SOCIAL RELATIONSHIP MANAGEMENT: SHOW CUSTOMERS HOW MUCH YOU <3 THEM
Now that you created a Facebook business page, a Twitter profile, your Google+ page and your presence on LinkedIn with a LinkedIn company page, you
thought that all this would be sufficient to kick off your social media strategy. But you are solely mistaken, friend.
A great social media strategy doesn't end at #hashtags and half-hearted status updates.
You and your team should be putting in a significant effort to manage your social presence as a cohesive unit. Social relationship management will
help your team gain incredible customer insights and earn the kind of brand loyalty you've always worked for.