EworksWSI Cyprus Digital Marketing Blog

Last Post added on 01-Dec-2019 | Total Posts: 353

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Tips for outstanding landing pages ( this)

A good landing page for your PPC ads (meaning a landing page that converts visitors efficently) should follow a set of basic guidelines. Read more here.

 

Summary: A good landing page for your PPC ads (meaning a landing page that converts visitors efficently) should follow a set of basic guidelines. Read more here.


A good landing page for your PPC ads should follow the below guide lines:

Avoid distraction
     - minimize navigational elements
     - no additional forms
     - no display ads
     - no links except the Call to Action

Minor details matter
     - color of submit button in red
     - button name: use 'Subscribe', 'Get my report', etc instead of submit
     - pictures should be simple, background blurred etc to avoid distraction

Pictures with persons should look at the content not at the visitor

How a professional landing page should look like

The perfect landing page for your PPC campaigns

Use A/B testing to optimize conversions
    - try many variations, but one at a time,
     - often small changes produce unexpected but significant increase in conversions

Demonstrate trust with short testimonials
     - don't overdo it
     - use 'trust badges' sparingly

 

Learn more about landing pages here

 

Google's advice for Landing Page improvements
Watch the videos below:

 





To find out more about how the WSI can work for your business: Give us a call at +357-22675747

 

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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

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To find out more about how WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

get in touch