EworksWSI Cyprus Digital Marketing Blog

  If someone was asking what a marketer’s most important goal is, how would be the answer? There is a pretty high likelihood that you answered lead generation, and yes, lead generation is extremely important. But what about the clients you already have? I get it. It’s so easy to fixate on capturing new business. After all, most marketing budgets and resources are spent moving leads through the funnel. But as enticing as new sales are, they shouldn’t distract us from working to keep existing customers as well. Boosting customer retention by just 5% can actually increase your rev...  Read Full Article

A couple of statistics that LinkedIn shared in a recent blog post reflects its growing popularity in the B2B community. 80% of B2B leads come from LinkedIn, 46% percent of social media traffic coming to B2B company sites is from the same platform, and an overwhelming 79% of B2B marketers say LinkedIn is an effective source for generating leads! In other words, if you operate in the B2B world, there’s no way you can stay oblivious to the growing prowess of this social media platform. LinkedIn, along with other popular social media platforms have changed the way the business worl...  Read Full Article

  Sharing pictures of your adorable pets and scrumptious brunch is not synonymous with business to business (B2B) marketing. Yet research has revealed that: “79% of B2B marketing specialists polled rated social media as the most effective marketing channel, with 38% noting that if they had extra budget for next year, they would spend it on social media. The requirements of a viral world have resulted in changing demands on the marketing community.” Let’s look at how this social selling technique can enrich your reputation and generate prospects. Relationship buildi...  Read Full Article

SOCIAL RELATIONSHIP MANAGEMENT: SHOW CUSTOMERS HOW MUCH YOU <3 THEM Now that you created a Facebook business page, a Twitter profile, your Google+ page and your presence on LinkedIn with a LinkedIn company page, you thought that all this would be sufficient to kick off your social media strategy. But you are solely mistaken, friend. A great social media strategy doesn't end at #hashtags and half-hearted status updates.  You and your team should be putting in a significant effort to manage your social presence as a cohesive unit. Soc...  Read Full Article

Learn how to use Social Relationships in B2B marketing We are all connected. In today's word, if you want to get in touch with somebody - even a person you've never met - you can do it in a few seconds. Email addresses, cellphone numbers, social network profiles; we're connected in so many ways that the question is no longer "can I find this person's information?" but rather "which of these 10 ways is the best method of communication?" It's a changing world. Consider the last time you made a phone call to remind a friend about dinner reservations; probably a long time ago, since a t...  Read Full Article

The success of a B2B eCommerce site depends on many parameters, but what is the most requested B2B feature selected by B2B eCommerce companies? According to Forrester’s Choose B2B eCommerce Features That Matter: Where B2B Companies Are Spending Money In 2014, the top rated feature B2B eCommerce companies will be investing in is Related Products on Product Detail Page. 72% of the 155 companies surveyed agreed with that statement, and only 10% disagreed. What are “Related Products on the Product Detail Page” exactly?  It’s an upsell or cross-sell feature, or a re...  Read Full Article

LinkedIn can be a powerful lead gen tool for B2B marketers. Some of the key points from the graphic are: The vast majority (86%) of lead conversions on LinkedIn originate from discussion posts. 1/3 of these posts end with question marks, you could use the 'LindekIn Answers' as a valuable tactic for lead generation by answering questions and appear as the expert! The average length of the posts that convert is 248 characters, so be concise and professional. LinkedIn leads the way with 80% of all B2B social media conversions. Here’s the full infographic:   Base...  Read Full Article