Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest
trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries.
In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such
as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...
The internet is a fast-paced whirlwind of information. Your prospective customers surfing for information online have short attention spans, and their
buying impulse can disappear in an instant. Capturing their attention and developing a relationship at every stage of the sales funnel can be challenging
in this rapid, 24/7 information overload environment.
Fortunately, there are innovative tools to help your business navigate the process.
According to Forrester, consumers
are 66 percent to 90 percent of the way through their buying decision bef...
Chatbots are something that needs to be considered in modern digital marketing campaigns in Cyprus. They are very useful for campaigns where massive
inquiries and massive responses are expected but can also be used successfully in low volume campaigns where the few visitors that arrive at a website
or a social network page and need to be attended promptly. A correctly programmed chatbot can save time and effort from community managers and can
provide a fast response to visitors inquiring about a product or service or an offer or promotion.
Nevertheless, when we think about chatb...