It’s easy to understand why website owners get confused about how to improve the results from their digital marketing efforts by fully leveraging assets
such as their website.
The process of increasing your online visibility is referred to as search engine optimization, or SEO for short.
In the past, SEO meant focusing on where you ranked for certain keywords. However, these days it’s about building your overall digital audience whether
that be on your website, email marketing list or social media networks.
An easier way to understand it is to think of SEO as the process of build...
The end of the world is set for April 21, 2015. Hmm, wait a second, that's not the end of the world - it's the day Google will release their much ballyhooed
mobile algorithm update. Considering the way people are reacting to the search giant's news, however, it would seem that the apocalypse is upon us.
While I don’t think the end of days is nigh, here’s what business owners and marketers should know.
What Makes This Update So Different?
There are a few outliers contributing to the pandemonium
(honestly, no pun intended, but now that I realize, it’s hard not to chuckle). Th...
A good landing page for your PPC ads should follow the below guide lines:
- minimize navigational elements
- no additional forms
- no display ads
- no links except the Call to Action Minor details matter
- color of submit button in red
- button name: use 'Subscribe', 'Get my report', etc instead of submit
- pictures should be simple, background blurred etc to avoid distraction
Page loading speed plays a very important role in search engine ranking. Apart from search engines, visitors are also looking for instant information to better choose products or services. They want to see what your website is all about within a very short period of time. Generally a visitor decides in less than 10secs if your website is relevant.
A slow-loading site can be frustrating. Would-be visitors won't stand long delays. To make your site more accessible, EworksWSI is using, amongst others, Google's Page Speed family of tools during the web development process to optimize webpa...