EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


The Curious Case of Facebook, and What It Means for the Future of Marketing

Wednesday, November 28, 2018    Comments (0)    Permalink  
  Whether you’re a Facebook lover or hater, there’s no denying the social media giant has changed the world. And until recently, there wasn’t much of an argument as to the nature of Facebook’s impact – it had connected our society in an overwhelmingly positive way. Two tumultuous years and one divisive United States presidential election later, the jury is out on the current state of Facebook and founder Mark Zuckerberg’s dream of a truly open platform. This post is intended to help businesses and marketers determine Facebook’s potential place within the future of marketing. Al...  

Facebook vs. Instagram: Which Social Media Platform is Right for Your Business?

Sunday, November 25, 2018    Comments (0)    Permalink  
  As you delve into exploring the world of social media for your business, I’m sure these questions have crossed your mind: “Which platforms should I use?” and “How do I know which social media platform is right for my business?” Before you get ahead of yourself and leap onto one or multiple social media platforms for your business, it’s key to establish your business’ marketing goals first. If you don’t have set goals and objectives for your marketing strategy, it’s a lot harder to achieve social media success in 2018. In this blog post, we will be looking at Facebook and In...  

WhatsApp Business recognizes Land Lines

Thursday, August 02, 2018    Comments (0)    Permalink  
WhatsApp Business is geared at small to medium Businesses WhatsApp is a very popular online messaging application in Cyprus. Until the beginning of this year it was mainly used by individuals to communicate with friends and family members. Starting 2018, Facebook, who owns WhatsApp, published a separate application, WhatsApp Business available on Android and since May as well on the Apple app store. WhatsApp Business, which is free to download, was devloped with small business owners in mind. WhatsApp Business allows businesses in Cyprus to have a professional presence o...  

Can you still achieve Social Media Success in 2018?

Saturday, March 31, 2018    Comments (0)    Permalink  
  It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s sweeping changes to its newsfeed all but sapped the reach of businesses and brands trying to reach their Facebook audience organically. Facebook has held firm on its stance that there’s a place for publishers on the Fac...  

6 Online Lead Generation Best Practices For Local Businesses

Saturday, May 06, 2017    Comments (0)    Permalink  
  If you are a business owner in Cyprus struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that are still in the early stages of the sales funnel and are not ready to make their sales decision yet. In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help: 1. Claim your Google+ page While opinions differ on...  

Ecommerce Life Cycle - Part 1: Acquisition

Tuesday, August 19, 2014    Comments (0)    Permalink  
When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website itself.   The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy. Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements  within a given budget. At WSI we'll th...  

No more mandatory 'Likes' before entering a Facebook page

Wednesday, August 13, 2014    Comments (0)    Permalink  
Changes to Facebook Platform Policy In addition to the launch of API v2.1, Facebook is announcing two changes to their Platform Policies. Apps must comply with these policy changes by November 5, 2014. Games which include mandatory or optional in-app charges must now disclose this in their app's description, either on Facebook or other platforms it supports. This is to give people a clear indication that your game may charge people during play. You must not oblige, push or promise something in return to people to use social plugins or to like a Page. This includes...  

What's the Best time to post on Social Media?

Monday, August 11, 2014    Comments (0)    Permalink  
Find out the  best time to post on Social Media and get the best engagement from your community. When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social Network itself:   Facebook Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00 Worst time: on week-ends and between 22h:00 - 04h:00  Twitter: Best time: Weekends 13h:00 - 15h:00 Worst time: 20h:00 - 08h:00 Google+ Best time: 09h:00 - 11h:00 Worst time: 18h:00 - 07h:00   LinkedIn Best time: 07h:00 - 0...  

Can Mobile SEO Help my Non-Mobile or Local Business?

Friday, March 21, 2014    Comments (0)    Permalink  
Can Mobile SEO Help my Non-Mobile or Local Business? Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend. We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will benefit our local, non-mobile businesses.  Is mobile important to your locan...  

How to Leverage Linkedin in 2014

Wednesday, January 08, 2014    Comments (0)    Permalink  
7  Powerful  Steps  To  Leverage  Linkedin  in  2014          Over  the  past  few  years,  Linkedin  has  really  separated  itself   from  other  Social  Media  Networks  such  as  Twitter  and   Facebook.    Its  current  user  base  exceeds  259  Million  and   with  over  2.1  Million  interest  groups  within  Li...  

The Digital Marketing Pyramid

Monday, August 05, 2013    Comments (0)    Permalink  
The Digital Marketing Pyramid James R. Alexander, WSI Marketing Consultant I was explaining digital marketing to a friend when the idea of a layered-pyramid came to me. When I presented this idea, my friend’s eyes opened wider. He said it was the first time he understood some of how it really works. It’s a simplification for the purpose of better understanding digital marketing. But, here is the summary of the concept. Assume there is a pyramid that is composed of layers stacked on top of each other. The bottom layer is the foundation. In digital marketing, this f...  

53 Social Media Platforms Every Marketer in Cyprus Should Know

Monday, July 01, 2013    Comments (4)    Permalink  
53 Social Media Platforms Every Marketer Should Know in Cyprus The vast majority of social media platforms can be accessed via mobile devices and the number people access the internet via their smart phones is steadily increasing. Whether you’re accessing your social media platform from a desktop or a smartphone, it’s important to be familiar with all of them. With that in mind, below is a list of the top 50 social media platforms accessible in Cyprus. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); soc...  

Buying Twitter and Facebook followers may hurt you!

