EworksWSI Cyprus Digital Marketing Blog

Shopping cart abandonment We call Shopping cart abandonment the situation when online shoppers add items to their online shopping cart, but leave before completing the purchase. Why are shoppers leaving the shopping cart? Shopping cart abandonment rates vary on different sites, but many of the top reasons people leave the shopping cart are the same across ecommerce sites. Here are some of the major reasons why potential buyers abandon their cart:     A significant portion of site visitors who add something to the cart never complete the transaction. Lots visitors of your site...  Read Full Article

Most important Digital Marketing techniques 2014 Our video summarizes all you need to know to about digital marketing in 2014. WSI's digital marketing trend analysis 2014 proved to be right: In this video we are not talking about website development; every business today has a website (don't you?) but about the important issues of how to make it work and use digital marketing to help your business: Baltej from WSI M3 in cooperation with Chicago & Beyond discusses the following subjetcs:  The importance of responsive websites Why use website analy...  Read Full Article

When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website itself.   The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy. Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements  within a given budget. At WSI we'll th...  Read Full Article

“We have a great product, but how do we get people to buy it?” Thousands of new businesses are started every month with entrepreneurs turning their understanding of a consumer or business problem into a new product or service solution.  But there’s more to starting a business or launching a new product than a great idea and a market in need of a solution. Many new businesses score well with the solution they’ve created including the logistics of suppliers, manufacturing, and distribution to bring that product or service to market. However, one of the greatest challenges of starti...  Read Full Article