EworksWSI Cyprus Digital Marketing Blog

Last Post added on 01-Dec-2019 | Total Posts: 353

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


How to Find the Right Email Marketing Platform for Your Business

Wednesday, October 16, 2019    Comments (0)    Permalink  
Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation, your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies. Email as a communication tool is pretty much ingrained in today’s consumer culture. Even if you personally are not the biggest c...  

7 Ways to Segment Email Lists

Monday, October 14, 2019    Comments (0)    Permalink  
When it comes to email marketing, determining customer segments within your database of contacts is second only to actually generating the list of names and email addresses. Think about it this way: would you rather talk to a room of twenty people (with only five actually interested in what you have to say) or take those five interested parties into a smaller, more private room? Of course you want to speak only to the five people who care rather than wasting time and energy on people you know aren’t interested. In the game of email marketing, the success of your campaigns is...  

5 Lead Generation Technics that Work for Your Next Marketing Campaign

Wednesday, March 13, 2019    Comments (0)    Permalink  
  New year, new leads for 2019! Whether you are a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting to cold calling prospective customers to try to sell them your product or service. Over the past decade, there has been an abundance of emerging software and tools to help businesses with lead generation. Here are 5 lead generation ideas (that work !) to try for your next marketing campaign: 1. Landing Pages Creating and optimizing a landing page for your next marketing campaign is a great way for you...  

How to Deliver Outstanding Email Marketing in 2019

Friday, February 01, 2019    Comments (0)    Permalink  
It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships and driving lead conversions. To achieve desirable results, you need to have a well thought out strategy. Failing to do so will lead to your email marketing efforts slipping through the cracks and getting lost...  

Why Marketing Automation is a Vital Investment for your Business

Sunday, January 07, 2018    Comments (0)    Permalink  
In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that requires less time but gives more consistency. What is Happening with Email Marketing Before we dive into the advantages of marketing automation, we need to look at what is making email marketing successful today and why you should consider increasing your email marketing budget. A...  

3 Tips for High Performing E-Newsletters

Tuesday, June 27, 2017    Comments (0)    Permalink  
Most digital marketers in Cyprus send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move: According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter, while only 10% prefer Facebook. And marketers find them useful as well. The number-one use of email marketing is for newsletters (66%), followed by promotional content (54%), and welcome series emails (42%). Since email newsletters are so commonly used in Cyprus companies and pretty well-received by consumers, thi...  

Generate Leads with Videos and Marketing Automation

Monday, February 20, 2017    Comments (0)    Permalink  
Using Video with Marketing Automation Marketing Automation Facts In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to integrate video marketing into marketing automation. Generate, nurture and qualify new Leads through Video Marketing automation has been around for years, and video has been around even longer. But using the...  

Tips and Tricks for Mobile-Friendly Email Campaigns: Don’t Alienate Your Mobile Readers

Friday, November 04, 2016    Comments (0)    Permalink  
One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and most often do, read our email messages while we’re on the go. As a society in 2016, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed mobile-friendly email campaigns are such effective time-saver for consumers that they’ve become the standard for email communication. For businesses and marketers, this means any emails that are not mobile-friendly are a...  

The Good, the Bad and the Ugly of Email Marketing

Monday, October 31, 2016    Comments (0)    Permalink  
  As a marketer, I’m aware of how and when I’m marketed to. One of the ways most of us are marketed to every day is by email. We receive so many emails that Google, one of the largest providers, gave us three inboxes to keep things sorted – and it still isn’t enough! Here’s what I’m seeing with email, though: some good, more bad and most of the email I get is ugly. And not just normal ugly, we’re talking Clint Eastwood staring you down in a three-way duel ugly. Yeah, that bad. What follows is a rundown – not a staredown – of some real email marketing messages I’ve received over...  