Friday, February 08, 2013    Comments (0)    Permalink  
When businesses start using social media, they often focus on their number of Twitter followers, Facebook likes, etc. and desperately want to increase those numbers.  That’s why “services” that offer hundreds of thousands of new “real” followers for $5 or $150 can look like a good idea. But it's not Increasing your number of followers – or reach – can be instrumental in making your social media marketing more effective.  But, having more followers only helps if those followers are real people. You want followers who will notice you i...  

Updated Facebook Statistics for Cyprus

Wednesday, November 14, 2012    Comments (1)    Permalink  
Cyprus slips from position #91 in January 2012 to position #101 in terms of Facebook users per country. The total number of facebook users in Cyprus  increased though from 553900 Facebook users on Jan 21st 2012 to 562640 users as of beginning November 2012 (+ 8740 users) an increase of 1.6%. The complete numbers are: Total Facebook Users     562640  Position in the list     101  Penetration of population     51.02%  Penetration of online population     129.70%       &n...  

Social Media in Travel & Tourism: Best practices

Monday, August 13, 2012    Comments (2)    Permalink  
Social Media and the Cyprus Tourism Industry Social media have become an integral part of tourism marketing. This new way to communicate with clients has revolutionized the industry in Cyprus and has largely replaced the traditional client communication and interaction. This was of course expected as the Cypriot tourism & travel industry was one of the sectors that benefited the most from the internet. As a result new technologies and networks have become useful tools for professionals of the sector. We will discuss the essential practices of social media...  

8 SEO Benefits of Pinterest in your Web Presence

Monday, July 30, 2012    Comments (0)    Permalink  
Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day , “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also sh...  

Facebook changes Business Pages Admin Roles and Post Scheduler

Monday, June 18, 2012    Comments (10)    Permalink  
Facebook introduces a Post Scheduler and  Admin functionalities Facebook post scheduler You will certainly welcome this feature if you were struggling with third party posting tools. Facebook has now added the ability to schedule posts on your time line. The Facebook post scheduler is available to brand page admins who have launched the 'Milestone' of their company/brand/product. It is quite easy to schedule Facebook posts, so that even if you’re not at your computer, you can continue to send information, links and thoughts to your followers. Below please find a quick tu...  

Facebook Statistics for Cyprus

Monday, January 23, 2012    Comments (6)    Permalink  
Cyprus Facebook Statistics As a business you certainly have a Facebook business page and monitoring Facebook helps you to improve your business and social media marketing strategy in Cyprus. Currently, there are 553900 Facebook users in the Cyprus, which makes it #92 in the ranking of all Facebook statistics by country. (source: SocialBakers)   General info on Cyprus Facebook use Cyprus Greece UK Total # of ...  

Google Plus Pages for Businesses & Brands

Tuesday, November 08, 2011    Comments (0)    Permalink  
Google Plus for businesses and brands is now available with the introduction of Google Plus Pages. Pages is basically the Google Plus version of Facebook Fan Pages. Businesses have the chance to claim a profile on this social network so they can interact with and engage their customers and fans. Google Plus Pages allows every business, big or small, to maintain a profile on Google Plus and use the service to communicate and interact with consumers. A Google Plus Page is an easy way to increase the online visibility of your company.   What are Google+ Pages? Not...  

Increase your FACEBOOK fan community

Thursday, November 03, 2011    Comments (0)    Permalink  
5 Best Practices on Promoting Your Facebook Fan Page   1) Create an Engaging Facebook business Page Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your page. Give users a reason to become a fan of your page and engage with you.   2) Leverage the Viral Nature of Facebook (The News Feed) The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan, to posting a comment, to attending an event – that activity is published to their “news feed...  

The Power of Article marketing

Thursday, September 15, 2011    Comments (0)    Permalink  
Article marketing Article marketing has lots of power to direct visitors to your website and convert them into customers. Article marketing can be used to sell any of your products in any economical sector, retail, real estate and services as examples. Article marketing is the perfect way to increase sales. Begin by defining a profitable segment in your product/service range and develop expert knowledge of this niche. Real Estate products and services require a deep knowledge about the real estate market, writing about diving equipment needs technical knowledge to create useful con...  

Facebook ad changes

Thursday, November 04, 2010    Comments (0)    Permalink  
Facebook Marketplace Ads changes Facebook announces the following changes in their efforts to make ads more appealing for user and more successful for advertisers: Up to four ads may now show in the right-hand column alongside Facebook content. All new ads will now require images. ll existing ads that don't contain images will automatically be paused. The ability for users to "Like" ads themselves in order to focus on long-term connections such as Page likes and Event ads with inline RSVPs. ...  

How will Google Instant Search affect SEO & PPC

Thursday, September 16, 2010    Comments (0)    Permalink  
The number of pages viewed until the final result will decrease! We expect that during the search process less pages will be visited until the final result selected by the User. Progressively the majority of Searchers/U sers will adapt to the new Google Instant result and obtain the desired end-result much faster . In this respect SEO (search engine optimization)  will become even more important and a page one position on Goggle's SRP more competitive. The importance of AdWords will increase!      ...  

Add your LinkedIn profile to your facebook fan page

Friday, August 27, 2010    Comments (1)    Permalink  
This is an easy way to have your Linkedin profile displayed on a separate TAB on your facebook fan page. Remember: Separate your face-book profile (personal) from your fan page (business). How to add this your LinkedIn public profile to your Facebook page (as opposed to your user profile): 1 - Make sure you are logged in as ADMINISTRATOR to your Facebook page 2 - Go to : http://www.facebook.com/apps/application.php?v=wall&ref=appd&id=6394109615 3 - Click ADD TO MY PAGE (top left) and then select the page you want to add it to if you maintain several facebook pages) and click...  


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