EworksWSI Cyprus Digital Marketing Blog

The Current US Bing ad cost gives an idea what is to be expected in Cyprusin a few years. It is not so much the absolute CPC (cost per click) that matters here but the overall trend. This applies with some restrictions though as advertising is regulated for some professions in Cyprus such as (but not limited to) lawyers, attorneys, physicians etc. Iti's remarquablethat small businesses such as repair shops, plumbers, accounting firms etc spend significant amounts on PPC, as the ROI on Pay per Click campaigns remains highly profitable: If your company generates 500€ income for eve...  Read Full Article

Can Mobile SEO Help my Non-Mobile or Local Business? Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend. We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will benefit our local, non-mobile businesses.  Is mobile important to your locan...  Read Full Article

Your site on the Chinese Search Engine BAIDU   What is Baidu?   Baidu is a search engine mostly used in China where is represents more than 75% market share. Baidu is also a widely used search engine among Chinese and/or Mandarin speaking communities in many parts of the world including Singapore, Taiwan and Hong Kong.     Why should my site be submitted to Baidu? Chinese speaking people are the most intensive internet users globally. Baidu represents more than 75% of the Chinese search engine market while Google remains at approx  15%.   Microsoft ha...  Read Full Article

Search Engine Optimization Profesional Search Engine optimization is essential if you want your website to be found on the major Search Engines like Google or Bing. EworksWSI has teamed up with M3Socialmindz, the SEO specialits in the WSI network, and offers outstanding SEO services in Cyprus. SEO case studies View the Eworks WSI slideshow on SEO case studies belowEworks WSI Cyprus SEO Case Studies   View more SEO presentations from EworksWSI Cyprus  Read Full Article

Google is still dominating the search engine market but Bing is gaining ground.  Looking at the global search engine market in January 2011, Google took home almost 68 % of all online searches but that marked a 2 % point decrease from December 2010. The number of searches run at Bing.com and Bing-powered sites collectively rose by 6 points, giving Microsoft's search engine a 27.4 % cut of the search engine market. 11/02/2011 Report by market researcher Experian Hitwise. Bing.com by itself accounted for 12.8 % of all searches, a 21 % point increase from December 2010. Sear...  Read Full Article

Think AdWords is the be-all and end-all of search engine marketing? If pay-per-click (PPC) advertising makes sense for your business (and it does for most), then you're probably already using Google AdWords. But chances are you've only dabbled with Yahoo! and Bing advertising. If that's the case, it may be time to take a closer look at your options. The partnership between Yahoo! and Bing--announced last July--is about to become a reality this fall in the form of a combined pay-per-click platform that will give small-business advertisers an alternative to Google. Microsoft hope...  Read Full Article