EworksWSI Cyprus Digital Marketing Blog

Well, it’s that time of the year again: the one where we make a few predictions for the marketing world, and revisit our past prognostications. We started doing these prediction posts back in 2014 after we read Rand Fishkin’s annual predictions. In case you’re curious about how how our future-telling escapades have gone, read our 2015 and 2016 marketing prediction posts. As usual, we’re going to grade last year’s predictions before we allow ourselves to make another set but SPOILER ALERT: we’ll be gazing into our crystal ball either way. Here’s the grading scale we decided on...  Read Full Article

Cyprus Tourist Arrivals up 22% for the first  4 months in 2016 in comparison to 2015 The total number of tourist arrivals in Cyprus has increased for the months of January to April 2016 from 391k for the same period in 2016 to 478k in 2016.  This represents an increase of 22% over last year and gives an optimistic outlook for Cyprus Tourism Industry for the entire 2016 season. Fig. 1 Cyprus Tourist arrivals up 22% in 2016 (January to April) (Source CYSTAT) The raw numbers of Tourist arrivals in Cyprus (January - April 2015 vs 2016) ...  Read Full Article

What's next for digital marketing in 2016? According to our crystal ball, 2016 is going to be one busy year for brands leveraging digital. We dug deep to channel our inner oracle and all signs are showing great things for content marketing buffs, wearable tech fashionistas and digital advertisers. These online opportunities have us pretty psyched to start the countdown to the New Year: #1 The main element in Marketing is digital It just makes sense! In 2016 we see brands leaving the stone-age behind and finally embracing digital as a key compo...  Read Full Article

We have put together the main webdesign trends for 2016. Not  only from a website design perpsective but focused on website conversions, because it doesn't help your business in Cyprus to have a nice website with some traffic if no visitor clicks on your calls to action (CTA). The 1st question would be:do you have clear CTAs on your site? Do your visitors always know what they should do next? On their desktop, tablet and mobile phone? Not so sure? Have a look on the below design approaches: Main Topics: Full-Width Images: Using large, full-width...  Read Full Article

  Last year, we took a page out of Rand Fishkin's book and crafted a set of digital marketing predictions for 2015. Well, it's that time of the year again and, like Rand, we're going to grade our previous predictions before we go Nostradamus on the future.     Here's the grading scale we decided on in last year's post: Oracle (+2) - when we're so right it's like we channeled that nice lady from The Matrix Oracle In-Training (+1) - we didn't quite see the whole picture, but hey, we still saw the future Clear As Mud (0) - we weren't right, but we weren't wr...  Read Full Article