EworksWSI Cyprus Digital Marketing Blog

Mere weeks into the new year and Google has gifted all of us with a fairly significant update to featured snippets. And if you've followed our recent advice to add ‘keep a very close eye on Google’ to your list of New Year’s resolutions, then you might already know all about it. (And if not, no panic - we got you covered). In under a week, the update has been impactful and, naturally, a hot topic among marketers and business owners everywhere. I’ll discuss some background info behind this update, what it’s affected so far, and what you should watch out for as you continue t...  Read Full Article

Here we are: two weeks into a shiny new decade and - if history proves correct - some of you are already struggling with those infamous New Year’s resolutions. According to research on this, only 8% of those who make a list of resolutions succeed. (Yikes!) But no judgement here. We’re all guilty. Sometimes life happens and old habits are tough to break. The thing that struck me recently is the kind of resolutions most people talk about. We’ve all heard the usual M.O. when it comes to resolutions: “This year, I will save more money…exercise more...quit smoking...l...  Read Full Article

Lately you might have heard or read a lot of marketing chatter about some dude named Bert. And while I would love to regale you with a tale about a quirky, yet lovable gentleman from the South, I can’t. This particular Bert is actually Google’s BERT - their recently released search algorithm that appears to have some businesses nervous about their SEO strategies...arguably with good reason. Why? Well, the kicker with this algorithm update is that you can’t really optimize for it. (Pausing now for collective gasp). So if your business is currently executing a content marketi...  Read Full Article

It’s been a busy few months in the world of Google+! Launched in 2010, Google+ was the latest attempt of creating a social media platform similar to Facebook. Just this past October, Google announced that they would be shutting down Google+ in August 2019 for consumers as a result of lack of broader adoption and critical security issues they uncovered.    Then in December, Google announced that they would be expediting the Google+ shut down, bumping it up to March 2019, because the security issues (which Google thought they had patched up) we...  Read Full Article

Google says it will "continue to make tweaks" Google is switching up how it displays ads on desktop searches, removing them from the right-hand side of results and putting them only at the top and bottom of the page. The change was first reported by The SEM Post with Google later confirming the move. Usually Google's ads are shown all over the page — a mixture of top, bottom, and right-hand positions, based on the specific query — but this change leaves the sidebar free for Google's Product Listing Ads. Google says the change is global But while the right-hand side ad...  Read Full Article

  Last year, we took a page out of Rand Fishkin's book and crafted a set of digital marketing predictions for 2015. Well, it's that time of the year again and, like Rand, we're going to grade our previous predictions before we go Nostradamus on the future.     Here's the grading scale we decided on in last year's post: Oracle (+2) - when we're so right it's like we channeled that nice lady from The Matrix Oracle In-Training (+1) - we didn't quite see the whole picture, but hey, we still saw the future Clear As Mud (0) - we weren't right, but we weren't wr...  Read Full Article

  SEO is defined as the process of driving traffic from the ‘organic’, and ‘paid’ sources to achieve better rankings on search engine result pages (SERPs). In 2016, SEO will be more important than ever. It helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. SEO provides better ROI than most other forms of online marketing such as PPC advertising, social media marketing, or email marketing.SEO results come over a period but then they'll stay with a minimum of maintenance.  But as markets are const...  Read Full Article

The end of the world is set for April 21, 2015. Hmm, wait a second, that's not the end of the world - it's the day Google will release their much ballyhooed mobile algorithm update. Considering the way people are reacting to the search giant's news, however, it would seem that the apocalypse is upon us. While I don’t think the end of days is nigh, here’s what business owners and marketers should know. What Makes This Update So Different? There are a few outliers contributing to the pandemonium (honestly, no pun intended, but now that I realize, it’s hard not to chuckle). Th...  Read Full Article

A good landing page for your PPC ads should follow the below guide lines: Avoid distraction      - minimize navigational elements      - no additional forms      - no display ads      - no links except the Call to Action Minor details matter      - color of submit button in red      - button name: use 'Subscribe', 'Get my report', etc instead of submit      - pictures should be simple, background blurred etc to avoid distraction ...  Read Full Article

What is DNS The Domain Name System (DNS) is a hierarchical distributed naming system for computers, services, or any resource connected to the Internet or a private network. It translates easily memorized domain names to the numerical IP addresses needed to locate computer services and devices worldwide. The DNS protocol is serving as the Internet's phone book: every time you visit a website, your computer performs a DNS lookup. Complex pages often require multiple DNS lookups before they start loading, so your computer may be performing hundreds of lookups a day.(More info on DNS in th...  Read Full Article

WSI's Dan Monaghan presentation at Google 18 July 2014   This event, co-promoted by Google and recorded at their offices, features WSI’s co-founder Dan Monaghan speaking about digital strategy and marketing. WSI conducts Digital Summits in cities and countries around the world, educating businesses on how to leverage the power of digital marketing to grow their businesses. A WSI Digital Summit is a full day event featuring subject matter experts like Mr. Monaghan and others within the WS...  Read Full Article

