You are looking at your Competitors
Have you ever taken a look at your competitor's success and wondered, "How are they doing it!?" As frustrating as it might be, competition is a good thing
for all of us. And in today's age of information, nothing is sacred, which means the answers you're looking for are hiding in plain sight.
If you're prepared to do a little research, and sift and interpret some data, there's a competitive edge out there waiting for you to find it. And
we may even have a covert mission for you, should you choose to accept it!
1. Pay No Attention to that...
A huge part of measuring your brand's digital. marketing success is understanding your customers' online behavior! These days the average customer experience
takes them far beyond your company website. Let's call. this the digital ecosystem. This ecosystem is so vast that in order to develop a measurement
framework for your entire digital ecosystem, we suggest that you first establish your 3 Ps.
Properties controlled by you: Your Website
Properties partially controlled b you: Your Social Media Profiles
Properties controlled by others: Consumer review sites
SOCIAL RELATIONSHIP MANAGEMENT: SHOW CUSTOMERS HOW MUCH YOU <3 THEM
Now that you created a Facebook business page, a Twitter profile, your Google+ page and your presence on LinkedIn with a LinkedIn company page, you
thought that all this would be sufficient to kick off your social media strategy. But you are solely mistaken, friend.
A great social media strategy doesn't end at #hashtags and half-hearted status updates.
You and your team should be putting in a significant effort to manage your social presence as a cohesive unit. Soc...
5 Mobile Trends to Watch
Change is constant in the digital marketing world. Whether you work in the industry or are just trying to do better marketing for your
business or company, staying updated with the digital space is a big task.
There's no doubt that the world is in love with smartphones and tablets; and the trend is easy to understand: We live in a world where we need the
Internet at our fingertips, and smartphones and tablets are now capable of delivering a consistent (and more efficient) digital experience than cumbersome
laptops and desktops.
What does this mean...
Find out the best time to post on Social Media and get the best engagement from your community.
When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social
Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00
Worst time: on week-ends and between 22h:00 - 04h:00
Best time: Weekends 13h:00 - 15h:00
Worst time: 20h:00 - 08h:00
Best time: 09h:00 - 11h:00
Worst time: 18h:00 - 07h:00
Best time: 07h:00 - 08h:30 an...
Social media is becoming an integral part of the sales process. Find out how you can become a master social seller! The business landscape is
changing almost as quickly as the digital scene and it's absolutely
vital that you keep up with the latest trends.
Traditional Selling vs Social Selling from WSI World on Vimeo.
How to unleash the power of social selling in your company.
Buyers today are digitally driven, socially empowered, and making
purchase decisions based on what they learn and hear through their
social media networks. Savvy sales professionals have pi...
LinkedIn can be a powerful lead gen tool for B2B marketers. Some of the key points from the graphic are:
The vast majority (86%) of lead conversions on LinkedIn originate from discussion posts.
1/3 of these posts end with question marks, you could use the 'LindekIn Answers' as a valuable tactic for lead generation by answering questions and
appear as the expert!
The average length of the posts that convert is 248 characters, so be concise and professional.
LinkedIn leads the way with 80% of all B2B social media conversions.
Here’s the full infographic:
Is your PPC campaign...a leaky bucket?
What are we talking about? Let us explain. Picture yourself somewhere remote where you do not have access to running water. To retrieve water for cooking,
bathing or drinking, you need to take your bucket on a five minute walk and fill it up at a well. Now this is a five minute walk each way, so it's a fair
amount of work for just one bucket of water. If you manage to fill the bucket to the brim and walk very carefully without spilling any, you won't have
to make another trip. However, if you're careless on the walk or worse, only have a bucket with s...
The Google algorithm is one of the best kept secrets and Google changes the formula often (up to 500 times/year). By analyzing different Google sources
we can deduct the most important factors that will determine the position of your site on a Google SERP.
Here's a (nearly) complete listing of the most important parameters.
Google has confirmed that they use approx 200 ranking signals in their algorithm. However, Goolge has never publicly listed them all. While this infographic
is not the official list of ranking factors, it aggregates though the best information we have today a...
First Google Toolbar PageRank Update Of 2011
has updated the PageRank values within the Google
Toolbar. This is the first toolbar PageRank update of 2011, and the first since August 2010. There have been continuously minor
updates during 2010.
At the same time Toolbar PageRank is out of date and does not have a direct impact on a site’s ranking.
But the Toolbar PageRank is often an indicator of how Google values a website.
Some time in 2011 Google's PageRank patent will become non-exclusive and then in 2017 the patent will expire completely.
The PageRank algorithm Googl...