The internet is a fast-paced whirlwind of information. Your prospective customers surfing for information online have short attention spans, and their
buying impulse can disappear in an instant. Capturing their attention and developing a relationship at every stage of the sales funnel can be challenging
in this rapid, 24/7 information overload environment.
Fortunately, there are innovative tools to help your business navigate the process.
According to Forrester, consumers
are 66 percent to 90 percent of the way through their buying decision bef...
Over the last few years, we have already written several articles in our digital markerting blog about the importance of the customer experience. Whether it’s attracting and retaining talented employees by living your brand, or delighting customers by delivering experiences that keep your brand’s promise, smart organizations know that doing these things
boosts their bottom line.
Unfortunately, there are still far too many companies that don’t realize they are losing a significant amount of money by not keeping the promises they make.
It happens all the time. As in, I heard two exampl...
If someone was asking what a marketer’s most important goal is, how would be the answer? There is a pretty high likelihood that you answered lead generation,
and yes, lead generation is extremely important. But what about the clients you already have?
I get it. It’s so easy to fixate on capturing new business. After all, most marketing budgets and resources are spent moving leads through the funnel.
But as enticing as new sales are, they shouldn’t distract us from working to keep existing customers as well. Boosting customer retention by just 5% can actually increase your rev...
Whether it’s because we recently rolled out our annual predictions post or that we blogged about the value of businesses keeping their eyes on the digital horizon,
our team has discussed the future of marketing a lot lately. Within the context of the future, the customer experience – more specifically, how it’s
changed and evolved alongside technology – often gets mentioned.
These things were on my colleague's, Cheryl Baldwin, mind when, over the holidays, she settled in to watch a classic holiday movie: A Christmas Story.
She had the following thoughts:
"There’s a scen...
In the midst of all the hype about artificial intelligence (AI), you may occasionally pause to ask: “What’s new here?” After all, did
we not have machine learning applications 10 (or maybe even 20) years ago? In the marketing domain specifically, you may be asking how today’s AI is different from, say, an application that has been personalizing real-time content insertion for several
The best way to answer that could be to consider the evolution of AI in the areas of driving and transportation. In the past, the applications of AI included
driver-assist features ...
I hate to say this, I really do, but I’ll say it anyways. A significant number of companies in Cyprus are, as of today, losing customers. And they don’t
even realize it’s happening.
Why? Because they don’t understand the importance of future-proofing their business!
Let me explain: Way back in 2015 during the brief run of our podcast, WSI’s co-founder, Dan Monaghan, discussed the value of businesses keeping their eyes on the digital horizon.
To quote Dan directly, he said that, “Being aware of the digital horizon – even if it’s way off in the distance – is one of the best things a ...