All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed
to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge
arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your
digital advertising spend is not bringing you the results you want, it may be time to take a good, hard look at your current s...
Important Information for all Google Adwords Users
In an effort to inform and protect a user’s information, Google recently enforced a policy to all websites advertising (Google Adwords
) with them.
If you are running a Google PPC (Pay per Click) campaign you must make sure that all pages on the target website collecting personal and financial information
Not sure what paid search marketing is about?
Read more about PPC advertising here
Google provides a detailed description ...
Search Engine Optimization Profesional Search Engine optimization is essential if you want your website
to be found on the major Search Engines like Google or Bing.
EworksWSI has teamed up with M3Socialmindz, the SEO specialits in the WSI network, and offers outstanding SEO services in Cyprus.
SEO case studies View the Eworks WSI slideshow on SEO case studies belowEworks WSI Cyprus SEO Case Studies
View more SEO presentations from EworksWSI Cyprus
How Google Instant works
Outstanding web design will become more important
Video about the importance of outstanding webdesign
Since Google released Google Instant earlier this year, our search habits are slowly adapting to this new way of searching the Internet.
Google Instant was easily accepted by Internet Users and it will continue to change the importance of PPC adwords campaigns as well
of how websites need to SEOed (Search Engine Optimized).
Webdesign becomes more important as Google is apparently testing a new feature (Google Preview) that allows users to see full...
The number of pages viewed until the final result will decrease!
We expect that during the search process less pages will be visited until the final result selected by the User. Progressively the majority of Searchers/U
sers will adapt to the new Google Instant result and obtain the desired end-result much faster
. In this respect SEO (search engine optimization) will become even
more important and a page one position on Goggle's SRP more competitive.
The importance of AdWords will increase!