Last time I jumped on here, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick
an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder
your ROI, while ultimately burning out your coordinator. Simply put, a full strategy deserves a full team.
A few weeks ago, the first group of professionals recommended for a full-service social media strategy team included:
A Social Media Manager
A Social Media Content Crea...
Adobe announced on 25th March 2018 that the Business Catalyst platform will be definitely closed and data deleted by 26th June 2020. Without proposing
a viable replacement alternative Adobe is deceiving their existing Business Catalyst partners and will put many marketing agencies that trusted BC
and Adobe out if business.
As a reaction Business Catalyst partners suggest not to cooperate with Adobe anymore as the company has proven it's lack of reliability and to join
a class action against Adobe.
The below steps have been recommended steps to make digital agencies more se...