EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


3 Ways Working With A Marketing Agency Is Better Than Going It Alone

Friday, December 07, 2018    Comments (0)    Permalink  
  We recently wrote about an important decision many brands and businesses face: whether to keep marketing in-house or work with an agency. It’s a great post that delves into the various factors that push large companies in one direction of the other. If you’re an executive, in-house marketer or part of an agency, it’s worth the read. In discussing our post internally, however, we realized we left out a large chunk of business owners: the ones who go it alone. Often called solopreneurs, one-man or one-woman shows, this group of smart and courageous individuals is actually g...  

Master Your Digital Marketing with a Free Copy of Our Book, Digital Minds

Wednesday, December 05, 2018    Comments (0)    Permalink  
How can digital marketing help you grow your business? The way to succeed in business is to know where your customers are and have the ability to promote and interact with them there. If your audience mostly commutes on trains to work every morning, advertise there. If your target audience watches TV late at night, have commercials ready. And if your customers, like most of the modern world, are spending time online, especially on social media, you need to establish your presence there. We now live in a world where people spend as much time in the “virtual space” of social media...  

WSI Releases Spanish Version of its Book “Digital Minds”

Monday, January 15, 2018    Comments (0)    Permalink  
Toronto, Canada, January 11, 2018 – WSI, the world’s largest network of Digital Marketing Consultants recently released the second edition of its popular book, “Digital Minds: 12 Things Every Business Needs to Know” in Spanish. Digital Minds: 12 Cosas que Todo Negocio Necesita Saber sobre Marketing Digital consists of 12 chapters on key digital marketing strategies plus a bonus regional perspective authored by WSI Digital Marketing Consultants and industry experts. It was launched at a special event held in Mexico City in December 2017. WSI had launched the f...  

The Future of Marketing: 5 Predictions for 2018

Wednesday, December 06, 2017    Comments (0)    Permalink  
  We’re less than a month away from Christmas and the New Year, which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back in 2011. In case you’re curious about our fortune-telling prowess, read our 2016 and 2017 marketing prediction posts. As usual, we’ll grade last year’s predictions before we allow ourselves to make another set but let’s get serious, we’re going to play the game again...  

25 Online Tools Every Marketing Professional Should Be Familiar With

Friday, October 27, 2017    Comments (0)    Permalink  
  If you’re an entrepreneur in Cyprus who’s just starting out, a “hands-on” SMB owner, or a marketer with a relatively small budget, the chances are that you want to make every marketing € count. Fortunately for you, there are some great digital marketing tools to help in executing your marketing strategy and getting the best possible results from your budget. Harnessed effectively, these tools will help you manage different digital activities, hone, automate, and maximize your business’ performance. Below I have listed out a diverse mix of tools that cover a variety of dig...  

3 Ways to Boost Your Marketing Strategy Before the End of 2017

Wednesday, October 18, 2017    Comments (0)    Permalink  
Time flies, doesn’t it? It seems like only yesterday I wrote my marketing predictions post for 2017. Yet here we are, less than three months from Christmas and then onto 2018. This time of year tends to get busy, with preparations for Thanksgiving, Halloween and Christmas taking up much of our extra time and energy. One thing we don’t do early enough, however, is look for ways to improve (usually we wait until New Year’s Day to do this…and we all know how that turns out!). The same is true for businesses. January is often the month in which new strategies are discussed an...  

Why Marketing is An Investment, Not An Expense

Tuesday, August 22, 2017    Comments (0)    Permalink  
Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another company. It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world are ever-changing. Nailing down a marketing strategy in 2017 is like trying to hit a moving target. Cheryl, our Director of Marketing, recently wrote a post about marketers and their constant search for stakeholder approval. I’ve been part of many pitc...  

Trust is An Active Ingredient of Great Marketing Strategies

Friday, August 04, 2017    Comments (0)    Permalink  
  The title of this post could have been posed as a question, but let’s address the answer straight away: Yes, trust is absolutely an active ingredient of great marketing strategies. In fact, I’d argue that a marketing strategy without a heavy dose of trust is unlikely to ever achieve greatness. This is especially true in Cyprus. The reasons are many, but first, I want to discuss where the idea for this topic came from our recent insightful post about Why Time is Not the Enemy of Marketers that really resonated with a lot of readersme. I’ve been on both sides of the “time...  

