“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”
– Mark Twain
Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost
every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your
online properties can give you as a marketer a clear advantage over your competitors.
The question though is how many marketers and business owners use their analyt...
All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed
to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge
arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your
digital advertising spend is not bringing you the results you want, it may be time to take a good, hard look at your current s...
So, if you have been following me on blogs and LinkedIn, it’s likely you’ve learned a little bit about Paid Search Advertising and how it all works. If
not, you can refer to the articles PPC effectiveness: Highly effective PPC tactics are most commonly used and Paid Search: How Does It Work?.
Both articles will give you great insight into the fundamentals of Paid Search.
But when should you actually use paid advertising? As a digital marketing consultant, I get this question a lot, and in order to answer it effectively,
we must run through why using paid search is so impo...
Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions
we get on a regular basis. It’s the classic catch-22; you have a million things to do to support your business and it would be great to solve the ongoing
issue of finding enough people who want to buy your product or service on a regular basis. This blog article will explain the various paid search advertising
tactics that a company can use to start generating leads quicker for their business.
With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task. Content, video and
social media marketing are all worthy digital tactics – but they have one thing in common: they take time to deliver their value to audiences and don't
generate quick sales.
Properly managed digital advertising campaigns, however, are a fast and efficient way to drive new leads and sales to your business. To show you which
digital advertising strategies to use – and when to use them – we created a video on how to Increase ...
Cyprus Tourist Arrivals up 22% for the first 4 months in 2016 in comparison to 2015
The total number of tourist arrivals in Cyprus has increased for the months of January to April 2016 from 391k for the same period in 2016 to 478k in 2016.
This represents an increase of 22% over last year and gives an optimistic outlook for Cyprus Tourism Industry for the entire 2016 season.
Fig. 1 Cyprus Tourist arrivals up 22% in 2016 (January to April)
The raw numbers of Tourist arrivals in Cyprus
(January - April 2015 vs 2016)
The Current US Bing ad cost gives an idea what is to be expected in Cyprusin a few years. It is not so much the absolute CPC (cost per click) that matters
here but the overall trend.
This applies with some restrictions though as advertising is regulated for some professions in Cyprus such as (but not limited to) lawyers, attorneys,
Iti's remarquablethat small businesses such as repair shops, plumbers, accounting firms etc spend significant amounts on PPC, as the ROI on Pay per Click campaigns remains highly profitable:
If your company generates 500€ income for eve...
A good landing page for your PPC ads should follow the below guide lines:
- minimize navigational elements
- no additional forms
- no display ads
- no links except the Call to Action Minor details matter
- color of submit button in red
- button name: use 'Subscribe', 'Get my report', etc instead of submit
- pictures should be simple, background blurred etc to avoid distraction
Is your PPC campaign...a leaky bucket?
What are we talking about? Let us explain. Picture yourself somewhere remote where you do not have access to running water. To retrieve water for cooking,
bathing or drinking, you need to take your bucket on a five minute walk and fill it up at a well. Now this is a five minute walk each way, so it's a fair
amount of work for just one bucket of water. If you manage to fill the bucket to the brim and walk very carefully without spilling any, you won't have
to make another trip. However, if you're careless on the walk or worse, only have a bucket with s...