EworksWSI Cyprus Digital Marketing Blog

It’s easy to understand why website owners get confused about how to improve the results from their digital marketing efforts by fully leveraging assets such as their website. The process of increasing your online visibility is referred to as search engine optimization, or SEO for short. In the past, SEO meant focusing on where you ranked for certain keywords. However, these days it’s about building your overall digital audience whether that be on your website, email marketing list or social media networks. An easier way to understand it is to think of SEO as the process of build...  Read Full Article

Google says it will "continue to make tweaks" Google is switching up how it displays ads on desktop searches, removing them from the right-hand side of results and putting them only at the top and bottom of the page. The change was first reported by The SEM Post with Google later confirming the move. Usually Google's ads are shown all over the page — a mixture of top, bottom, and right-hand positions, based on the specific query — but this change leaves the sidebar free for Google's Product Listing Ads. Google says the change is global But while the right-hand side ad...  Read Full Article

When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website itself.   The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy. Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements  within a given budget. At WSI we'll th...  Read Full Article

2014 will again transform the digital marketing landscape in Cyprus in terms of: Content Marketing Simplicity will matter even more in 2014 329 Mio Users read blogs each month Storytelling will become paramount 9 out of 10 organizations will use Content Marketing The importance of Link Building will decrease 27 Mio pieces of Content are shared every day Advertizing More  Data Management Platforms (DMP) Location based Marketing Increased importance of Social ROI New Google Ad formats expected Big Data  From 2014 to 2020 Big Data is...  Read Full Article