5 Advanced Techniques to Sky Rocket Email Marketing

Saturday, October 29, 2016    Comments (0)    Permalink  
Email is one of the toughest digital marketing tactics to master. You’ll often hear people say “email marketing still works!” – and while that’s true, email is a difficult channel due to how much competition there is for a limited amount of customer attention. Think about your inbox; chances are you’ve been successfully marketed to via email, and maybe you’ve even made purchases as a direct result of receiving a timely message. However, there are an immeasurable number of emails that fail because a) they are poorly executed or b) they hit your spam folder and you never see them...  

Email Marketing is Alive and Well: integrate with Social Media

Wednesday, October 19, 2016    Comments (0)    Permalink  
Email Marketing Is Alive and Well Case in point: reading emails continues to rank as the #1 activity performed on mobile devices. I know I probably read more emails on my phone than on my laptop. At my age, I don’t have the eyesight or the patience to try and write or read reports via my phone, but handling emails is a great use of my time when I’m out of the office or in between appointments. 75% of Gmail’s 900 million users access their accounts on a mobile device, so I am certainly not alone! Interesting then, that so many of us think that email marketing is an outdated strat...  

WSI eFusion email moves to secure email server

Thursday, March 24, 2016    Comments (0)    Permalink  
WSI eFusion moves email to secure email domain as of March 31, 2016 In order to better protect your e-mail communication, we have made some changes to the way you can access your email inbox in browser or in an email client. As such, we have created a dedicated secure domain for email which we plan to restrict to use only SSL/TLS encryption for both incoming and outgoing communication. The new domain will be used to access your email from browser and email client as well. Please update your e-mail clients before March 31st, 2016 according to the instructions below. The existing...  

Ecommerce Life Cycle - Part 1: Acquisition

Tuesday, August 19, 2014    Comments (0)    Permalink  
When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website itself.   The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy. Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements  within a given budget. At WSI we'll th...  

5 Tips to Achieve Email Marketing Excellence

Thursday, July 03, 2014    Comments (0)    Permalink  
WSI Digital Marketing Video Series on E-mail Marketing Email should still be a central component of any successful online marketing campaign - working together with social media to provide a comprehensive approach to increasing leads and building customer loyalty. Here are 5 best practice email marketing techniques to help you achieve excellent results.   July Webinar on Email Marketing Email remains a thriving marketing channel, but most businesses are still getting the details wrong.  One of the world’s leading email marketing experts, will share “insider secrets” tha...  

New Whitepaper “Email Marketing: A Constant Drip.”

Wednesday, October 23, 2013    Comments (0)    Permalink  
New Whitepaper Now Available: “Email Marketing: A Constant Drip” We’re pleased to share the latest whitepaper entitled “Email Marketing: A Constant Drip.”  Download from the EworksWSI download section.  Email marketing is more (much, much more) than just sending a mass email to the people on your contact list. When used efficiently, an email marketing campaign can be a great way to generate new leads, nurture existing relationships, and engage with your customers. This white paper will highlight: techniques for building an email database; tips for a...  

WSI Digital Marketing communication schedule 2013

Tuesday, January 22, 2013    Comments (0)    Permalink  
  The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013 Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge Newletter with more details on the subject. We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place! • January: Understanding the digital landscape in 2013 • February: Content Marketing • March: Pay Per Click (PPC) • April: Landing Page Optimization • May: Display Advertising and Re-Marketing...  

Using your own SMTP server with a CYTANET e-mail account in Cyprus

Wednesday, May 25, 2011    Comments (13)    Permalink  
E-mailing in CyprusCytanet Many individual internet users as well as businesses in Cyprus are are subscribed to Cytanet internet services that includes one or several email addresses @cytanet.com.cy Cytanet SMTP or outgoing mail server For outgoing mail, Cytanet requests for all CYTANET email accounts to use exclusively the CYTANET SMTP server (mail-out.cytanet.com.cy port: 25) and will not allow users to specify their own SMTP server  On imap Cytanet’s outgoing mail server is mail-out.cytanet.com.cy and supports the use of port 587 with TLS and cyta...  


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