EworksWSI Cyprus Digital Marketing Blog

A few months into 2019 is the perfect time to take a look at ways you can improve your content marketing strategy. Are you looking for ways to take your business’ blog to the next level? Now is the the time to look into using video to increase engagement with your blog posts. First and foremost, there are many ways to use video to ignite your marketing campaigns. One of those ways is with video content, which is everywhere and there is a high demand for it from consumers of many brands and businesses. Why Use Videos to Increase Engagement With Your Blog Posts? As a marketer, y...  Read Full Article

  Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of he Internet, so figuring out how to create blog topics that stand out from the crowd can be frustrating. As unlikely as it may seem, you can develop a list of blog posts that’ll get you noticed. It just take some research and a little know-how to get started. Try a New Spin on an Old Favorite ...  Read Full Article

Worldometers reports that 2,229,710 blogs were written today. And, it’s only 10:h35 in the morning, Cyprus Time! One blog is published every second, 59.3 million every month. So how many blogs are published every year? Do the math! The point I am trying to make is that there is a staggering amount of content available on the internet. Between 1994, when the first blog was created, until now, the online space has been flooded with content. With the popularity of blogs as an inbound marketing tool showing no signs of abetting, all businesses small, medium, and big continue to add ...  Read Full Article

  If you are a business owner in Cyprus struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that are still in the early stages of the sales funnel and are not ready to make their sales decision yet. In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help: 1. Claim your Google+ page While opinions differ on...  Read Full Article

Find out the  best time to post on Social Media and get the best engagement from your community. When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social Network itself:   Facebook Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00 Worst time: on week-ends and between 22h:00 - 04h:00  Twitter: Best time: Weekends 13h:00 - 15h:00 Worst time: 20h:00 - 08h:00 Google+ Best time: 09h:00 - 11h:00 Worst time: 18h:00 - 07h:00   LinkedIn Best time: 07h:00 - 0...  Read Full Article

A French blogger Caroline Doudet has been fined €1,500 for writing a negative blog which was being featured highly on Google searches. In addition to the €1,500 fine she had to pay €1,000 in court costs, totalling the bill for writing a negative review as blog post to €2,500. The blog was about a restaurant, Il Giardino in Cap-Ferret, south-west France. The blog told an August 2013 visit to the Italian restaurant in the Aquitaine region of France. Doudet’s review is actually a blog post, one that would require readers to do a little digging to get past the normal review si...  Read Full Article

The Digital Marketing Pyramid James R. Alexander, WSI Marketing Consultant I was explaining digital marketing to a friend when the idea of a layered-pyramid came to me. When I presented this idea, my friend’s eyes opened wider. He said it was the first time he understood some of how it really works. It’s a simplification for the purpose of better understanding digital marketing. But, here is the summary of the concept. Assume there is a pyramid that is composed of layers stacked on top of each other. The bottom layer is the foundation. In digital marketing, this f...  Read Full Article

SEO: Linkbuilding is replaced by Linkearning Is Link Building really dead? Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on) To answer the numerous queries regarding the new SEO procedures we would like to clarify as to what works and what doesn’t. Particularly regarding link building. So let me give you the facts. This information is coming directly from Google who answered some burning questions we all wanted to know on a Google Hangout about 2 weeks ago, and summaries are...  Read Full Article

“We have a great product, but how do we get people to buy it?” Thousands of new businesses are started every month with entrepreneurs turning their understanding of a consumer or business problem into a new product or service solution.  But there’s more to starting a business or launching a new product than a great idea and a market in need of a solution. Many new businesses score well with the solution they’ve created including the logistics of suppliers, manufacturing, and distribution to bring that product or service to market. However, one of the greatest challenges of starti...  Read Full Article

Technorati is an Internet search engine specialized in searching blogs. It is competing with other major Search Engines like Google and Yahoo. Technorati is viewed by thousands of visitors every day. If you register your blog in technorati you will increase the number of visitors and this can increase your SEOBlog rank. To register in Technorati is simple: 1. Sign In on Technorati, or register on Technorati 2. Click your account (your userID), it's near signout link. 3. Click Claimed Blogs tab. 4. Click Claim a new blog link below. 5. Enter your Blog URL then click Begin Claim But...  Read Full Article

The Power of Wordpress Wordpress is a platform that allows easy creation of blogs and simple webpages through its CMS (Content Management System) but we can implement  sophisticated webdesigns and applications on wordpress. The wordpress platform is highly popular (100 Mio monthly visitors) and blogs or websites created on wordpress will be picked up quickly by the major search engines. Use wordpress themes (templates) If you do not need a personalized design, many Wordpress themes are available for download, some are free, others can be purchased. Functionality can be expanded eas...  Read Full Article