Without a doubt, landing pages are an extremely important part of any marketing strategy.
After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers.
Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still
struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages.
Similar to many digital marketing tactics, truly impactful lan...
When it comes to landing pages, the numbers are skewed. Landing pages do an outstandingly effective job at converting site visitors into paying customers. But directing customers to a standalone
landing page is an underused digital marketing tactic.
We've touched on this concept before: when the numbers don't add up, it means there's an opportunity for businesses. Even though landing pages are
slowly becoming the standard, implementing them now will still give you a significant edge over at least a few of your competitors. Leveling up your
landing pages can improve your...
Let's get it out of the way right off the top: the #1 landing page mistake is sending ad campaign visitors to a homepage. And yet we still see it all the time.
But facts are facts, and well-designed landing pages are much more likely to convert visitors into leads.
The good news is a great landing page isn't complicated or hard to create. For our latest digital marketing video, we put together some information on:
The Anatomy of a Landing Page That Converts
1. Identify Customer Personas
Like any marketing technique or strategy, understanding who is interested in buyi...