You know how when you go to the grocery store and randomly see Lays chip display in the dairy section? Or chocolate at the end of the canned vegetable
aisle? These displays are put in these odd spots for a reason: to see what customers will do, and whether they’re more likely to buy these specific
products in this spot vs. their normal, chip and candy aisle spots.
It goes without saying that the stores know exactly how many units of each product are sold and the location from which customers grabbed them. Without
accurate analytics on their products and cust...