EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


Care About On-SERP SEO

Friday, June 29, 2018    Comments (0)    Permalink  
In 2018 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it. So when I see something like this, from one of the brightest and most influential SEO minds of the last decade, I think, “Hmm, maybe I need to dig into On-SERP SEO a little m...  

10 SEO Must Dos for Every Local Business in Cyprus

Wednesday, November 22, 2017    Comments (0)    Permalink  
Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online. Your potential customers are looking for the fastest path to the information they value. Google, the most powerful search engine on the planet, is working hard to serve the most relevant and personalized results to their users in the quickest way possible. Also, with the growth in the number...  

Let’s Simplify Some Commonly Confused SEO Concepts for You

Wednesday, November 01, 2017    Comments (0)    Permalink  
Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. Anything specific about SEO in Cyprus? To help you get a better idea of some of the most commonly confused SEO concepts, we have put together a mini-glossary of the widely used jargon. Keep reading to find out more about ranking, algorithms, SERPs and ...  

Don't miss local business

Monday, March 28, 2016    Comments (0)    Permalink  
5 Ways Your Local Business can Win on the Internet Local Content for Local Business Our Research showed that you can optimize your content strategy to target local customers! As a small business in Cyprus, the majority of traffic to your (ecommerce) site and your sales at the store most likely come from customers that live around your physical business location. If you think that getting listed in local business directories is all you need to do you might be missing a significant part of local traffic and sales. Localized content marketing matters, read on...   1.  Ra...  

Google AdWords is removing PPC ads from the right-hand side of search results pages (SERPs)

Monday, February 22, 2016    Comments (1)    Permalink  
Google says it will "continue to make tweaks" Google is switching up how it displays ads on desktop searches, removing them from the right-hand side of results and putting them only at the top and bottom of the page. The change was first reported by The SEM Post with Google later confirming the move. Usually Google's ads are shown all over the page — a mixture of top, bottom, and right-hand positions, based on the specific query — but this change leaves the sidebar free for Google's Product Listing Ads. Google says the change is global But while the right-hand side ad...  

WSI AdaptiveSEO - Adapt or Die

Saturday, November 15, 2014    Comments (0)    Permalink  
Search engine optimization is changing. Constantly. Irrevocably… As a result of ever evolving search algorithms, we essentially have two options: Adapt, or die. Now, I don’t mean a literal death, but a figurative one, such as the death of online traffic, conversions and brand awareness. For years, we did what the search engines told us to and we used methods that were tested and proven to yield results. We built backlinks, we syndicated content in the form of articles, press releases and blog posts on various distribution sites. We increased brand awareness and keyword rankings...  

8 Steps to Master Video SEO

Monday, June 30, 2014    Comments (0)    Permalink  
Techniques to Drive More Traffic to Your Video Content Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information. So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...  

How does Google calculate the position of your site?

Monday, December 02, 2013    Comments (0)    Permalink  
The Google algorithm is one of the best kept secrets and Google changes the formula often (up to 500 times/year). By analyzing different Google sources we can deduct the most important factors that will determine the position of your site on a Google SERP. Here's a (nearly) complete listing of the most important parameters. Google has confirmed that they use approx 200 ranking signals in their algorithm. However, Goolge has never publicly listed them all. While this infographic is not the official list of ranking factors, it aggregates though the best information we have today a...  

Get your site indexed on BAIDU

Wednesday, August 21, 2013    Comments (2)    Permalink  
Your site on the Chinese Search Engine BAIDU   What is Baidu?   Baidu is a search engine mostly used in China where is represents more than 75% market share. Baidu is also a widely used search engine among Chinese and/or Mandarin speaking communities in many parts of the world including Singapore, Taiwan and Hong Kong.     Why should my site be submitted to Baidu? Chinese speaking people are the most intensive internet users globally. Baidu represents more than 75% of the Chinese search engine market while Google remains at approx  15%.   Microsoft ha...  

Backlinking is DEAD: Updated SEO procedures at WSI

Wednesday, February 06, 2013    Comments (1)    Permalink  
SEO: Linkbuilding is replaced by Linkearning Is Link Building really dead? Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on) To answer the numerous queries regarding the new SEO procedures we would like to clarify as to what works and what doesn’t. Particularly regarding link building. So let me give you the facts. This information is coming directly from Google who answered some burning questions we all wanted to know on a Google Hangout about 2 weeks ago, and summaries are...  

23 Questions to ask about quality content

Tuesday, December 27, 2011    Comments (0)    Permalink  
Do you have quality content? The Search Engines ranking algorithms are updated very frequently (Googled modified its way to calculate SERPs more than 500 times in 2011) and c reating good, trustworthy and unique content becomes even more important in 2012.  Quality content is content produced for the visitors of your website not the Search Engines. Content must be relevant and provide a value to visitors of your site.  Generating quality content is not always easy and needs research and writing skills. Content is not limited to text and correctly optimized pictures an...  

Search Engine Optimization remains important in 2011

Wednesday, July 06, 2011    Comments (0)    Permalink  
Search Engine Optimization Profesional Search Engine optimization is essential if you want your website to be found on the major Search Engines like Google or Bing. EworksWSI has teamed up with M3Socialmindz, the SEO specialits in the WSI network, and offers outstanding SEO services in Cyprus. SEO case studies View the Eworks WSI slideshow on SEO case studies belowEworks WSI Cyprus SEO Case Studies   View more SEO presentations from EworksWSI Cyprus  

Google pushes High Quality sites in Search

Saturday, February 26, 2011    Comments (0)    Permalink  
Google has implemented a new change in 2011 to its search algorithm and is aiming to reward Web sites that offer original, in-depth content at the same time that it will penalize in their search results those who simply copy content from others. Google published on their blog: "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information...  

Bing gains ground in Search engine usage

Saturday, February 12, 2011    Comments (0)    Permalink  
Google is still dominating the search engine market but Bing is gaining ground.  Looking at the global search engine market in January 2011, Google took home almost 68 % of all online searches but that marked a 2 % point decrease from December 2010. The number of searches run at Bing.com and Bing-powered sites collectively rose by 6 points, giving Microsoft's search engine a 27.4 % cut of the search engine market. 11/02/2011 Report by market researcher Experian Hitwise. Bing.com by itself accounted for 12.8 % of all searches, a 21 % point increase from December 2010. Sear...  

Is your website too slow?

Tuesday, January 04, 2011    Comments (0)    Permalink  
Page loading speed plays a very important role in search engine ranking. Apart from search engines, visitors are also looking for instant information to better choose products or services. They want to see what your website is all about within a very short period of time. Generally a visitor decides in less than 10secs if your website is relevant. A slow-loading site can be frustrating. Would-be visitors won't stand long delays. To make your site more accessible, EworksWSI is using, amongst others, Google's Page Speed family of tools during the web development process to optimize webpa...  

7 Changes to Google Search

Friday, November 12, 2010    Comments (0)    Permalink  
Google has done it again. Just when we were getting comfortable with local search, they flipped everything on its head with the introduction of Place Search. •   Pay-per-click has changed •   Organic search has changed •   Online reviews now more prominent "We're introducing Place Search, a new kind of local search result that organizes the world's information around places. We've clustered search results around specific locations so you can more easily make comparisons and decide where to go". - Google Blog, October 28 7 Changes to Goo...  


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