EworksWSI Cyprus Digital Marketing Blog

A good landing page for your PPC ads should follow the below guide lines:

Avoid distraction
     - minimize navigational elements
     - no additional forms
     - no display ads
     - no links except the Call to Action

Minor details matter
     - color of submit button in red
     - button name: use 'Subscribe', 'Get my report', etc instead of submit
     - pictures should be simple, background blurred etc to avoid distraction

Pictures with persons should look at the content not at the visitor

How a professional landing page should look like

Use A/B testing to optimize conversions
    - try many variations, but one at a time,
     - often small changes produce unexpected but significant increase in conversions

Demonstrate trust with short testimonials
     - don't overdo it
     - use 'trust badges' sparingly

 

Learn more about landing pages here

 

Google's advice for Landing Page improvements
Watch the videos below: