When it comes to business growth, the natural thought is to pursue more sales, but the choice between where to get more sales from is
often overlooked. Every business owner has a choice between focusing on acquiring new customers or increasing their value to, and therefore value from,
With the right focus on account management or customer service, depending on your industry, I believe there is greatest merit in focusing 80% of energy
on existing customers and 20% of energy on acquiring new customers. As the common saying goes, a bird in the hand is as good as...
It’s not easy creating social content for lead generation, but one form of content that is
exceptionally popular is the personality quiz. People love to interact and engage with content, so what better way than to create
a fun quiz? Creating a quiz that can drive real sales leads is even better. There are a few steps to take when creating a quiz (other than copying
someone else’s), to ensure its success, as well as online templates to get you started.
Decide what the quiz should be about – an upcoming event or one based on the core function of your business.