EworksWSI Cyprus Digital Marketing Blog

Last Post added on 12-Oct-2019 | Total Posts: 346

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


The Role of the Customer is Changing - Are You Ready?

Sunday, September 01, 2019    Comments (0)    Permalink  
The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing decisions. As a result, companies and brands are no longer building their marketing strategy solely around the goal to accelerate business acquisitions anymore. ...  

Using Data-Driven Creativity to Enhance the Customer Experience

Tuesday, August 27, 2019    Comments (0)    Permalink  
More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes, 70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. But what’s all the hype about? Analytics have become fundamental in shaping customer experiences across all marketing activities and operations. Many businesses now rely on dat...  

How To Make Money By Keeping Your Promises

Monday, July 02, 2018    Comments (0)    Permalink  
Over the last few years, we have already written several articles in our digital markerting blog about the importance of the customer experience. Whether it’s attracting and retaining talented employees by living your brand, or delighting customers by delivering experiences that keep your brand’s promise, smart organizations know that doing these things boosts their bottom line. Unfortunately, there are still far too many companies that don’t realize they are losing a significant amount of money by not keeping the promises they make. It happens all the time. As in, I heard two exampl...  

AI-first marketing will perfect customer experience

Saturday, November 18, 2017    Comments (0)    Permalink  
  In the midst of all the hype about artificial intelligence (AI), you may occasionally pause to ask: “What’s new here?” After all, did we not have machine learning applications 10 (or maybe even 20) years ago? In the marketing domain specifically, you may be asking how today’s AI is different from, say, an application that has been personalizing real-time content insertion for several years. The best way to answer that could be to consider the evolution of AI in the areas of driving and transportation. In the past, the applications of AI included driver-assist features ...  

3 Ways to Align Your Customer Experience With Your Marketing Message

Monday, September 11, 2017    Comments (0)    Permalink  
In today’s fast paced digital world, discovering and implementing the latest SEO tactic or social media trend sometimes seems all-consuming. If there’s time leftover, there are still blogs to write and ad campaigns to run. For marketers and marketing teams, the list of things to do is truly endless. In my experience with current marketing strategies, there’s a tendency to worry too much about day-to-day minutia. Marketing is about making your products and services attractive and helpful to customers, and if your products and services do have built-in value, this is easy! I believe ...  


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