EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


Google AdWords is removing PPC ads from the right-hand side of search results pages (SERPs)

Monday, February 22, 2016    Comments (1)    Permalink  
Google says it will "continue to make tweaks" Google is switching up how it displays ads on desktop searches, removing them from the right-hand side of results and putting them only at the top and bottom of the page. The change was first reported by The SEM Post with Google later confirming the move. Usually Google's ads are shown all over the page — a mixture of top, bottom, and right-hand positions, based on the specific query — but this change leaves the sidebar free for Google's Product Listing Ads. Google says the change is global But while the right-hand side ad...  

5 digital marketing predictions for 2016

Thursday, December 10, 2015    Comments (0)    Permalink  
  Last year, we took a page out of Rand Fishkin's book and crafted a set of digital marketing predictions for 2015. Well, it's that time of the year again and, like Rand, we're going to grade our previous predictions before we go Nostradamus on the future.     Here's the grading scale we decided on in last year's post: Oracle (+2) - when we're so right it's like we channeled that nice lady from The Matrix Oracle In-Training (+1) - we didn't quite see the whole picture, but hey, we still saw the future Clear As Mud (0) - we weren't right, but we weren't wr...  

Expected SEO Trends in 2016

Monday, December 07, 2015    Comments (0)    Permalink  
  SEO is defined as the process of driving traffic from the ‘organic’, and ‘paid’ sources to achieve better rankings on search engine result pages (SERPs). In 2016, SEO will be more important than ever. It helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. SEO provides better ROI than most other forms of online marketing such as PPC advertising, social media marketing, or email marketing.SEO results come over a period but then they'll stay with a minimum of maintenance.  But as markets are const...  

EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE'S MOBILE UPDATE

Thursday, April 09, 2015    Comments (0)    Permalink  
The end of the world is set for April 21, 2015. Hmm, wait a second, that's not the end of the world - it's the day Google will release their much ballyhooed mobile algorithm update. Considering the way people are reacting to the search giant's news, however, it would seem that the apocalypse is upon us. While I don’t think the end of days is nigh, here’s what business owners and marketers should know. What Makes This Update So Different? There are a few outliers contributing to the pandemonium (honestly, no pun intended, but now that I realize, it’s hard not to chuckle). Th...  

Tips for outstanding landing pages

Thursday, November 13, 2014    Comments (0)    Permalink  
A good landing page for your PPC ads should follow the below guide lines: Avoid distraction      - minimize navigational elements      - no additional forms      - no display ads      - no links except the Call to Action Minor details matter      - color of submit button in red      - button name: use 'Subscribe', 'Get my report', etc instead of submit      - pictures should be simple, background blurred etc to avoid distraction ...  

CYTANET and Google DNS settings

Tuesday, September 30, 2014    Comments (1)    Permalink  
What is DNS The Domain Name System (DNS) is a hierarchical distributed naming system for computers, services, or any resource connected to the Internet or a private network. It translates easily memorized domain names to the numerical IP addresses needed to locate computer services and devices worldwide. The DNS protocol is serving as the Internet's phone book: every time you visit a website, your computer performs a DNS lookup. Complex pages often require multiple DNS lookups before they start loading, so your computer may be performing hundreds of lookups a day.(More info on DNS in th...  

WSI's Digital Marketing presentation at Google HQ

Friday, September 05, 2014    Comments (0)    Permalink  
WSI's Dan Monaghan presentation at Google 18 July 2014   This event, co-promoted by Google and recorded at their offices, features WSI’s co-founder Dan Monaghan speaking about digital strategy and marketing. WSI conducts Digital Summits in cities and countries around the world, educating businesses on how to leverage the power of digital marketing to grow their businesses. A WSI Digital Summit is a full day event featuring subject matter experts like Mr. Monaghan and others within the WS...  

What's the Best time to post on Social Media?

