EworksWSI Cyprus Digital Marketing Blog

Shopping online in the EU There is much to consider before shopping online as a client and much to be done by the e-commerce site to address the buyers concerns. The Swedish Consumer Agency, ECC Sweden, who is Part of the European Consumer Centres Network published a set of guidelines for online shoppers in the EU.  These online buying guidelines for clients are common sense and easily addressed by the e-commerce site owners. The reality is though that many e-shops ignore their client's expectations in terms of company and product information, personal data preservation and o...  Read Full Article

In September 2017, the Web Marketing Association announced the winners of its annual WebAwards competition. Since WSI, the world’s largest network of Digital Marketing Consultants, started submitting its nominations in 2007, it had won multiple awards across categories each year. WSI’s total award tally is now 75! One of the winning entries from WSI was a website project consulted on by Napa Valley-based WSI Consultants Andreas and Georgia Mueller-Schubert, and their team at WSI Next Gen Marketing. Their client, Green Stock Solar received the Energy Standard of Excellenc...  Read Full Article

How often have you heard the term multi-channel thrown around as a marketing jargon? Quite often, I bet! You may have also heard about the concept of “cross-media” used whenever a marketer has presented a strategy. In today´s advertising world, campaigns are being designed to constitute a mix of “traditional” and “digital” media. Agencies understand that consumers and buyers are impacted by several kinds of media. Therefore, they are more frequently combining both traditional and digital media into their campaigns. This is referred to as cross-media campaigns. Do keep in mind...  Read Full Article

Worldometers reports that 2,229,710 blogs were written today. And, it’s only 10:h35 in the morning, Cyprus Time! One blog is published every second, 59.3 million every month. So how many blogs are published every year? Do the math! The point I am trying to make is that there is a staggering amount of content available on the internet. Between 1994, when the first blog was created, until now, the online space has been flooded with content. With the popularity of blogs as an inbound marketing tool showing no signs of abetting, all businesses small, medium, and big continue to add ...  Read Full Article

WSI Presentation on Digital Marketing’s Role in Maximizing ROI Wows Business Community in Costa Rica Co-Founder Dan Monaghan Highlights Social Selling as an Example of Global Internet Trends that Companies Should Leverage Nicosia, Cyprus, December 8, 2017 – WSI, the world’s largest network of Digital Marketing Consultants was in Costa Rica earlier this month at the Essential B2B Forum 2017, an event organized by Costa Rica’s country brand, Essential Costa Rica. WSI Co-Founder, Dan Monaghan, the main speaker of the event, had the audience spellbound with his presentation on how bus...  Read Full Article

  We’re less than a month away from Christmas and the New Year, which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back in 2011. In case you’re curious about our fortune-telling prowess, read our 2016 and 2017 marketing prediction posts. As usual, we’ll grade last year’s predictions before we allow ourselves to make another set but let’s get serious, we’re going to play the game again...  Read Full Article

Most digital agencies in Cyprus promote themselves as omnichannel marketing experts in their briefs and creative pitches. Omnichannel marketing and other similar terms are the current buzzwords in the marketing world. Some marketers are doubtful, and may think might think these concepts are short-lived, more of fads. But when approached right, you will understand that it is not so. So, what is omni-channel marketing? Well, according to Sara Skrmetti, Senior Director, Social in MediaMath, it means aligning your technology, data, metrics and organizational structure around a singl...  Read Full Article

Google has released the new Chrome browser version 62, which is estimated to affect 60% of Web browsers. One of the primary focus of this update is a warning related to missing or improperly configured security certificates. Users who access any website, which does not have an HTTPS certificate installed, will be notified that the website is considered “Not Secure”. This means that if a website does not have a properly set up or configured security certificate, there can be negative rank and organic traffic consequences as this warning will undoubtedly have an impact on visito...  Read Full Article

From June 13th 2014, the EU has strengthened and harmonised the Consumer protection rules. The Consumer Rights directive applies the same way in all EU countries (including Cprus!) which means that consumers europe-wide can always be sure about the rules that apply when cross-border purchases are made. In the same way, traders, e-commerce owners and other businesses in EU countries also know what they have to provide in terms of consumer rights.   What does the directive mean for e-shops in Cyprus?   So called hidden charges are banned as well as other cost tra...  Read Full Article

Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will always come down to their initial experience with your business. Despite the benefits that landing pages have to offer, many businesses treat these pages as an after-thought. Your landing page gives visitors their very first introduction to what you have to offer. In just a few seconds, those visitors will either be intere...  Read Full Article

Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online. Your potential customers are looking for the fastest path to the information they value. Google, the most powerful search engine on the planet, is working hard to serve the most relevant and personalized results to their users in the quickest way possible. Also, with the growth in the number...  Read Full Article

  In the midst of all the hype about artificial intelligence (AI), you may occasionally pause to ask: “What’s new here?” After all, did we not have machine learning applications 10 (or maybe even 20) years ago? In the marketing domain specifically, you may be asking how today’s AI is different from, say, an application that has been personalizing real-time content insertion for several years. The best way to answer that could be to consider the evolution of AI in the areas of driving and transportation. In the past, the applications of AI included driver-assist features ...  Read Full Article

Although the term “artificial intelligence” or AI has been popular for decades, recent discussions on “cognitive learning,” “cognitive computing,” and “cognitive algorithms” have made everyone more conscious of the implications AI has on our daily lives. AI is one of those topics that generate contradictory feelings. On the one hand, we are impressed by the concept. We are also enthusiastic about the opportunities AI can open up as it touches all kinds of lives. On the other hand, though, there is fear. The movie industry has played a crucial role in not only familiarizing A...  Read Full Article

