“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”
– Mark Twain
Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost
every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your
online properties can give you as a marketer a clear advantage over your competitors.
The question though is how many marketers and business owners use their analyt...
There are huge differences from country to country in Europe in mobile data (LTE) that a monthly 30€ contract delivers. Rare are mobile providers that
provide real unlimited mobile data usage. It is mostly the Nordic countries that offer unlimited mobile data for a 30€ monthly contract.
The German magazine Der Spiegel in cooperation with Statista published the below mobile data comparison volume by EU country.
Graphic 1: Mobile Internet tariffs per EU country - How much mobile data can you get for a 30€ contract?
In 6 countries a mobile data contract of a maximum of 30€ will let you ...
If you have kids, or remember being a kid (I’m a very sad panda for whoever doesn’t), you’re well aware of the power of fads. You know, the latest and
greatest gadget, toy or game your son or daughter (or, ah, you) absolutely must have, mainly because they really want it, but also because Billy from down the street already has it? Yeah, those
Many moons ago, the school yards were filled with marbles; then it was pogs, followed quickly by Pokémon cards and, of couse, devil sticks. I remember
having these things separately but also all at once, though the reality is each one...
Remember how you used to feel the moment you realized you lost your wallet? Yeah, us too. We also remember the point in time where, all of a sudden, our
wallets were secondary. No wallet, no problem...as long as we've still got our smartphones!
Think about it, though. Assuming your wallet doesn't contain thousands of dollars in cash, you'll usually have a bunch of plastic that, while extremely
annoying to get replaced, can be replaced. Not only is a smartphone much more expensive than (most) wallets, it also generally contains things
that can't be recovered, like photos and file...
While the first mobile phones provided consumers with one basic function, to make telephone calls wirelessly, today’s mobile devices do much more
than simply allow you to talk with someone else. They have become our web browser video cameras, social media device, navigation guide, gaming platform,
appointment calendar, alarm clock, flashlight, etc… Depending on which apps you’ve downloaded, there’s a good chance your mobile device does
much more, but suffice to say the days of “just making phone calls” are a thing of the past.
As a businesses seek to capture...
The eCommerce game.
In business, you need to be flexible and adapt when necessary; don't be content with what you've built, but instead be passionate about improving upon
it at all costs.
With these wise words in mind, we created an infographic to outline the opportunity businesses have to take advantage of eCommerce and all the ways it's
changing the shopping game: As consumers, we've all felt it over the the last few years: Shopping has changed. Whether it's getting grocery
delivered to your door or happily avoiding malls over the holiday season, eCommerce has evolved...
The end of the world is set for April 21, 2015. Hmm, wait a second, that's not the end of the world - it's the day Google will release their much ballyhooed
mobile algorithm update. Considering the way people are reacting to the search giant's news, however, it would seem that the apocalypse is upon us.
While I don’t think the end of days is nigh, here’s what business owners and marketers should know.
What Makes This Update So Different?
There are a few outliers contributing to the pandemonium
(honestly, no pun intended, but now that I realize, it’s hard not to chuckle). Th...
One of the best ways to get ahead of your competitors is to take your marketing efforts above and beyond theirs. Because of the constant and rapid changes
of the digital marketing space, the opportunities to do this are plentiful - they just require time, effort and a little bit of risk.
The first step to getting ahead of your competitors is understanding and even predicting the conditions of not only your own industry, but the digital
marketing industry as well. Once you can make an educated guess as to what the future looks like, you can start to build toward that future. Even...
5 Mobile Trends to Watch
Change is constant in the digital marketing world. Whether you work in the industry or are just trying to do better marketing for your
business or company, staying updated with the digital space is a big task.
There's no doubt that the world is in love with smartphones and tablets; and the trend is easy to understand: We live in a world where we need the
Internet at our fingertips, and smartphones and tablets are now capable of delivering a consistent (and more efficient) digital experience than cumbersome
laptops and desktops.
What does this mean...
Can Mobile SEO Help my Non-Mobile or Local Business?
Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain
geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend.
We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will
benefit our local, non-mobile businesses.
Is mobile important to your locan...
Shopping is done online and through mobile devices
56% of people in the U.S. own a smartphone and 35% own a tablet
30% of the digitally savvy people own both a tablet & smartphone
2 out of 5 digitally savvy people in the U.S. have a store app
55% use a shopping app once a week or more often
4 out of 10 males have a store app and 4.5 out of 10 women have a store app
44% of 18-34 year olds, 46% of 35-54 year olds, and 34% of 55+ year olds have a store app
25% of the store app owners use it for coupons as to 24% use it for big box stores
The top reaso...
2014 will again transform the digital marketing landscape in Cyprus in terms of:
Simplicity will matter even more in 2014
329 Mio Users read blogs each month
Storytelling will become paramount
9 out of 10 organizations will use Content Marketing
The importance of Link Building will decrease
27 Mio pieces of Content are shared every day
More Data Management Platforms (DMP)
Location based Marketing
Increased importance of Social ROI
New Google Ad formats expected
From 2014 to 2020 Big Data is...
Are you ready to build your mobile site?
Here are 10 best practices:
1. Keep it quick
2. Simplify navigation
3. Be thumb-friendly
4. Design for visibility
5. Make it accessible
6. Make it easy to convert
7. Make it local
8. Make it seamless
9. Use mobile site redirects
10. Listen, learn and improve
Just because a website can be viewed on a smartphone does not mean it is mobile-friendly.
See below how a customized site will enhance your mobile customers’ experience.
Not Mobile friendly
Start an Effective Mobile Marketing Campaign
While a SMS Mobil Marketing program is similar to an email campaign there are also many differences. Most companies choose to work with an experienced digital marketing company such as Eworks WSI who package the expertise and creativity, along with an easy-to use tool where you can create, send and analyze the results of your campaign.
An Effective Mobile Marketing Campaign Starts With:
• Permission Based Marketing
• How to Build Your Mobile Marketing Customer Base