Alliance between Red Design (Athens) and WSI

Saturday, July 15, 2017    Comments (0)    Permalink  
Alliance between Red Design and WSI WSI is proud to announce the new strategic alliance between Red Design Consultants in Athens and WSI for High End Digital Marketing services. Through this alliance we will be able to better serve the business community with the most comprehensive and fully integrated marketing strategies and solutions. In the past both traditional marketing and digital marketing companies have always been competing against each other for the marketing budget of the business community. Both Red and WSI see this as an opportunity to bring both aspect...  

Time is Not the Enemy of Marketers

Friday, June 30, 2017    Comments (0)    Permalink  
Our friends over at GetResponse just published a post about how to find time for everything, using a Harry Potter analogy that is related to something I wrote earlier: In my recent post on Marketing and the power of belief, I talked about the difficulties of getting stakeholder buy-in for marketing campaigns. My main point was that full belief is the goal of any campaign pitch because without it, the campaign won’t ever achieve its goals. What I realize now is that many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of tim...  

Marketing and the Power of Belief

Saturday, May 27, 2017    Comments (0)    Permalink  
If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first, human nature may seem like a heady topic for a humble digital marketing blog. But on second thoughts, marketing is about persuading a group of people (target audience) to do what you want them to do (buy your product/service)! In Neil Gaiman’s novel named American Gods the author develops a relevant concept: the power of belief. In the book, Gaiman’s main character, Shadow Moon, powerfully sums up belief: “It’s what peopl...  

2017 Digital Marketing Predictions Infographic

Thursday, December 29, 2016    Comments (0)    Permalink  
  2016 is finally coming to a close, and what a year it was! We hope you accomplished all your business goals and are forging into 2017 with a full head of steam. To help you with this, we recently posted our 2017 marketing predictions, which is something we also did for 2015 and 2016. As usual with predictions, our results were a mixed bag, but we continue to find that looking ahead better prepares us for whatever the future holds. During 2016, we saw Google step closer to a mobile-only world, and terms like natural language, machine learning and virtuality reality get ment...  

2017 and Beyond: 5 Marketing Predictions

Friday, December 09, 2016    Comments (0)    Permalink  
Well, it’s that time of the year again: the one where we make a few predictions for the marketing world, and revisit our past prognostications. We started doing these prediction posts back in 2014 after we read Rand Fishkin’s annual predictions. In case you’re curious about how how our future-telling escapades have gone, read our 2015 and 2016 marketing prediction posts. As usual, we’re going to grade last year’s predictions before we allow ourselves to make another set but SPOILER ALERT: we’ll be gazing into our crystal ball either way. Here’s the grading scale we decided on...  

The Eworks WSI Digital Marketing Mix

Tuesday, September 27, 2016    Comments (0)    Permalink  
  The reality of the fast-paced world we live in, is many small businesses – and even large brands in Cyprus– are still trying to find their footing in the digital world. There isn't a clear-cut way to build and maintain a strong digital presence; there are many different methods that, depending on the industry and customer base, are better suited for some businesses than others.   However, there is a set of basic components that you'll find are the backbone of every great digital marketing strategy. In our latest digital marketing video, we want to help you hone in on...  

The Truth about Digital Advertising

Thursday, June 30, 2016    Comments (0)    Permalink  
A few years ago, many businesses grumbled about social media being "just a fad" that "had no place in the business world." Look how that turned out. The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners. Digital advertising – especially native ads and social ads – are at that precipice, and the only question is will you take the plunge or retreat to what's safe and comfortable? For those willing to forge ahead, we created an infographic to help you decipherThe Real Truth About Digital Advertising: ...  

Increase Leads and Sales with Digital Advertising

Friday, June 24, 2016    Comments (0)    Permalink  
  With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task. Content, video and social media marketing are all worthy digital tactics – but they have one thing in common: they take time to deliver their value to audiences and don't generate quick sales. Properly managed digital advertising campaigns, however, are a fast and efficient way to drive new leads and sales to your business. To show you which digital advertising strategies to use – and when to use them – we created a video on how to Increase ...  

What's next for digital marketing in 2016

Wednesday, December 30, 2015    Comments (0)    Permalink  
What's next for digital marketing in 2016? According to our crystal ball, 2016 is going to be one busy year for brands leveraging digital. We dug deep to channel our inner oracle and all signs are showing great things for content marketing buffs, wearable tech fashionistas and digital advertisers. These online opportunities have us pretty psyched to start the countdown to the New Year: #1 The main element in Marketing is digital It just makes sense! In 2016 we see brands leaving the stone-age behind and finally embracing digital as a key compo...  

