“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”
– Mark Twain
Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost
every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your
online properties can give you as a marketer a clear advantage over your competitors.
The question though is how many marketers and business owners use their analyt...
All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed
to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge
arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your
digital advertising spend is not bringing you the results you want, it may be time to take a good, hard look at your current s...
The digital advertising landscape in Cyprus was once limited mostly to pay-per-click (PPC) ads on Google and some Facebook campaigns. Today, savvy marketers
have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that
you should know about when planning your marketing and advertising.
Paid Search Advertising (Pay-Per-Click)
Paid Search Advertising, or pay-per-click, is one of the oldest digital advertising methods, but it remains a reliable method of reaching a large number of prospects at a consist...
A good landing page for your PPC ads should follow the below guide lines:
- minimize navigational elements
- no additional forms
- no display ads
- no links except the Call to Action Minor details matter
- color of submit button in red
- button name: use 'Subscribe', 'Get my report', etc instead of submit
- pictures should be simple, background blurred etc to avoid distraction
Important Information for all Google Adwords Users
In an effort to inform and protect a user’s information, Google recently enforced a policy to all websites advertising (Google Adwords
) with them.
If you are running a Google PPC (Pay per Click) campaign you must make sure that all pages on the target website collecting personal and financial information
Not sure what paid search marketing is about?
Read more about PPC advertising here
Google provides a detailed description ...
How to improve PPC effectiveness: Which tactics are most commonly used?
There are many areas that can be optimized to improve the effectiveness of your PPC campaigns. Some are more easy to set up than others, some give better
We analyse in this articles the PPC tactics that require the least effort but bring the best improvements for your PPC campaigns.
It seems logical that the more effective PPC tactics are also the most commonly used ones, as indicated by the sphere size. The one exception is the creation of highly targeted ad groups. Creating these ad groups can have...
Facebook Marketplace Ads changes
Facebook announces the following changes in their efforts to make ads more appealing for user and more successful for advertisers:
Up to four ads may now show in the right-hand column alongside Facebook content.
All new ads will now require images.
ll existing ads that don't contain images will automatically be paused.
The ability for users to "Like" ads themselves in order to focus on long-term connections such as Page likes and Event ads with inline RSVPs.
Think AdWords is the be-all and end-all of search engine marketing?
If pay-per-click (PPC) advertising makes sense for your business (and it does for most), then you're probably already using Google AdWords. But
chances are you've only dabbled with Yahoo! and Bing advertising. If that's the case, it may be time to take a closer look at your options. The partnership
between Yahoo! and Bing--announced last July--is about to become a reality this fall in the form of a combined pay-per-click platform that will give
small-business advertisers an alternative to Google.