EworksWSI Cyprus Digital Marketing Blog

Last Post added on 16-Sep-2019 | Total Posts: 342

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


The Role of the Customer is Changing - Are You Ready?

Sunday, September 01, 2019    Comments (0)    Permalink  
The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing decisions. As a result, companies and brands are no longer building their marketing strategy solely around the goal to accelerate business acquisitions anymore. ...  

How to Provide Effective Customer Support on Twitter in 2019

Saturday, April 13, 2019    Comments (0)    Permalink  
  According to Twitter, with over 3 billion people on social media, more consumers are using the social media platform to connect with businesses when they have questions, compliments, or complaints. Many brands and businesses have been turning to Twitter as a customer service platform. And with the rise of direct messaging and the use of chatbots, 2019 is the year to approach your business’ marketing strategy with a customer care focus. What does this mean? It means being more proactive, using social data to shape interactions, and integrating customer care solutions i...  

5 Lead Generation Technics that Work for Your Next Marketing Campaign

Wednesday, March 13, 2019    Comments (0)    Permalink  
  New year, new leads for 2019! Whether you are a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting to cold calling prospective customers to try to sell them your product or service. Over the past decade, there has been an abundance of emerging software and tools to help businesses with lead generation. Here are 5 lead generation ideas (that work !) to try for your next marketing campaign: 1. Landing Pages Creating and optimizing a landing page for your next marketing campaign is a great way for you...  

What You Need to Know about the Google+ Shutdown

Monday, March 04, 2019    Comments (0)    Permalink  
It’s been a busy few months in the world of Google+! Launched in 2010, Google+ was the latest attempt of creating a social media platform similar to Facebook. Just this past October, Google announced that they would be shutting down Google+ in August 2019 for consumers as a result of lack of broader adoption and critical security issues they uncovered.    Then in December, Google announced that they would be expediting the Google+ shut down, bumping it up to March 2019, because the security issues (which Google thought they had patched up) we...  

How to Deliver Outstanding Email Marketing in 2019

Friday, February 01, 2019    Comments (0)    Permalink  
It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships and driving lead conversions. To achieve desirable results, you need to have a well thought out strategy. Failing to do so will lead to your email marketing efforts slipping through the cracks and getting lost...  

The Future of Marketing 5 Predictions for 2019

Monday, December 31, 2018    Comments (0)    Permalink  
It’s that time of year again! No, I’m not talking about curling up in front of the TV to watch your favorite classic holiday films (though it is that time of year, too). December is the month where we begin to think about the new year – in this case, 2019 – and everything that lies ahead. As is our tradition here at WSI, we like to make a few predictions while we look toward the future. Dating back to 2014, we’ve made a marketing predictions post for 2015, 2016, 2017 and 2018. Of course, I’d be remiss if I didn’t mention the entire reason we started doing these marketing predict...  

4 Content Marketing Ideas to Try in 2019

Wednesday, December 12, 2018    Comments (0)    Permalink  
  Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries. In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...  


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