I hate to say this, I really do, but I’ll say it anyways. A significant number of companies in Cyprus are, as of today, losing customers. And they don’t even realize it’s happening. Why? Because they don’t understand the importance of future-proofing their business! Let me explain: Way back in 2015 during the brief run of our podcast, WSI’s co-founder, Dan Monaghan, discussed the value of businesses keeping their eyes on the digital horizon. To quote Dan directly, he said that, “Being aware of the digital horizon – even if it’s way off in the distance – is one of the best things a ...  Read Full Article

New President Resolves to Accelerate WSI’s Global Brand Expansion Plans WSI, the world’s largest network of Digital Marketing Consultants today announced the appointment of Valerie Brown-Dufour as its President. Valerie has played a vital role in providing strategic directions to the company’s operations across various departments since 1999. Prior to this promotion, she was the Chief Operating Officer at WSI. In this role, she was responsible for providing support and education to the company’s global franchise system and managing the innovation of the WSI business model. Anno...  Read Full Article

Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. Anything specific about SEO in Cyprus? To help you get a better idea of some of the most commonly confused SEO concepts, we have put together a mini-glossary of the widely used jargon. Keep reading to find out more about ranking, algorithms, SERPs and ...  Read Full Article

  If you’re an entrepreneur in Cyprus who’s just starting out, a “hands-on” SMB owner, or a marketer with a relatively small budget, the chances are that you want to make every marketing € count. Fortunately for you, there are some great digital marketing tools to help in executing your marketing strategy and getting the best possible results from your budget. Harnessed effectively, these tools will help you manage different digital activities, hone, automate, and maximize your business’ performance. Below I have listed out a diverse mix of tools that cover a variety of dig...  Read Full Article

Time flies, doesn’t it? It seems like only yesterday I wrote my marketing predictions post for 2017. Yet here we are, less than three months from Christmas and then onto 2018. This time of year tends to get busy, with preparations for Thanksgiving, Halloween and Christmas taking up much of our extra time and energy. One thing we don’t do early enough, however, is look for ways to improve (usually we wait until New Year’s Day to do this…and we all know how that turns out!). The same is true for businesses. January is often the month in which new strategies are discussed an...  Read Full Article

Big data refers to the cumulative data sets that your company acquires over the years. This includes customer information, statistics and any other relevant business information that gets generated in your business. According to contenttools.com, only 12% of the data that a company generates is used, meaning that 88% of the information available out there can be transformed into valuable content. While many retailers in Cyprus have already started using big data to identify shopping trends for years, using information that the company has generated to drive marketing efforts is ...  Read Full Article

A couple of statistics that LinkedIn shared in a recent blog post reflects its growing popularity in the B2B community. 80% of B2B leads come from LinkedIn, 46% percent of social media traffic coming to B2B company sites is from the same platform, and an overwhelming 79% of B2B marketers say LinkedIn is an effective source for generating leads! In other words, if you operate in the B2B world, there’s no way you can stay oblivious to the growing prowess of this social media platform. LinkedIn, along with other popular social media platforms have changed the way the business worl...  Read Full Article

The power of video marketing is undeniable. According to Forrester Research, videos are 50 times more likely to receive an organic first page ranking than traditional text pages. If you’re considering a video marketing strategy, take note of these lesser known video marketing secrets you can use to attract prospects and clients: Develop a cliffhanger Cliffhanger endings will add a suspense element to your video. To do this effectively, create a series of videos that are like short episodes. The ending of each video should make the viewer want to watch the next one find out what ...  Read Full Article

It’s official! WSI is not only the world’s largest network of digital marketing thought leaders, but we’re also a Top Franchise Brand! Entrepreneur magazine has ranked us #104 in its first-ever list of Top Franchise Brands in 2017. As an innovative digital marketing agency with offices in over 80 countries including Cyprus and an impressive client portfolio, we’ve always owned some serious bragging rights. WSI certified Digital Marketing Consultants such as EworksWSI in Cyprus have helped more than 100,000 businesses grow by leveraging our global expertise, a specialized partner ...  Read Full Article

  To improve the effectiveness of your marketing campaigns, traditional and digital marketing need to work together. While digital marketing is increasing its influence and popularity, tried and tested traditional marketing methods that have yielded successful results have their own sphere of influence and should be included in a comprehensive marketing campaign. As marketers, you should look at integrating both digital and traditional marketing tactics to help in maximizing your marketing results. In this blog post, we will share three easy ways to integrate your digital m...  Read Full Article

If you manage your own website that has forms on web pages that are HTTP (not HTTPS), you likely have received an email from Google Search Console warning you that starting in October 2017, these pages will be marked with a ‘Not Secure’ warning in Chrome. (A copy of one of those email notifications is below). If you haven’t received an email, but manage websites that are HTTP and have pages with forms capturing some sort of customer data (eg. contact us form) you STILL need to pay attention and update your sites to HTTPS before October 2017 to avoid having tis message displayed ...  Read Full Article

On our EworksWSI blog, we write a lot about specific marketing tactics and industry news. There’s also been a fair amount of digital ink spent on process related topics, like the importance of strategy and a great customer experience. We try to dive as deep as we can while remaining relevant to a wide variety of businesses. This post, however, is different. A couple recent conversations with friends and co-workers shed light on something I’ve never considered but know is absolutely true: service is a form of marketing. Now when I say “service” most of you will think I mean ...  Read Full Article