Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions
we get on a regular basis. It’s the classic catch-22; you have a million things to do to support your business and it would be great to solve the ongoing
issue of finding enough people who want to buy your product or service on a regular basis. This blog article will explain the various paid search advertising
tactics that a company can use to start generating leads quicker for their business.
The digital advertising landscape in Cyprus was once limited mostly to pay-per-click (PPC) ads on Google and some Facebook campaigns. Today, savvy marketers
have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that
you should know about when planning your marketing and advertising.
Paid Search Advertising (Pay-Per-Click)
Paid Search Advertising, or pay-per-click, is one of the oldest digital advertising methods, but it remains a reliable method of reaching a large number of prospects at a consist...
A great many things occur on the Internet. Cat videos, memes and gifs, oh my! But seriously, we (society as a whole) spend a lot of time in the digital
There are five general areas that make up a very large portion of human activity: work, eat, play, shop and communicate. With the exception of eating,
we do all of these things via the Internet, and the percentages of which we do them online vs. offline are increasing every single day.
We don’t physically eat in the digital world, but food content is a huge component of the online realm (restaurants, recipes, videos, blogs)....
everyone has a digital footprint. What you search for, where you travel, your
preferred websites and the social channels you use are all traceable. On one
hand, this seems frighteningly similar to an Orwellian existence, but on the
other (less creepy) hand, this offers up AMAZING opportunities for businesses
just like yours. (There’s always a silver lining, right?)
Obviously, we’re not in favor of turning marketers into Big Brother. We are,
however, a fan of gaining invaluable insights into consumers’ online behavior.
Tracking how your target audience ...
Display Advertising: 5 Key Components That Boost Campaign Success
As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers how you can add social giants linked Twitter
and Google+ work for you.
The new video is entitled “Display Adveritising: 5 Key Components That Boost Campaign Success”
The 2 minute video discusses where display fits into any brand’s online strategy and can substantially boost sales.
Watch below: Display Adveritising: 5 Key Components That Boost Campaign Success
Dynamic Display Solutions...
The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013
Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge
Newletter with more details on the subject.
We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place!
• January: Understanding the digital landscape in 2013
• February: Content Marketing
• March: Pay Per Click (PPC)
• April: Landing Page Optimization
• May: Display Advertising and Re-Marketing...