EworksWSI Cyprus Digital Marketing Blog

Editor's Note: This post was originally published on June 29, 2018, and was updated on October 24, 2019. In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it. So when I see something like this, from one of the brig...  Read Full Article

Google receives over 63,000 searches per second. Every day. Despite the amount of information available online, users typically linger at the top of the first page. So, how do you earn your place in these results? While creating online content, you’ve probably come across the term “search engine optimization” once or twice. Search engine optimization, or SEO, involves the process of optimizing your digital content to achieve a high ranking on search engine results pages (SERPs). In short, marketers can optimize their content using well-placed keywords, which appeal to search en...  Read Full Article

In recent years, voice search has been dominating progressively the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with th...  Read Full Article

Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. To help you get a better idea of some of the most commonly confused SEO concepts, we have put together a mini-glossary of the widely used jargon. Keep reading to find out more about ranking, algorithms, SERPs and other concepts. ...  Read Full Article

Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online. Your potential customers are looking for the fastest path to the information they value. Google, the most powerful search engine on the planet, is working hard to serve the most relevant and personalized results to their users in the quickest way possible. Also, with the growth in the number...  Read Full Article

Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. Anything specific about SEO in Cyprus? To help you get a better idea of some of the most commonly confused SEO concepts, we have put together a mini-glossary of the widely used jargon. Keep reading to find out more about ranking, algorithms, SERPs and ...  Read Full Article

5 Ways Your Local Business can Win on the Internet Local Content for Local Business Our Research showed that you can optimize your content strategy to target local customers! As a small business in Cyprus, the majority of traffic to your (ecommerce) site and your sales at the store most likely come from customers that live around your physical business location. If you think that getting listed in local business directories is all you need to do you might be missing a significant part of local traffic and sales. Localized content marketing matters, read on...   1.  Ra...  Read Full Article

Google says it will "continue to make tweaks" Google is switching up how it displays ads on desktop searches, removing them from the right-hand side of results and putting them only at the top and bottom of the page. The change was first reported by The SEM Post with Google later confirming the move. Usually Google's ads are shown all over the page — a mixture of top, bottom, and right-hand positions, based on the specific query — but this change leaves the sidebar free for Google's Product Listing Ads. Google says the change is global But while the right-hand side ad...  Read Full Article

Search engine optimization is changing. Constantly. Irrevocably… As a result of ever evolving search algorithms, we essentially have two options: Adapt, or die. Now, I don’t mean a literal death, but a figurative one, such as the death of online traffic, conversions and brand awareness. For years, we did what the search engines told us to and we used methods that were tested and proven to yield results. We built backlinks, we syndicated content in the form of articles, press releases and blog posts on various distribution sites. We increased brand awareness and keyword rankings...  Read Full Article

Techniques to Drive More Traffic to Your Video Content Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information. So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...  Read Full Article

The Google algorithm is one of the best kept secrets and Google changes the formula often (up to 500 times/year). By analyzing different Google sources we can deduct the most important factors that will determine the position of your site on a Google SERP. Here's a (nearly) complete listing of the most important parameters. Google has confirmed that they use approx 200 ranking signals in their algorithm. However, Goolge has never publicly listed them all. While this infographic is not the official list of ranking factors, it aggregates though the best information we have today a...  Read Full Article

Your site on the Chinese Search Engine BAIDU   What is Baidu?   Baidu is a search engine mostly used in China where is represents more than 75% market share. Baidu is also a widely used search engine among Chinese and/or Mandarin speaking communities in many parts of the world including Singapore, Taiwan and Hong Kong.     Why should my site be submitted to Baidu? Chinese speaking people are the most intensive internet users globally. Baidu represents more than 75% of the Chinese search engine market while Google remains at approx  15%.   Microsoft ha...  Read Full Article

SEO: Linkbuilding is replaced by Linkearning Is Link Building really dead? Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on) To answer the numerous queries regarding the new SEO procedures we would like to clarify as to what works and what doesn’t. Particularly regarding link building. So let me give you the facts. This information is coming directly from Google who answered some burning questions we all wanted to know on a Google Hangout about 2 weeks ago, and summaries are...  Read Full Article

Do you have quality content? The Search Engines ranking algorithms are updated very frequently (Googled modified its way to calculate SERPs more than 500 times in 2011) and c reating good, trustworthy and unique content becomes even more important in 2012.  Quality content is content produced for the visitors of your website not the Search Engines. Content must be relevant and provide a value to visitors of your site.  Generating quality content is not always easy and needs research and writing skills. Content is not limited to text and correctly optimized pictures an...  Read Full Article

Search Engine Optimization Profesional Search Engine optimization is essential if you want your website to be found on the major Search Engines like Google or Bing. EworksWSI has teamed up with M3Socialmindz, the SEO specialits in the WSI network, and offers outstanding SEO services in Cyprus. SEO case studies View the Eworks WSI slideshow on SEO case studies belowEworks WSI Cyprus SEO Case Studies   View more SEO presentations from EworksWSI Cyprus  Read Full Article

Google has implemented a new change in 2011 to its search algorithm and is aiming to reward Web sites that offer original, in-depth content at the same time that it will penalize in their search results those who simply copy content from others. Google published on their blog: "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information...  Read Full Article

Google is still dominating the search engine market but Bing is gaining ground.  Looking at the global search engine market in January 2011, Google took home almost 68 % of all online searches but that marked a 2 % point decrease from December 2010. The number of searches run at Bing.com and Bing-powered sites collectively rose by 6 points, giving Microsoft's search engine a 27.4 % cut of the search engine market. 11/02/2011 Report by market researcher Experian Hitwise. Bing.com by itself accounted for 12.8 % of all searches, a 21 % point increase from December 2010. Sear...  Read Full Article

Page Speed Influences RankingSlow website loading speeds both irritate and inconvenience visitors of your website. But it can also affect your Google SERP ranking! Google takes page speed into consideration when calculating search rankings. Not only will fast page speed leave a positive impression on users, it will also improve your Google visibility! Currently, Google is considering expanding this requirement into mobile devices, where page speed will be a factor for mobile search rankings. Page loading speed plays a very important role in search engine ranking. Apart from search en...  Read Full Article

Google has done it again. Just when we were getting comfortable with local search, they flipped everything on its head with the introduction of Place Search. •   Pay-per-click has changed •   Organic search has changed •   Online reviews now more prominent "We're introducing Place Search, a new kind of local search result that organizes the world's information around places. We've clustered search results around specific locations so you can more easily make comparisons and decide where to go". - Google Blog, October 28 7 Changes to Goo...  Read Full Article