EworksWSI Cyprus Digital Marketing Blog

It’s that time of year again! No, I’m not talking about curling up in front of the TV to watch your favorite classic holiday films (though it is that time of year, too). December is the month where we begin to think about the new year – in this case, 2019 – and everything that lies ahead. As is our tradition here at WSI, we like to make a few predictions while we look toward the future. Dating back to 2014, we’ve made a marketing predictions post for 2015, 2016, 2017 and 2018. Of course, I’d be remiss if I didn’t mention the entire reason we started doing these marketing predict...  Read Full Article

For most people, the holiday season is filled with tradition. Whether it’s chopping down a real Christmas tree, going carolling, or feasting on a delicious turkey dinner, families all over the world look forward to the comfort and joy of their holiday traditions. Many family holiday traditions include one or more Christmas movies. At the very least, if your family isn’t big on movies, you’ll catch Home Alone one out of the 500 times it airs on national TV in a prime-time spot. There’s no escaping Kevin McCallister at Christmas-time. I’m particularly fond of A Charlie Brown Christmas,...  Read Full Article

Company Brings Home Nine Standard of Excellence Recognitions and the Best Real Estate Award Toronto, Canada, September 12, 2018 – WSI, the world’s largest network of Digital Marketing Consultants is proud to announce that it has won nine Standard of Excellence Awards and the Best Real Estate Award in the 2018 WebAwards organized by the Web Marketing Association (WMA). The company has won multiple awards every year since it started entering the competition in 2007. With this year’s ten awards, WSI is now the proud recipient of 85 WMA Awards in total. WM...  Read Full Article

Without a doubt, landing pages are an extremely important part of any marketing strategy. After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers. Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages. Similar to many digital marketing tactics, truly impactful lan...  Read Full Article

Experts from Across the World Congregate to Applaud Excellence and Discuss Emerging Digital Marketing Strategies and Technologies Toronto, Canada, June 22, 2018 – WSI, the world’s largest network of Digital Marketing Consultants, recognized outstanding achievement and business success by announcing its Gala Award winners at its Global Convention in Montreal, Canada. The 2018 Global Convention was attended by nearly 300 people comprising some of the company’s consultants, suppliers, industry experts, and other special guests from all over the world. The awards were presented d...  Read Full Article

  It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s sweeping changes to its newsfeed all but sapped the reach of businesses and brands trying to reach their Facebook audience organically. Facebook has held firm on its stance that there’s a place for publishers on the Fac...  Read Full Article

  We’re less than a month away from Christmas and the New Year, which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back in 2011. In case you’re curious about our fortune-telling prowess, read our 2016 and 2017 marketing prediction posts. As usual, we’ll grade last year’s predictions before we allow ourselves to make another set but let’s get serious, we’re going to play the game again...  Read Full Article

  It doesn’t matter if it’s a family meal; a trip to your local shopping mall or a long awaited vacation, planning ahead is always a good idea. And planning your search engine optimization strategy is not different. But things change fast on the World Wide Web. Internet giants like Google and Facebook have a habit of moving the goalposts just as everyone has settled down to watch the game, which makes it hard to keep up to date with the latest SEO developments. This is why it’s important to recognize and implement both existing and upcoming trends in the f...  Read Full Article