The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially
due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing
As a result, companies and brands are no longer building their marketing strategy solely around the goal to accelerate business acquisitions anymore.
According to Twitter, with over 3 billion people on social media, more
consumers are using the social media platform to connect with businesses when they have questions, compliments, or complaints. Many brands and businesses
have been turning to Twitter as a customer service platform. And with the rise of direct messaging and the use of chatbots, 2019 is the year to approach
your business’ marketing strategy with a customer care focus. What does this mean? It means being more proactive, using social data to shape interactions,
and integrating customer care solutions i...
New year, new leads for 2019! Whether you are a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are
the days of only resorting to cold calling prospective customers to try to sell them your product or service. Over the past decade, there has been
an abundance of emerging software and tools to help businesses with lead generation.
Here are 5 lead generation ideas (that work !) to try for your next marketing campaign:
1. Landing Pages
Creating and optimizing a landing page for your next marketing campaign is a great way for you...
It’s been a busy few months in the world of Google+! Launched in 2010, Google+ was the latest attempt of creating a social media platform similar to
Just this past October, Google announced that they would be shutting down Google+ in August 2019 for consumers as a result of lack of broader adoption and critical security issues they
Then in December, Google announced that they would be expediting
the Google+ shut down, bumping it up to March 2019, because the security issues (which Google thought they had patched up) we...
It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and brands like
yours, you have to think of ways to stand out from the crowd.
Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships
and driving lead conversions. To achieve desirable results, you need to have a well thought out strategy. Failing to do so will lead to your email
marketing efforts slipping through the cracks and getting lost...
It’s that time of year again! No, I’m not talking about curling up in front of the TV to watch your favorite classic holiday films (though it is
that time of year, too). December is the month where we begin to think about the new year – in this case, 2019 – and everything that lies ahead. As
is our tradition here at WSI, we like to make a few predictions while we look toward the future.
Dating back to 2014, we’ve made a marketing predictions post for 2015, 2016, 2017 and 2018. Of course, I’d be remiss if I didn’t mention the entire reason we started doing these
Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest
trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries.
In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such
as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...