Over the last few years, we have already written several articles in our digital markerting blog about the importance of the customer experience. Whether it’s attracting and retaining talented employees by living your brand, or delighting customers by delivering experiences that keep your brand’s promise, smart organizations know that doing these things
boosts their bottom line.
Unfortunately, there are still far too many companies that don’t realize they are losing a significant amount of money by not keeping the promises they make.
It happens all the time. As in, I heard two exampl...
In the midst of all the hype about artificial intelligence (AI), you may occasionally pause to ask: “What’s new here?” After all, did
we not have machine learning applications 10 (or maybe even 20) years ago? In the marketing domain specifically, you may be asking how today’s AI is different from, say, an application that has been personalizing real-time content insertion for several
The best way to answer that could be to consider the evolution of AI in the areas of driving and transportation. In the past, the applications of AI included
driver-assist features ...
In today’s fast paced digital world, discovering and implementing the latest SEO tactic or social media trend sometimes seems all-consuming. If there’s
time leftover, there are still blogs to write and ad campaigns to run.
For marketers and marketing teams, the list of things to do is truly endless.
In my experience with current marketing strategies, there’s a tendency to worry too much about day-to-day minutia. Marketing is about making your products
and services attractive and helpful to customers, and if your products and services do have built-in value, this is easy!
I believe ...