EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


The Secret Steps to Gaining an Edge on Your Competitors

Thursday, January 28, 2016    Comments (0)    Permalink  
  You are looking at your Competitors Have you ever taken a look at your competitor's success and wondered, "How are they doing it!?" As frustrating as it might be, competition is a good thing for all of us. And in today's age of information, nothing is sacred, which means the answers you're looking for are hiding in plain sight. If you're prepared to do a little research, and sift and interpret some data, there's a competitive edge out there waiting for you to find it. And we may even have a covert mission for you, should you choose to accept it! 1. Pay No Attention to that...  

The 3 Ps of tracking your digital Ecosystem

Friday, October 23, 2015    Comments (0)    Permalink  
A huge part of measuring your brand's digital. marketing success is understanding your customers' online behavior! These days the average customer experience takes them far beyond your company website. Let's call. this the digital ecosystem. This ecosystem is so vast that in order to develop a measurement framework for your entire digital ecosystem, we suggest that you first establish your 3 Ps. 1. PROPERTIES: Properties controlled by you: Your Website Properties partially controlled b you: Your Social Media Profiles Properties controlled by others: Consumer review sites 2...  

Social Relationship Management: SHOW CUSTOMERS HOW MUCH YOU <3 THEM

Tuesday, September 23, 2014    Comments (0)    Permalink  
SOCIAL RELATIONSHIP MANAGEMENT: SHOW CUSTOMERS HOW MUCH YOU <3 THEM Now that you created a Facebook business page, a Twitter profile, your Google+ page and your presence on LinkedIn with a LinkedIn company page, you thought that all this would be sufficient to kick off your social media strategy. But you are solely mistaken, friend. A great social media strategy doesn't end at #hashtags and half-hearted status updates.  You and your team should be putting in a significant effort to manage your social presence as a cohesive unit. Soc...  

The World Is full of Smartphones ‘N Tablets

Saturday, August 23, 2014    Comments (0)    Permalink  
5 Mobile Trends to Watch Change is constant in the digital marketing world. Whether you work in the industry or are just trying to do better marketing for your business or company, staying updated with the digital space is a big task. There's no doubt that the world is in love with smartphones and tablets; and the trend is easy to understand: We live in a world where we need the Internet at our fingertips, and smartphones and tablets are now capable of delivering a consistent (and more efficient) digital experience than cumbersome laptops and desktops. What does this mean...  

What's the Best time to post on Social Media?

Monday, August 11, 2014    Comments (0)    Permalink  
Find out the  best time to post on Social Media and get the best engagement from your community. When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social Network itself:   Facebook Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00 Worst time: on week-ends and between 22h:00 - 04h:00  Twitter: Best time: Weekends 13h:00 - 15h:00 Worst time: 20h:00 - 08h:00 Google+ Best time: 09h:00 - 11h:00 Worst time: 18h:00 - 07h:00   LinkedIn Best time: 07h:00 - 0...  

Build a Social Selling Routine

Wednesday, April 23, 2014    Comments (0)    Permalink  
Social Selling Social media is becoming an integral part of the sales process. Find out how you can become a master social seller! The business landscape is changing almost as quickly as the digital scene and it's absolutely vital that you keep up with the latest trends. Traditional Selling vs Social Selling from WSI World on Vimeo. How to unleash the power of social selling in your company. Buyers today are digitally driven, socially empowered, and making purchase decisions based on what they learn and hear through their social media networks. Savvy sales professionals have pi...  

Use LinkedIn for B2B lead generation

Monday, March 24, 2014    Comments (0)    Permalink  
LinkedIn can be a powerful lead gen tool for B2B marketers. Some of the key points from the graphic are: The vast majority (86%) of lead conversions on LinkedIn originate from discussion posts. 1/3 of these posts end with question marks, you could use the 'LindekIn Answers' as a valuable tactic for lead generation by answering questions and appear as the expert! The average length of the posts that convert is 248 characters, so be concise and professional. LinkedIn leads the way with 80% of all B2B social media conversions. Here’s the full infographic:   Base...  

Discover the 5 Hidden Powers of PPC

Wednesday, February 26, 2014    Comments (0)    Permalink  
Is your PPC campaign...a leaky bucket? What are we talking about? Let us explain. Picture yourself somewhere remote where you do not have access to running water. To retrieve water for cooking, bathing or drinking, you need to take your bucket on a five minute walk and fill it up at a well. Now this is a five minute walk each way, so it's a fair amount of work for just one bucket of water. If you manage to fill the bucket to the brim and walk very carefully without spilling any, you won't have to make another trip. However, if you're careless on the walk or worse, only have a bucket with s...  

How does Google calculate the position of your site?

Monday, December 02, 2013    Comments (0)    Permalink  
The Google algorithm is one of the best kept secrets and Google changes the formula often (up to 500 times/year). By analyzing different Google sources we can deduct the most important factors that will determine the position of your site on a Google SERP. Here's a (nearly) complete listing of the most important parameters. Google has confirmed that they use approx 200 ranking signals in their algorithm. However, Goolge has never publicly listed them all. While this infographic is not the official list of ranking factors, it aggregates though the best information we have today a...  

Google updated its PageRank in January 2011

Monday, January 24, 2011    Comments (0)    Permalink  
First Google Toolbar PageRank Update Of 2011 Google has updated the PageRank values within the Google Toolbar. This is the first toolbar PageRank update of 2011, and the first since August 2010. There have been continuously minor updates during 2010. At the same time Toolbar PageRank is out of date and does not have a direct impact on a site’s ranking. But the Toolbar PageRank is often an indicator of how Google values a website. Some time in 2011 Google's PageRank patent will become non-exclusive and then in 2017 the patent will expire completely. The PageRank algorithm Googl...  


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