Monday, August 11, 2014    Comments (0)    Permalink  
Find out the  best time to post on Social Media and get the best engagement from your community. When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social Network itself:   Facebook Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00 Worst time: on week-ends and between 22h:00 - 04h:00  Twitter: Best time: Weekends 13h:00 - 15h:00 Worst time: 20h:00 - 08h:00 Google+ Best time: 09h:00 - 11h:00 Worst time: 18h:00 - 07h:00   LinkedIn Best time: 07h:00 - 0...  

8 Steps to Master Video SEO

Monday, June 30, 2014    Comments (0)    Permalink  
Techniques to Drive More Traffic to Your Video Content Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information. So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...  

Can Mobile SEO Help my Non-Mobile or Local Business?

Friday, March 21, 2014    Comments (0)    Permalink  
Can Mobile SEO Help my Non-Mobile or Local Business? Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend. We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will benefit our local, non-mobile businesses.  Is mobile important to your locan...  

How to Leverage Linkedin in 2014

Wednesday, January 08, 2014    Comments (0)    Permalink  
7  Powerful  Steps  To  Leverage  Linkedin  in  2014          Over  the  past  few  years,  Linkedin  has  really  separated  itself   from  other  Social  Media  Networks  such  as  Twitter  and   Facebook.    Its  current  user  base  exceeds  259  Million  and   with  over  2.1  Million  interest  groups  within  Li...  

Most popular Google Searched terms in 2013 in Cyprus

Saturday, January 04, 2014    Comments (0)    Permalink  
Most used Google search terms in 2013 in Cyprus Top 10 Web Search in Cyprus in 2013   These are relative numbers, do you think they really translate any trends? How do internet users in Cyprus use the Google Search Engine? If we have a closer look on Search behaviors is seems that a significant number of users in Cyprus do not use Google primarily to search for products, documents or information, but the Google Search Engine (often as default home page) is replacing the address bar, meaning that instead of entering the full URL into the address bar on top of their browsers, us...  

How does Google calculate the position of your site?

Monday, December 02, 2013    Comments (0)    Permalink  
The Google algorithm is one of the best kept secrets and Google changes the formula often (up to 500 times/year). By analyzing different Google sources we can deduct the most important factors that will determine the position of your site on a Google SERP. Here's a (nearly) complete listing of the most important parameters. Google has confirmed that they use approx 200 ranking signals in their algorithm. However, Goolge has never publicly listed them all. While this infographic is not the official list of ranking factors, it aggregates though the best information we have today a...  

Get your site indexed on BAIDU

Wednesday, August 21, 2013    Comments (2)    Permalink  
Your site on the Chinese Search Engine BAIDU   What is Baidu?   Baidu is a search engine mostly used in China where is represents more than 75% market share. Baidu is also a widely used search engine among Chinese and/or Mandarin speaking communities in many parts of the world including Singapore, Taiwan and Hong Kong.     Why should my site be submitted to Baidu? Chinese speaking people are the most intensive internet users globally. Baidu represents more than 75% of the Chinese search engine market while Google remains at approx  15%.   Microsoft ha...  

Demystifying Search Engine Optimization - Video

Wednesday, August 14, 2013    Comments (0)    Permalink  
Demystifying Search Engine Optimization As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers how WSI can help you Demystifying Search Engine Optimization. Search Engine Optimization – or SEO – may have taken a back seat to the new Social Media Marketing techniques for attracting new customers; but the truth remains that a well executed Search Marketing campaign will still drive targeted traffic to your websitein Cyprus.  In this video we’ll look at best practice SEO techniques which work in harmony with th...  

Internet Business e-commerce jargon - a short guide

Tuesday, July 23, 2013    Comments (1)    Permalink  
 Cutting through the eCommerce jargon Internet ecommerce is like everything else - a bit daunting if you don't know the terminology. So here's our guide to some of the terms you're likely to come across when creating your eshop. Ecommerce jargon - a short dictionnary Payment gateways Acquirer / Acquiring bank: this bank provides you with a Merchant Account specially for e-commerce payments. Not all banks are acquiring banks, so you may have a business account with one bank, and a Merchant Account with another. Some patyment gateways ...  

