When it comes to writing content such as blog posts, web pages, landing pages or email campaigns, many companies fall flat on their faces. And it’s not
always because of the quality of the writing, the subject matter or even the content strategy. Perhaps the biggest offender when it comes to writing
content that doesn’t get the job done is ego.
More specifically, it’s injecting healthy doses of ego into your content that inevitably ends up turning off your readers and ruining the engagement factor.
Imagine if you were on a first date or met a new business contact and the other p...
The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the
sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty.
In an article about 'Creating Content that matters'
we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San
Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same.
Content that Address th...
If you’re an entrepreneur in Cyprus who’s just starting out, a “hands-on” SMB owner, or a marketer with a relatively small budget, the chances are that
you want to make every marketing € count. Fortunately for you, there are some great digital marketing tools to help in executing your
marketing strategy and getting the best possible results from your budget. Harnessed effectively, these tools will help you manage different digital
activities, hone, automate, and maximize your business’ performance. Below I have listed out a diverse mix of tools that cover a variety of dig...
We Launched An eBook Marketing Strategy – Here’s How We Did It
When the idea for an eBook marketing strategy post popped up in a team meeting, it was discussed, unanimously approved, and quickly put on the content
calendar. Once it was deemed I should write it, I began thinking about my intro (or my hook, as the youngsters like to call it).
A quote, I thought. Quotes are fun and intriguing. But then I started researching strategy quotes and realized choosing the right quote is sometimes as
hard as writing the post!
In the end, I settled on a quote from the great Chinese general, mil...
In a world where there’s a constant battle for our attention – as people, as employees and as consumers – it’s important to keep in mind that our lives
are still dependant on 1:1 relationships. It’s easy to get lost in our work and neglect friends and family, and even though there’s no substitute for
quality time with the people who know us best, we try. As humans, we crave and thrive off the energy of social connections and personal interactions,
even if they’re with people outside our inner circle.
Think about the things that make up your daily routine, such as getting a morni...
As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you're bound
to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and
it can be, but it’s vitally important to lead conversion.
What is a Landing Page?
A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or
any other page, that serves a single and...
Building your brand takes time and resources, and in today’s connected world, the reputation that you’ve worked so hard to build can be tarnished with
just a few keystrokes. Your company's information can quickly go viral, which is great - if it’s the kind of information that draws in consumers. Like
it or not, what’s said about your company online can make or break your success. Fortunately, utilizing social media and content can help you to improve
your digital reputation.
Be a Social Media Maven
Marketers of yesteryear understood the importance of networking. Heading...
Everyone involved with marketing a brand, large or small, has at least dabbled in content marketing. Most marketers are using content to reach
out to consumers, but not all of them are finding success. As technology has advanced, and the concept of content marketing has become mainstream,
developing an effective content marketing strategy is now a must.
In the early days of content marketing, a little online exposure could go a long way. But things have changed over the last several years. Today’s
consumers are overwhel...
Creating content for your online properties is arguably one of the most time-consuming aspects of digital marketing. In the past, Internet marketers would
make educated guesses about the type of content that we need to create for our businesses for example webpages with text and dome images. But this
type of strategy can lead to a hit-and-miss approach and it leads to business owners creating a lot of content that only gets read by a few people.
Online Content is not limited to text even if Search Engines prefer text based content as they can better understand what...
SEO is defined as the process of driving traffic from the ‘organic’, and ‘paid’ sources to achieve better rankings on search engine result pages (SERPs).
In 2016, SEO will be more important than ever. It helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility
it needs to succeed. SEO provides better ROI than most other forms of online marketing such as PPC advertising, social media marketing, or email marketing.SEO
results come over a period but then they'll stay with a minimum of maintenance.
But as markets are const...
As marketers, writers and designers, every time we set out to generate material for our brands, we arrive back at the same question: how do we create content that matters?
In today's crowded digital world, there are many good and bad resources, and the fear of creating content for the scrap heap often consumes
But be not afraid content mavens, wordsmiths and design wizards, there are ways to ensure you create content that matters. A while back, I was struggling
to pull a topic out of the hat as my publish date hurtled toward me. So I did what any logical person...
One of the best ways to get ahead of your competitors is to take your marketing efforts above and beyond theirs. Because of the constant and rapid changes
of the digital marketing space, the opportunities to do this are plentiful - they just require time, effort and a little bit of risk.
The first step to getting ahead of your competitors is understanding and even predicting the conditions of not only your own industry, but the digital
marketing industry as well. Once you can make an educated guess as to what the future looks like, you can start to build toward that future. Even...
Most important Digital Marketing techniques 2014
Our video summarizes all you need to know to about digital marketing in 2014.
WSI's digital marketing trend analysis 2014 proved to be right:
In this video we are not talking about website development; every business today has a website (don't you?) but about the important issues of how to make it work and use digital marketing to help your business:
Baltej from WSI M3 in cooperation with Chicago & Beyond discusses the following subjetcs:
The importance of responsive websites
Why use website analy...
Produce a consistent stream of content
One of the biggest Social Media Marketing challenges is to produce a consistent stream of content that will engage your audience. Infrequent or badly prepared
content will quickly be ignored and could even do more harm than good. However, get it right and you can enjoy one of the most effective ways to attract
new customers, build relationships and grow brand loyalty.
Here are five tried and tested social media content ideas to engage your audience.
Five Social Media Content Ideas for Excellent Customer Engagement from WSI on Vimeo.
5 Steps to attract new customers with Content Marketing
WSI’s new digital marketing video for the month of May is entitled
“Attracting New Customers with Content Marketing.”
Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing
activity for improving search engine rankings, driving website traffic and nurturing existing leads. Share this new video with your clients to
learn five tried and tested best practice content marketing techniques.
How EworksWSI can help with video m...
7 Powerful Steps To Leverage Linkedin in 2014
Over the past few years, Linkedin has really separated itself from other Social Media Networks such as Twitter and Facebook. Its current user base exceeds 259 Million and with over 2.1 Million interest groups within Li...