When it comes to data and numbers, conventional wisdom tells us to be weary of small sample sizes. For good reason; if you launch a digital marketing campaign
and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website.
It’s just common sense.
However, the difference between a sample size that’s irrelevant and one that actually large enough to be valuable is, ironically, quite small. We recently
saw exactly this in a social media campaign we’re running for a client, and it opened our eye...
“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”
– Mark Twain
Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost
every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your
online properties can give you as a marketer a clear advantage over your competitors.
The question though is how many marketers and business owners use their analyt...
You know how when you go to the grocery store and randomly see Lays chip display in the dairy section? Or chocolate at the end of the canned vegetable
aisle? These displays are put in these odd spots for a reason: to see what customers will do, and whether they’re more likely to buy these specific
products in this spot vs. their normal, chip and candy aisle spots.
It goes without saying that the stores know exactly how many units of each product are sold and the location from which customers grabbed them. Without
accurate analytics on their products and cust...
Reports and data are a wonderful thing for strategic direction in our businesses – but only provide us value if we know how to read and interpret them!
How often have you received a report, or had to issue a report, only to wonder how useful the exercise was? Your boss is demanding a return before
spending another dime on marketing, but everyone is unsure how to measure effectiveness. If we understand how to capture and utilize data with
the right analysis, it can really make our decision making so much simpler. We’ve put together a quick list of the types of...
It's difficult to improve anything in life without an accurate, self-aware perception of performance. If you want to become a chef, you need to know what
other people think of the taste and presentation of your food. If you want to write a best-selling novel, you should seek an honest assessment of a
shorter sample before you start.
Improvement and iteration are the markers of success in most endeavors, and digital marketing is no different. Since we've established that you can't
improve anything without first analyzing current results, the first step to leveraging web analyti...
Can Mobile SEO Help my Non-Mobile or Local Business?
Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain
geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend.
We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will
benefit our local, non-mobile businesses.
Is mobile important to your locan...
The Digital Marketing Pyramid
James R. Alexander, WSI Marketing Consultant
I was explaining digital marketing to a friend when the idea of a layered-pyramid came to me. When I presented this idea, my friend’s eyes opened wider. He said it was the first time he understood some of how it really works. It’s a simplification for the purpose of better understanding digital marketing. But, here is the summary of the concept.
Assume there is a pyramid that is composed of layers stacked on top of each other. The bottom layer is the foundation. In digital marketing, this f...
Internet marketing trends 2013
The year 2012 was very eventful in
internet marketing. Several trends emerged that will influence the
progress of internet marketing during 2013. Based on the trends from the previous year and the developments until today we can identify some trends that are confirmed for the year 2013 concerning internet marketing.
Internet marketing is developing extremely fast
In the beginning of the previous year Google announced that they plan
to roll out more than 500 algorithms and data based updates in 2012.
World’s biggest search engine kept its word and la...