EworksWSI Cyprus Digital Marketing Blog

Last Post added on 24-Jan-2021 | Total Posts: 383

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


Securing Your Site 101: An Infographic ( this)

Google has released the Chrome browser version 62, used by 60% of Web visitors. Any website, that does not have an HTTPS certificate installed, will be displayed as “Not Secure”.

 

Summary: Google has released the Chrome browser version 62, used by 60% of Web visitors. Any website, that does not have an HTTPS certificate installed, will be displayed as “Not Secure”.


Google has released the new Chrome browser version 62, which is estimated to affect 60% of Web browsers. One of the primary focus of this update is a warning related to missing or improperly configured security certificates. Users who access any website, which does not have an HTTPS certificate installed, will be notified that the website is considered “Not Secure”.

This means that if a website does not have a properly set up or configured security certificate, there can be negative rank and organic traffic consequences as this warning will undoubtedly have an impact on visitor behavior. Many consumers will conclude the site they are accessing is corrupt or suspicious and navigate away. This will ultimately cause a decrease in customer trust, loyalty, rankings, traffic, and conversions. As the Google algorithm measures and ranks sites based on “bounce rate”, “page speed” and secure HTTPS status, inaction will have a substantial negative influence on your current SEO strategy. It is in your best interest to make sure you follow the right steps to implement a security certificate and include a post-implementation analysis to ensure proper re-indexing by Google.

gShift has created an infographic outlining some basic facts about website security and highlighting common missteps to consider when moving forward with HTTPS. Have a look:

Secure your website with an htpps certificate

 

SEO Impact of HTTP vs HTTPS

Previously Certificates were only required for websites collecting sensitive personal or financial information.
Since 2014, it’s been proven sites using (HTTPS) perform better in search engine rankings. Many businesses have converted their websites over the years to HTTPS, however, there are still a significant portion of websites without a certificate applied or those which have been implemented incorrectly.

Regardless of the new Chrome update, it is simply best practice to have a certificate on your site as part of your successful SEO strategy.

A secondary SEO impact associated with the Chrome update is related to a component of the Google algorithm which measures and ranks sites based on “bounce rate”. If a user with the new Chrome browser comes across your site and receives a message about your site being “Not Secure”, the majority of users will likely hit the back button and go back to the search results. This is considered a bounce. The more times people bounce from your site, the more Google sees this as a bad user experience, which in turn, will negatively affect your rankings.

In short, this is all bad for those who are not prepared.


 

 




To find out more about how the WSI can work for your business: Give us a call at +357-22675747

 

Get in touch with an expert today

get in touch

Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

Leave a Comment

No Very


Blog posts by date

SuMoTuWeThFrSa
 123456
78910111213
14151617181920
21222324252627
28      

Read more on...


Recent Posts


Select Posts by Tag...






To find out more about how WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

get in touch