EworksWSI Cyprus Digital Marketing Blog

So you have an Online Store – now what? The adage “Build it and they will come” doesn’t work when talking about websites, as we talked in part one and two of our blog series. So you will have to invest at the correct level to drive traffic and for many brands or retailers that translates to maybe 8-15% of revenue – it depends on the market, product, and how established the business is. The trick will be to develop a marketing blueprint that builds your organic traffic, forms your loyal customer base while also funding new customer acquisition through paid adverti...  Read Full Article

Due to overwhelming demand, our digital marketing educational webinar series, Ahead of the Curve, has been extended until the end of May. This past Wednesday, we hosted our 7th webinar and covered the topic of search engine optimization (SEO), and specifically How to Optimize Your Digital Presence During COVID-19. During this session, WSI Digital Marketing Consultant, Mark Jaimeson, based out of Ottawa, Canada, shared his seven SEO recommendations and strategies for thriving in this new "normal". We’ve included a quick recap of Mark's seven tips below, along with the f...  Read Full Article

Lately you might have heard or read a lot of marketing chatter about some dude named Bert. And while I would love to regale you with a tale about a quirky, yet lovable gentleman from the South, I can’t. This particular Bert is actually Google’s BERT - their recently released search algorithm that appears to have some businesses nervous about their SEO strategies...arguably with good reason. Why? Well, the kicker with this algorithm update is that you can’t really optimize for it. (Pausing now for collective gasp). So if your business is currently executing a content marketi...  Read Full Article

Create and Update Your Local Listings Local optimization is important even if you are not a local business located in the area. And Yes, maintaining local business listings require some resources. Time and exact information. Many businesses in Cyprus miss out by trivializing their listings and not paying attention to the basics. You have to get your listings right… and you have to select the right listings. Some of the international popular business listings are nit (yet) available in Cyprus, but we have local ones! Don't expect that local listings auto-update, they...  Read Full Article

Editor's Note: This post was originally published on June 29, 2018, and was updated on October 24, 2019. In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it. So when I see something like this, from one of the brig...  Read Full Article

Google receives over 63,000 searches per second. Every day. Despite the amount of information available online, users typically linger at the top of the first page. So, how do you earn your place in these results? While creating online content, you’ve probably come across the term “search engine optimization” once or twice. Search engine optimization, or SEO, involves the process of optimizing your digital content to achieve a high ranking on search engine results pages (SERPs). In short, marketers can optimize their content using well-placed keywords, which appeal to search en...  Read Full Article

In recent years, voice search has been dominating progressively the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with th...  Read Full Article

Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. To help you get a better idea of some of the most commonly confused SEO concepts, we have put together a mini-glossary of the widely used jargon. Keep reading to find out more about ranking, algorithms, SERPs and other concepts. ...  Read Full Article

  Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries. In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...  Read Full Article

Google has released the new Chrome browser version 62, which is estimated to affect 60% of Web browsers. One of the primary focus of this update is a warning related to missing or improperly configured security certificates. Users who access any website, which does not have an HTTPS certificate installed, will be notified that the website is considered “Not Secure”. This means that if a website does not have a properly set up or configured security certificate, there can be negative rank and organic traffic consequences as this warning will undoubtedly have an impact on visito...  Read Full Article

Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online. Your potential customers are looking for the fastest path to the information they value. Google, the most powerful search engine on the planet, is working hard to serve the most relevant and personalized results to their users in the quickest way possible. Also, with the growth in the number...  Read Full Article

Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. Anything specific about SEO in Cyprus? To help you get a better idea of some of the most commonly confused SEO concepts, we have put together a mini-glossary of the widely used jargon. Keep reading to find out more about ranking, algorithms, SERPs and ...  Read Full Article

  If you’re an entrepreneur in Cyprus who’s just starting out, a “hands-on” SMB owner, or a marketer with a relatively small budget, the chances are that you want to make every marketing € count. Fortunately for you, there are some great digital marketing tools to help in executing your marketing strategy and getting the best possible results from your budget. Harnessed effectively, these tools will help you manage different digital activities, hone, automate, and maximize your business’ performance. Below I have listed out a diverse mix of tools that cover a variety of dig...  Read Full Article

In today’s fast paced digital world, discovering and implementing the latest SEO tactic or social media trend sometimes seems all-consuming. If there’s time leftover, there are still blogs to write and ad campaigns to run. For marketers and marketing teams, the list of things to do is truly endless. In my experience with current marketing strategies, there’s a tendency to worry too much about day-to-day minutia. Marketing is about making your products and services attractive and helpful to customers, and if your products and services do have built-in value, this is easy! I believe ...  Read Full Article

