In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years
ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that
requires less time but gives more consistency.
What is Happening with Email Marketing
Before we dive into the advantages of marketing automation, we need to look at what is making email marketing successful today and why you should consider
increasing your email marketing budget. A...
Most digital marketers in Cyprus send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move:
According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter,
while only 10% prefer Facebook. And marketers find them useful as well.
The number-one use of email marketing is for newsletters (66%),
promotional content (54%), and
welcome series emails (42%).
Since email newsletters are so commonly used in Cyprus companies and pretty well-received by consumers, thi...
Using Video with Marketing Automation
Marketing Automation Facts
In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness
and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to
integrate video marketing into marketing automation.
Generate, nurture and qualify new Leads through Video
Marketing automation has been around for years, and video has been around even longer. But using the...
One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and
most often do, read our email messages while we’re on the go.
As a society in 2016, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed
mobile-friendly email campaigns are such effective time-saver for consumers that they’ve become the standard for email communication. For businesses
and marketers, this means any emails that are not mobile-friendly are a...
As a marketer, I’m aware of how and when I’m marketed to. One of the ways most of us are marketed to every day is by email. We receive so many emails that
Google, one of the largest providers, gave us three inboxes to keep things sorted – and it still isn’t enough!
Here’s what I’m seeing with email, though: some good, more bad and most of the email I get is ugly. And not just normal ugly, we’re talking Clint
Eastwood staring you down in a three-way duel ugly. Yeah, that bad.
What follows is a rundown – not a staredown – of some real email marketing messages I’ve received over...
Email is one of the toughest digital marketing tactics to master. You’ll often hear people say “email marketing still works!” – and while that’s true,
email is a difficult channel due to how much competition there is for a limited amount of customer attention.
Think about your inbox; chances are you’ve been successfully marketed to via email, and maybe you’ve even made purchases as a direct result of receiving
a timely message. However, there are an immeasurable number of emails that fail because a) they are poorly executed or b) they hit your spam folder
and you never see them...
Email Marketing Is Alive and Well
Case in point: reading emails continues to rank as the #1 activity performed on mobile devices. I know I probably read more emails on my phone than on
my laptop. At my age, I don’t have the eyesight or the patience to try and write or read reports via my phone, but handling emails is a great use of
my time when I’m out of the office or in between appointments. 75% of Gmail’s 900 million users access their accounts on a mobile device,
so I am certainly not alone!
Interesting then, that so many of us think that email marketing is an outdated strat...
WSI Digital Marketing Video Series - E-mail Marketing
Email should still be a central component of any successful online marketing campaign - working together with social media to provide a comprehensive approach
to increasing leads and building customer loyalty.
Here are 5 best practice email marketing techniques to help you achieve excellent results.
July Webinar on Email Marketing
Email remains a thriving marketing channel, but most businesses are still getting the details wrong. One of the world’s leading email marketing experts, will share “insider secrets” that...
New Whitepaper Now Available: “Email Marketing: A Constant Drip” We’re pleased to share the latest whitepaper entitled “Email Marketing: A Constant Drip.”
Download from the EworksWSI download section.
Email marketing is more (much, much more) than just sending a mass email to the people on your contact list. When used efficiently, an email marketing
campaign can be a great way to generate new leads, nurture existing relationships, and engage with your customers. This white paper will highlight:
techniques for building an email database;
tips for a...
The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013
Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge
Newletter with more details on the subject.
We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place!
• January: Understanding the digital landscape in 2013
• February: Content Marketing
• March: Pay Per Click (PPC)
• April: Landing Page Optimization
• May: Display Advertising and Re-Marketing...