Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting
to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage
of the process. As a result, many are beginning to wonder if pay per click (PPC), the more “traditional” of the digital marketing tactics is still
an effective method for generating qualified leads for businesses.
As a specialist in the 4 pillars of digital marketing – search,...
All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed
to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge
arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your
digital advertising spend is not bringing you the results you want, it may be time to take a good, hard look at your current s...
How to improve PPC effectiveness: Which tactics are most commonly used?
There are many areas that can be optimized to improve the effectiveness of your PPC campaigns. Some are more easy to set up than others, some give better
We analyse in this articles the PPC tactics that require the least effort but bring the best improvements for your PPC campaigns.
It seems logical that the more effective PPC tactics are also the most commonly used ones, as indicated by the sphere size. The one exception is the creation of highly targeted ad groups. Creating these ad groups can have...