  It doesn’t matter if it’s a family meal; a trip to your local shopping mall or a long awaited vacation, planning ahead is always a good idea. And planning your search engine optimization strategy is not different. But things change fast on the World Wide Web. Internet giants like Google and Facebook have a habit of moving the goalposts just as everyone has settled down to watch the game, which makes it hard to keep up to date with the latest SEO developments. This is why it’s important to recognize and implement both existing and upcoming trends in the f...  Read Full Article

  If you are a business owner in Cyprus struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that are still in the early stages of the sales funnel and are not ready to make their sales decision yet. In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help: 1. Claim your Google+ page While opinions differ on...  Read Full Article

Small businesses in Cyprus far and wide are now realizing the power of local search engine optimization. As a business leader, you may still be wrapping your head around the concept of SEO, and understanding the differences between various SEO strategies may sound complicated. Fortunately, incorporating local SEO practices is not as difficult as it might sound, and through a few targeted tasks, you can make your way up the search engine rankings and draw a whole new set of customers to your location. The Difference Between Local and Organic SEO Understanding the distinction betw...  Read Full Article

Is SEO dead? Not at all! Although the Discussion never seems to go away. But as long as People are searching for products and services on the Internat, SEO will continue living. How does SEO change and evolve from Year to Year? This is a question that every marketing person should ask and have an answer for. In fact, keeping up to date with SEO evolutions are essential to achieve better rankings for your sites. SEO has a future and it looks very different from its past and its present. The debate rages on. Is SEO dead? Should today’s marketers still put time and energy into buildin...  Read Full Article

  Search engines are constantly improving the quality of the results they deliver to users who are looking for answers, products or services. For businesses and consumers, improved search results are a beautiful thing. However, in order for businesses and marketers to generate consistent streams of organic search traffic, they need to stay on top of the continually evolving digital landscape. We understand it can sometimes be a challenge to keep updated on the world of search engines, so for our latest digital marketing video, we outlined the 7 Steps to Certain SEO Success:...  Read Full Article

It’s easy to understand why website owners get confused about how to improve the results from their digital marketing efforts by fully leveraging assets such as their website. The process of increasing your online visibility is referred to as search engine optimization, or SEO for short. In the past, SEO meant focusing on where you ranked for certain keywords. However, these days it’s about building your overall digital audience whether that be on your website, email marketing list or social media networks. An easier way to understand it is to think of SEO as the process of build...  Read Full Article

Running an Ecommerce site is a great opportunity to service your clients 24/7 independently of their location and ,at the same time, keeping fixed charges low. As all internet businesses, you need visitors to be successful online. No visitors, no sales. There are numerous online service providers who all fight for the consumers’ attention. European consumers are used to make their everyday doings online. The question is how to be visible online and reach the potential buyers? Consumer behaviour has changed as the internet is now the main commun...  Read Full Article

Search engine optimization is changing. Constantly. Irrevocably… As a result of ever evolving search algorithms, we essentially have two options: Adapt, or die. Now, I don’t mean a literal death, but a figurative one, such as the death of online traffic, conversions and brand awareness. For years, we did what the search engines told us to and we used methods that were tested and proven to yield results. We built backlinks, we syndicated content in the form of articles, press releases and blog posts on various distribution sites. We increased brand awareness and keyword rankings...  Read Full Article

Most important Digital Marketing techniques 2014 Our video summarizes all you need to know to about digital marketing in 2014. WSI's digital marketing trend analysis 2014 proved to be right: In this video we are not talking about website development; every business today has a website (don't you?) but about the important issues of how to make it work and use digital marketing to help your business: Baltej from WSI M3 in cooperation with Chicago & Beyond discusses the following subjetcs:  The importance of responsive websites Why use website analy...  Read Full Article

Techniques to Drive More Traffic to Your Video Content Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information. So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...  Read Full Article

What is "Adaptive SEO" An approach to organic search strategies that is based on a proven methodology and framework intended to ensure a web presence can withstand or adapt to the changing landscape of search and social.  The Results of Adaptive SEO Adaptive SEO results the long-term discoverability of a brand’s web presence by a prospect, at any point in the buying cycle, in both search and social, regardless of device.  The WSI Adaptive SEO Infographic   Adaptive SEO: Adapting your old SEO strategies to Google Panda, Penguin and Hummingbird. The only way to stay...  Read Full Article