The Google Search Engine Optimization Starter Guide

Thursday, July 18, 2013    Comments (0)    Permalink  
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. Even though this guide's title contains the words "search engi...  

Confirmed Internet marketing trends 2013 that you should not miss

Monday, May 20, 2013    Comments (4)    Permalink  
Internet marketing trends 2013 The year 2012 was very eventful in internet marketing. Several trends emerged that will influence the progress of internet marketing during 2013. Based on the trends from the previous year and the developments until today we can identify some trends that are confirmed for the year 2013 concerning internet marketing. Internet marketing is developing extremely fast In the beginning of the previous year Google announced that they plan to roll out more than 500 algorithms and data based updates in 2012. World’s biggest search engine kept its word and la...  

Backlinking is DEAD: Updated SEO procedures at WSI

Wednesday, February 06, 2013    Comments (1)    Permalink  
SEO: Linkbuilding is replaced by Linkearning Is Link Building really dead? Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on) To answer the numerous queries regarding the new SEO procedures we would like to clarify as to what works and what doesn’t. Particularly regarding link building. So let me give you the facts. This information is coming directly from Google who answered some burning questions we all wanted to know on a Google Hangout about 2 weeks ago, and summaries are...  

SEO Tips for Your Online Store

Friday, January 04, 2013    Comments (0)    Permalink  
Setting up and running an e-Commerce site is hard enough, but getting traffic to it and making sales is even more complicated. We would like to share below some Search Engine Optimization tips to assist you maximize search engine generated traffic to your online store. Optimize your meta tags Label each of your pages with a unique title and description – search engines love it. You can find the meta tags in the <head> section of your HTML code. Most e-Commerce software generate automatically meta tag, and some (such as WSI efusion) allow you to customize each page. The ti...  

Launch New Products with the help of Social Media

Friday, December 07, 2012    Comments (1)    Permalink  
“We have a great product, but how do we get people to buy it?” Thousands of new businesses are started every month with entrepreneurs turning their understanding of a consumer or business problem into a new product or service solution.  But there’s more to starting a business or launching a new product than a great idea and a market in need of a solution. Many new businesses score well with the solution they’ve created including the logistics of suppliers, manufacturing, and distribution to bring that product or service to market. However, one of the greatest challenges of starti...  

The whitepaper “The Power of 3: Content Marketing-SEO-Social Media” is now available for download

Thursday, October 11, 2012    Comments (0)    Permalink  
This month’s whitepaper entitled “The Power of 3: Content Marketing + SEO + Social Media” is now available for download from our free download section There is a new way to outrank your competitors in Google as well as on other Search Engines and get found for the keywords your prospects are using to find your business on the internet. It is a proven, integrated, tactical approach we call “The Power of 3”: Content Marketing + Search Engine Optimization (SEO) + Social Media The sum of these tactics is Optimized Content Marketing. When ...  

8 SEO Benefits of Pinterest in your Web Presence

Monday, July 30, 2012    Comments (0)    Permalink  
Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day , “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also sh...  

Google enforces Privacy Policy

Wednesday, December 28, 2011    Comments (0)    Permalink  
Google Privacy Policy is Being Enforced Important Information for all Google Adwords Users In an effort to inform and protect a user’s information, Google recently enforced a policy to all websites advertising (Google Adwords ) with them. If you are running a Google PPC (Pay per Click) campaign you must make sure that all pages on the target website collecting personal and financial information via a form have a privacy policy published. Not sure what paid search marketing is about? Read more about PPC advertising here Google provides a detailed description ...  

23 Questions to ask about quality content

Tuesday, December 27, 2011    Comments (0)    Permalink  
Do you have quality content? The Search Engines ranking algorithms are updated very frequently (Googled modified its way to calculate SERPs more than 500 times in 2011) and c reating good, trustworthy and unique content becomes even more important in 2012.  Quality content is content produced for the visitors of your website not the Search Engines. Content must be relevant and provide a value to visitors of your site.  Generating quality content is not always easy and needs research and writing skills. Content is not limited to text and correctly optimized pictures an...  


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