EworksWSI Cyprus Digital Marketing Blog

Well, it’s that time of the year again: the one where we make a few predictions for the marketing world, and revisit our past prognostications. We started doing these prediction posts back in 2014 after we read Rand Fishkin’s annual predictions. In case you’re curious about how how our future-telling escapades have gone, read our 2015 and 2016 marketing prediction posts. As usual, we’re going to grade last year’s predictions before we allow ourselves to make another set but SPOILER ALERT: we’ll be gazing into our crystal ball either way. Here’s the grading scale we decided on...  Read Full Article

INFOGRAPHIC – Year End 2014 The holiday season is filled with sugar plum fairies, a couple of turtle doves, and – our favorite – New Year’s resolutions! We, however, tend to skip the typical ones that revolve around exercising more often or eating more veggies. Instead of aiming to better our waistlines, as marketers we opt for resolutions that advance our digital properties. We’re cool like that. Check out our top 3 resolutions for ringing in the New Year digitally: RESOLUTION #1: Marketing & Sales Teams, everywhere, should unite. And it will be glorious. Traditionally...  Read Full Article

The end of one year and the beginning of another often brings with it an uncanny desire to start over, to start fresh, to forget the year that was.  We disagree.  Whatever happened for you and your business in 2014, you can learn from it. If you were successful, you can use your achievements to attain goals you didn't think you'd reach. If you didn't have the best year, you can use your trials and tribulations to come back with a banner year in 2015. The point is, don't just forget about the past and look ahead, especially when it concerns digital marketing.  As 2014...  Read Full Article

2014 will again transform the digital marketing landscape in Cyprus in terms of: Content Marketing Simplicity will matter even more in 2014 329 Mio Users read blogs each month Storytelling will become paramount 9 out of 10 organizations will use Content Marketing The importance of Link Building will decrease 27 Mio pieces of Content are shared every day Advertizing More  Data Management Platforms (DMP) Location based Marketing Increased importance of Social ROI New Google Ad formats expected Big Data  From 2014 to 2020 Big Data is...  Read Full Article