Well, it’s that time of the year again: the one where we make a few predictions for the marketing world, and revisit our past prognostications. We started
doing these prediction posts back in 2014 after we read Rand Fishkin’s annual predictions.
In case you’re curious about how how our future-telling escapades have gone, read our 2015 and 2016 marketing prediction posts.
As usual, we’re going to grade last year’s predictions before we allow ourselves to make another set but SPOILER ALERT: we’ll be gazing into our crystal
ball either way.
Here’s the grading scale we decided on...
The end of one year and the beginning of another often brings with it an uncanny desire to start over, to start fresh, to forget the year that was.
Whatever happened for you and your business in 2014, you can learn from it. If you were successful, you can use your achievements to attain goals you didn't
think you'd reach. If you didn't have the best year, you can use your trials and tribulations to come back with a banner year in 2015. The point is,
don't just forget about the past and look ahead, especially when it concerns digital marketing.
2014 will again transform the digital marketing landscape in Cyprus in terms of:
Simplicity will matter even more in 2014
329 Mio Users read blogs each month
Storytelling will become paramount
9 out of 10 organizations will use Content Marketing
The importance of Link Building will decrease
27 Mio pieces of Content are shared every day
More Data Management Platforms (DMP)
Location based Marketing
Increased importance of Social ROI
New Google Ad formats expected
From 2014 to 2020 Big Data is...