasks. With marketing automation technology improving by the day, it’s easy to see why it’s become so prevalent. A word to the wise, though: just because you engage with and implement marketing automation processes doesn’t guarantee you marketing automation success. It’s like anything else in life, you need to put in time and effort to hone your skills in order to generate the best results. To help you avoid turning what shoul...  Read Full Article

Well, it’s that time of the year again: the one where we make a few predictions for the marketing world, and revisit our past prognostications. We started doing these prediction posts back in 2014 after we read Rand Fishkin’s annual predictions. In case you’re curious about how how our future-telling escapades have gone, read our 2015 and 2016 marketing prediction posts. As usual, we’re going to grade last year’s predictions before we allow ourselves to make another set but SPOILER ALERT: we’ll be gazing into our crystal ball either way. Here’s the grading scale we decided on...  Read Full Article

In a world where there’s a constant battle for our attention – as people, as employees and as consumers – it’s important to keep in mind that our lives are still dependant on 1:1 relationships. It’s easy to get lost in our work and neglect friends and family, and even though there’s no substitute for quality time with the people who know us best, we try. As humans, we crave and thrive off the energy of social connections and personal interactions, even if they’re with people outside our inner circle. Think about the things that make up your daily routine, such as getting a morni...  Read Full Article

There are huge differences from country to country in Europe in mobile data (LTE) that a monthly 30€ contract delivers. Rare are mobile providers that provide real unlimited mobile data usage. It is mostly the Nordic countries that offer unlimited mobile data for a 30€ monthly contract. The German magazine Der Spiegel in cooperation with Statista published the below mobile data comparison volume by EU country. Graphic 1: Mobile Internet tariffs per EU country - How much mobile data can you get for a 30€ contract? In 6 countries a mobile data contract of a maximum of 30€ will let you ...  Read Full Article

In this age of technology, efficiency is an evolving concept. What was efficient a year ago may not be as efficient today; heck, the best way to accomplish a task last month is probably no longer the optimal way to do it. Technology and innovation have a huge impact on both our professional and everyday lives. Think about the things you do daily, even the simple ones right after you wake up in the morning. Your alarm, now set on your smartphone or other digital devic...  Read Full Article

The future of marketing automation is unknown, but exciting to imagine. And the field continues to grow at an amazing rate. On average, 49% of companies today are using marketing automation platforms, which help marketers make smarter, more informed decisions on budgeting, while improving their efficiency. From email to social media, automated resources take some of the burden off human resources and speed up many business processes. Marketing automation is the hub of marketing intelligence, tracking a buyer’s individual journey from awareness to decision. It provides brands with an...  Read Full Article

One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and most often do, read our email messages while we’re on the go. As a society in 2016, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed mobile-friendly email campaigns are such effective time-saver for consumers that they’ve become the standard for email communication. For businesses and marketers, this means any emails that are not mobile-friendly are a...  Read Full Article

  As a marketer, I’m aware of how and when I’m marketed to. One of the ways most of us are marketed to every day is by email. We receive so many emails that Google, one of the largest providers, gave us three inboxes to keep things sorted – and it still isn’t enough! Here’s what I’m seeing with email, though: some good, more bad and most of the email I get is ugly. And not just normal ugly, we’re talking Clint Eastwood staring you down in a three-way duel ugly. Yeah, that bad. What follows is a rundown – not a staredown – of some real email marketing messages I’ve received over...  Read Full Article

Email is one of the toughest digital marketing tactics to master. You’ll often hear people say “email marketing still works!” – and while that’s true, email is a difficult channel due to how much competition there is for a limited amount of customer attention. Think about your inbox; chances are you’ve been successfully marketed to via email, and maybe you’ve even made purchases as a direct result of receiving a timely message. However, there are an immeasurable number of emails that fail because a) they are poorly executed or b) they hit your spam folder and you never see them...  Read Full Article

Email Marketing Is Alive and Well Case in point: reading emails continues to rank as the #1 activity performed on mobile devices. I know I probably read more emails on my phone than on my laptop. At my age, I don’t have the eyesight or the patience to try and write or read reports via my phone, but handling emails is a great use of my time when I’m out of the office or in between appointments. 75% of Gmail’s 900 million users access their accounts on a mobile device, so I am certainly not alone! Interesting then, that so many of us think that email marketing is an outdated strat...  Read Full Article

If you have kids, or remember being a kid (I’m a very sad panda for whoever doesn’t), you’re well aware of the power of fads. You know, the latest and greatest gadget, toy or game your son or daughter (or, ah, you) absolutely must have, mainly because they really want it, but also because Billy from down the street already has it? Yeah, those fads. Many moons ago, the school yards were filled with marbles; then it was pogs, followed quickly by Pokémon cards and, of couse, devil sticks. I remember having these things separately but also all at once, though the reality is each one...  Read Full Article

Remember how you used to feel the moment you realized you lost your wallet? Yeah, us too. We also remember the point in time where, all of a sudden, our wallets were secondary. No wallet, no problem...as long as we've still got our smartphones! Think about it, though. Assuming your wallet doesn't contain thousands of dollars in cash, you'll usually have a bunch of plastic that, while extremely annoying to get replaced, can be replaced. Not only is a smartphone much more expensive than (most) wallets, it also generally contains things that can't be recovered, like photos and file...  Read Full Article

  The reality of the fast-paced world we live in, is many small businesses – and even large brands in Cyprus– are still trying to find their footing in the digital world. There isn't a clear-cut way to build and maintain a strong digital presence; there are many different methods that, depending on the industry and customer base, are better suited for some businesses than others.   However, there is a set of basic components that you'll find are the backbone of every great digital marketing strategy. In our latest digital marketing video, we want to help you hone in on...  Read Full Article

  While the first mobile phones provided consumers with one basic function, to make telephone calls wirelessly, today’s mobile devices do much more than simply allow you to talk with someone else. They have become our web browser video cameras, social media device, navigation guide, gaming platform, appointment calendar, alarm clock, flashlight, etc… Depending on which apps you’ve downloaded, there’s a good chance your mobile device does much more, but suffice to say the days of “just making phone calls” are a thing of the past.   As a businesses seek to capture...  Read Full Article

Small businesses in Cyprus far and wide are now realizing the power of local search engine optimization. As a business leader, you may still be wrapping your head around the concept of SEO, and understanding the differences between various SEO strategies may sound complicated. Fortunately, incorporating local SEO practices is not as difficult as it might sound, and through a few targeted tasks, you can make your way up the search engine rankings and draw a whole new set of customers to your location. The Difference Between Local and Organic SEO Understanding the distinction betw...  Read Full Article

Is SEO dead? Not at all! Although the Discussion never seems to go away. But as long as People are searching for products and services on the Internat, SEO will continue living. How does SEO change and evolve from Year to Year? This is a question that every marketing person should ask and have an answer for. In fact, keeping up to date with SEO evolutions are essential to achieve better rankings for your sites. SEO has a future and it looks very different from its past and its present. The debate rages on. Is SEO dead? Should today’s marketers still put time and energy into buildin...  Read Full Article

  Search engines are constantly improving the quality of the results they deliver to users who are looking for answers, products or services. For businesses and consumers, improved search results are a beautiful thing. However, in order for businesses and marketers to generate consistent streams of organic search traffic, they need to stay on top of the continually evolving digital landscape. We understand it can sometimes be a challenge to keep updated on the world of search engines, so for our latest digital marketing video, we outlined the 7 Steps to Certain SEO Success:...  Read Full Article