11 Questions to Ask BEFORE you choose a Marketing Agency

Monday, November 16, 2015    Comments (0)    Permalink  
This is a checklist of questions & acceptable answers you should study before hiring a digital marketing agency. Questions to Ask BEFORE you choose a Marketing Partner: 1. What kind of research do you do before accepting or starting a project? If your digital marketing agency does a full website audit to determine what they have to work with and what challenges they will need to overcome, you’re off to a good start.  If they ask you about your competitors and your target market, and...  

2014 A Year of Digital Marketing in Review

Sunday, December 28, 2014    Comments (0)    Permalink  
The end of one year and the beginning of another often brings with it an uncanny desire to start over, to start fresh, to forget the year that was.  We disagree.  Whatever happened for you and your business in 2014, you can learn from it. If you were successful, you can use your achievements to attain goals you didn't think you'd reach. If you didn't have the best year, you can use your trials and tribulations to come back with a banner year in 2015. The point is, don't just forget about the past and look ahead, especially when it concerns digital marketing.  As 2014...  

Foretelling the Future of Digital Marketing in 2015

Tuesday, November 25, 2014    Comments (0)    Permalink  
WSI's November’s infographic entitled “Foretelling the Future of Digital Marketing in 2015″ has 5 key predictions that will help you in preparing your digital marketing strategy for the coming year. Every January over on Moz's blog, Rand Fishkin makes a set of predictions about digital marketing for the upcoming year. These posts are fun, interesting, relevant and valuable, which is everything you want content to be in 2015. Since we like the idea of pushing ourselves to think outside the box, we're going to publish WSI's 2015 digital marketing predicti...  

Digital Marketing in 2014

Tuesday, October 07, 2014    Comments (0)    Permalink  
Most important Digital Marketing techniques 2014 Our video summarizes all you need to know to about digital marketing in 2014. WSI's digital marketing trend analysis 2014 proved to be right: In this video we are not talking about website development; every business today has a website (don't you?) but about the important issues of how to make it work and use digital marketing to help your business: Baltej from WSI M3 in cooperation with Chicago & Beyond discusses the following subjetcs:  The importance of responsive websites Why use website analy...  

WSI annual E&I Convention 2014 in Barcelona

Saturday, June 21, 2014    Comments (0)    Permalink  
The 2014 WSI E&I (Excellence and Innovation) convention was organized for all European WSI Consultants in Barcelona the 13 and 14 of June 2014. International top speakers from WSI Paid Search, Constant COntact, gShift, just to name a few delivered the latest analysis on digital marketing trends.WSI Internet Marketing Consultants from Estonia, Mexico and South Africa presented specific digital Marketing topics that wil benefit clients from all over Europe.   It was WSI's first Excellence & Innovation Conference in Barcelona, Spain. Consider it a digital marketi...  

Digital Marketing Trends 2014

Thursday, January 23, 2014    Comments (0)    Permalink  
2014 will again transform the digital marketing landscape in Cyprus in terms of: Content Marketing Simplicity will matter even more in 2014 329 Mio Users read blogs each month Storytelling will become paramount 9 out of 10 organizations will use Content Marketing The importance of Link Building will decrease 27 Mio pieces of Content are shared every day Advertizing More  Data Management Platforms (DMP) Location based Marketing Increased importance of Social ROI New Google Ad formats expected Big Data  From 2014 to 2020 Big Data is...  

2013 WSI Client Webinar Satisfaction Survey Overview: See What Our Clients Have to Say!

Wednesday, December 04, 2013    Comments (0)    Permalink  
WSI’s monthly Client Webinar Series has become showcase of WSI's digital marketing industry expertise as a whole, as well as the individual presenter’s extensive know-how on the particular digital marketing solution they’ve presented on. What Did Your Clients Think of The WSI Webinar They Attended?  Of course, the Client Webinar Series is only valuable if our clients say it is. Each month we welcome hundreds of WSI clients and prospects to our webinar and following each session with a follow-up satisfaction survey for all attendees. Essentially, the survey measures their: ...  

Your marketing sucks and it has nothing to do with your budget

Thursday, October 24, 2013    Comments (0)    Permalink  
From the WSI Academy The WSI Academy is a tremendous resource, full of valuable information with regard to Social Media and Digital Marketing. This is just a snapshot for the average business owner, marketing executive, business developer and relationship manager to understand some of the reasons why it is important to create a professional focus for their business using Social Media.     Many business owners believe the reason why they aren't great marketers is because they don't have the budget to compete. We demonstrated at this seminar how the most important thing about mark...  


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