Experts from Across the World Congregate to Applaud Excellence and Discuss Emerging Digital Marketing Strategies and Technologies
Toronto, Canada, June 22, 2018 – WSI, the world’s largest network of Digital Marketing
Consultants, recognized outstanding achievement and business success by announcing its Gala Award winners at its Global Convention in Montreal, Canada.
The 2018 Global Convention was attended by nearly 300 people comprising some of the company’s consultants, suppliers, industry experts, and other special
guests from all over the world. The awards were presented d...
Time flies, doesn’t it? It seems like only yesterday I wrote my marketing predictions post for 2017. Yet here we are, less than three months from Christmas and then
This time of year tends to get busy, with preparations for Thanksgiving, Halloween and Christmas taking up much of our extra time and energy. One thing
we don’t do early enough, however, is look for ways to improve (usually we wait until New Year’s Day to do this…and we all know how that turns
The same is true for businesses. January is often the month in which new strategies are discussed an...
Big data refers to the cumulative data sets that your company acquires over the years. This includes customer information, statistics and any other relevant
business information that gets generated in your business. According to contenttools.com, only 12% of the data that a company generates is used, meaning
that 88% of the information available out there can be transformed into valuable content.
While many retailers in Cyprus have already started using big data to identify shopping trends for years, using information that the company has generated
to drive marketing efforts is ...
WSI Has Won a Total on 75 WMA Awards Since 2007!
Toronto, Canada, September 12, 2017 – WSI, the world’s largest network of Digital Marketing Consultants, continued its winning streak that started in 2007 by bringing home another 7 awards in the 2017 WebAwards, produced by the Web Marketing Association (WMA). With 6 Standard of Excellence Awards across various industries and a Best Website Award in the Biotechnology category, WSI’s total WMA Awards tally has reached 75 since it started entering the web and mobile web competitions in 2007.
The WMA WebAwards is a prestigious annual...
We Launched An eBook Marketing Strategy – Here’s How We Did It
When the idea for an eBook marketing strategy post popped up in a team meeting, it was discussed, unanimously approved, and quickly put on the content
calendar. Once it was deemed I should write it, I began thinking about my intro (or my hook, as the youngsters like to call it).
A quote, I thought. Quotes are fun and intriguing. But then I started researching strategy quotes and realized choosing the right quote is sometimes as
hard as writing the post!
In the end, I settled on a quote from the great Chinese general, mil...
WSI Headoffice has movedto larger and more modern premises
Effective July 1st, 2017 – the new WSI Head Office address will be:
20 Carlson Court, Suite #100
Etobicoke, Ontario Canada, M9W 7K6
Experience has taught us that successfully building a business comes down to people and the depth of your relationships aka your network. When a crisis
hits your business in the future and you need to create the ‘impossible’ on short notice and within budget – your choice will be calling upon us to
help you create marketing ‘magic’.
With thousands of successful marketi...
2016 is finally coming to a close, and what a year it was! We hope you accomplished all your business goals and are forging into 2017 with a full head
of steam. To help you with this, we recently posted our 2017 marketing predictions, which is something we also did for 2015 and 2016. As usual with predictions, our results were a
mixed bag, but we continue to find that looking ahead better prepares us for whatever the future holds.
During 2016, we saw Google step closer to a mobile-only world, and terms like natural language, machine learning and virtuality reality get ment...
Well, it’s that time of the year again: the one where we make a few predictions for the marketing world, and revisit our past prognostications. We started
doing these prediction posts back in 2014 after we read Rand Fishkin’s annual predictions.
In case you’re curious about how how our future-telling escapades have gone, read our 2015 and 2016 marketing prediction posts.
As usual, we’re going to grade last year’s predictions before we allow ourselves to make another set but SPOILER ALERT: we’ll be gazing into our crystal
ball either way.
Here’s the grading scale we decided on...