Find out the  best time to post on Social Media and get the best engagement from your community. When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social Network itself:   Facebook Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00 Worst time: on week-ends and between 22h:00 - 04h:00  Twitter: Best time: Weekends 13h:00 - 15h:00 Worst time: 20h:00 - 08h:00 Google+ Best time: 09h:00 - 11h:00 Worst time: 18h:00 - 07h:00   LinkedIn Best time: 07h:00 - 08h:30 an...  Read Full Article

Techniques to Drive More Traffic to Your Video Content Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information. So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...  Read Full Article

Can Mobile SEO Help my Non-Mobile or Local Business? Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend. We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will benefit our local, non-mobile businesses.  Is mobile important to your locan...  Read Full Article

7  Powerful  Steps  To  Leverage  Linkedin  in  2014          Over  the  past  few  years,  Linkedin  has  really  separated  itself   from  other  Social  Media  Networks  such  as  Twitter  and   Facebook.    Its  current  user  base  exceeds  259  Million  and   with  over  2.1  Million  interest  groups  within  Li...  Read Full Article

Most used Google search terms in 2013 in Cyprus Top 10 Web Search in Cyprus in 2013   These are relative numbers, do you think they really translate any trends? How do internet users in Cyprus use the Google Search Engine? If we have a closer look on Search behaviors is seems that a significant number of users in Cyprus do not use Google primarily to search for products, documents or information, but the Google Search Engine (often as default home page) is replacing the address bar, meaning that instead of entering the full URL into the address bar on top of their browsers, us...  Read Full Article

The Google algorithm is one of the best kept secrets and Google changes the formula often (up to 500 times/year). By analyzing different Google sources we can deduct the most important factors that will determine the position of your site on a Google SERP. Here's a (nearly) complete listing of the most important parameters. Google has confirmed that they use approx 200 ranking signals in their algorithm. However, Goolge has never publicly listed them all. While this infographic is not the official list of ranking factors, it aggregates though the best information we have today a...  Read Full Article

Your site on the Chinese Search Engine BAIDU   What is Baidu?   Baidu is a search engine mostly used in China where is represents more than 75% market share. Baidu is also a widely used search engine among Chinese and/or Mandarin speaking communities in many parts of the world including Singapore, Taiwan and Hong Kong.     Why should my site be submitted to Baidu? Chinese speaking people are the most intensive internet users globally. Baidu represents more than 75% of the Chinese search engine market while Google remains at approx  15%.   Microsoft ha...  Read Full Article

Demystifying Search Engine Optimization As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers how WSI can help you Demystifying Search Engine Optimization. Search Engine Optimization – or SEO – may have taken a back seat to the new Social Media Marketing techniques for attracting new customers; but the truth remains that a well executed Search Marketing campaign will still drive targeted traffic to your websitein Cyprus.  In this video we’ll look at best practice SEO techniques which work in harmony with th...  Read Full Article

 Cutting through the eCommerce jargon Internet ecommerce is like everything else - a bit daunting if you don't know the terminology. So here's our guide to some of the terms you're likely to come across when creating your eshop. Ecommerce jargon - a short dictionnary Payment gateways Acquirer / Acquiring bank: this bank provides you with a Merchant Account specially for e-commerce payments. Not all banks are acquiring banks, so you may have a business account with one bank, and a Merchant Account with another. Some patyment gateways ...  Read Full Article

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. Even though this guide's title contains the words "search engi...  Read Full Article

Internet marketing trends 2013 The year 2012 was very eventful in internet marketing. Several trends emerged that will influence the progress of internet marketing during 2013. Based on the trends from the previous year and the developments until today we can identify some trends that are confirmed for the year 2013 concerning internet marketing. Internet marketing is developing extremely fast In the beginning of the previous year Google announced that they plan to roll out more than 500 algorithms and data based updates in 2012. World’s biggest search engine kept its word and la...  Read Full Article

SEO: Linkbuilding is replaced by Linkearning Is Link Building really dead? Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on) To answer the numerous queries regarding the new SEO procedures we would like to clarify as to what works and what doesn’t. Particularly regarding link building. So let me give you the facts. This information is coming directly from Google who answered some burning questions we all wanted to know on a Google Hangout about 2 weeks ago, and summaries are...  Read Full Article

Setting up and running an e-Commerce site is hard enough, but getting traffic to it and making sales is even more complicated. We would like to share below some Search Engine Optimization tips to assist you maximize search engine generated traffic to your online store. Optimize your meta tags Label each of your pages with a unique title and description – search engines love it. You can find the meta tags in the <head> section of your HTML code. Most e-Commerce software generate automatically meta tag, and some (such as WSI efusion) allow you to customize each page. The ti...  Read Full Article

“We have a great product, but how do we get people to buy it?” Thousands of new businesses are started every month with entrepreneurs turning their understanding of a consumer or business problem into a new product or service solution.  But there’s more to starting a business or launching a new product than a great idea and a market in need of a solution. Many new businesses score well with the solution they’ve created including the logistics of suppliers, manufacturing, and distribution to bring that product or service to market. However, one of the greatest challenges of starti...  Read Full Article