EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


7 top SEO trends to expect in 2018

Thursday, August 24, 2017    Comments (3)    Permalink  
  It doesn’t matter if it’s a family meal; a trip to your local shopping mall or a long awaited vacation, planning ahead is always a good idea. And planning your search engine optimization strategy is not different. But things change fast on the World Wide Web. Internet giants like Google and Facebook have a habit of moving the goalposts just as everyone has settled down to watch the game, which makes it hard to keep up to date with the latest SEO developments. This is why it’s important to recognize and implement both existing and upcoming trends in the f...  

Expected SEO Trends in 2016

Monday, December 07, 2015    Comments (0)    Permalink  
  SEO is defined as the process of driving traffic from the ‘organic’, and ‘paid’ sources to achieve better rankings on search engine result pages (SERPs). In 2016, SEO will be more important than ever. It helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. SEO provides better ROI than most other forms of online marketing such as PPC advertising, social media marketing, or email marketing.SEO results come over a period but then they'll stay with a minimum of maintenance.  But as markets are const...  

8 Steps to Master Video SEO

Monday, June 30, 2014    Comments (0)    Permalink  
Techniques to Drive More Traffic to Your Video Content Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information. So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...  

Get your site indexed on BAIDU

Wednesday, August 21, 2013    Comments (2)    Permalink  
Your site on the Chinese Search Engine BAIDU   What is Baidu?   Baidu is a search engine mostly used in China where is represents more than 75% market share. Baidu is also a widely used search engine among Chinese and/or Mandarin speaking communities in many parts of the world including Singapore, Taiwan and Hong Kong.     Why should my site be submitted to Baidu? Chinese speaking people are the most intensive internet users globally. Baidu represents more than 75% of the Chinese search engine market while Google remains at approx  15%.   Microsoft ha...  

The Google Search Engine Optimization Starter Guide

Thursday, July 18, 2013    Comments (0)    Permalink  
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. Even though this guide's title contains the words "search engi...  

Confirmed Internet marketing trends 2013 that you should not miss

Monday, May 20, 2013    Comments (4)    Permalink  
Internet marketing trends 2013 The year 2012 was very eventful in internet marketing. Several trends emerged that will influence the progress of internet marketing during 2013. Based on the trends from the previous year and the developments until today we can identify some trends that are confirmed for the year 2013 concerning internet marketing. Internet marketing is developing extremely fast In the beginning of the previous year Google announced that they plan to roll out more than 500 algorithms and data based updates in 2012. World’s biggest search engine kept its word and la...  

Slideshare can help your business to be found on Search Engines

Tuesday, February 26, 2013    Comments (0)    Permalink  
SlideShare Overview: What is SlideShare? Think of SlideShare as the YouTube for slideshows. Launched in 2006, SlideShare was originally meant to be used for businesses to share slides among employees more easily. However, it has since exploded globally, now allowing anyone to host and share presentations for business or entertainment purposes. SlideShare is the world’s largest community for sharing presentations. Individuals and organisations alike upload documents to SlideShare to share ideas, conduct research, connect with others and generate leads for their businesses. Why ...  

The whitepaper “The Power of 3: Content Marketing-SEO-Social Media” is now available for download

Thursday, October 11, 2012    Comments (0)    Permalink  
This month’s whitepaper entitled “The Power of 3: Content Marketing + SEO + Social Media” is now available for download from our free download section There is a new way to outrank your competitors in Google as well as on other Search Engines and get found for the keywords your prospects are using to find your business on the internet. It is a proven, integrated, tactical approach we call “The Power of 3”: Content Marketing + Search Engine Optimization (SEO) + Social Media The sum of these tactics is Optimized Content Marketing. When ...  

23 Questions to ask about quality content

Tuesday, December 27, 2011    Comments (0)    Permalink  
Do you have quality content? The Search Engines ranking algorithms are updated very frequently (Googled modified its way to calculate SERPs more than 500 times in 2011) and c reating good, trustworthy and unique content becomes even more important in 2012.  Quality content is content produced for the visitors of your website not the Search Engines. Content must be relevant and provide a value to visitors of your site.  Generating quality content is not always easy and needs research and writing skills. Content is not limited to text and correctly optimized pictures an...  

Google Plus Pages for Businesses & Brands

Tuesday, November 08, 2011    Comments (0)    Permalink  
Google Plus for businesses and brands is now available with the introduction of Google Plus Pages. Pages is basically the Google Plus version of Facebook Fan Pages. Businesses have the chance to claim a profile on this social network so they can interact with and engage their customers and fans. Google Plus Pages allows every business, big or small, to maintain a profile on Google Plus and use the service to communicate and interact with consumers. A Google Plus Page is an easy way to increase the online visibility of your company.   What are Google+ Pages? Not...  

The Power of Article marketing

Thursday, September 15, 2011    Comments (0)    Permalink  
Article marketing Article marketing has lots of power to direct visitors to your website and convert them into customers. Article marketing can be used to sell any of your products in any economical sector, retail, real estate and services as examples. Article marketing is the perfect way to increase sales. Begin by defining a profitable segment in your product/service range and develop expert knowledge of this niche. Real Estate products and services require a deep knowledge about the real estate market, writing about diving equipment needs technical knowledge to create useful con...  

Search Engine Optimization remains important in 2011

Wednesday, July 06, 2011    Comments (0)    Permalink  
Search Engine Optimization Profesional Search Engine optimization is essential if you want your website to be found on the major Search Engines like Google or Bing. EworksWSI has teamed up with M3Socialmindz, the SEO specialits in the WSI network, and offers outstanding SEO services in Cyprus. SEO case studies View the Eworks WSI slideshow on SEO case studies belowEworks WSI Cyprus SEO Case Studies   View more SEO presentations from EworksWSI Cyprus  

Google pushes High Quality sites in Search

Saturday, February 26, 2011    Comments (0)    Permalink  
Google has implemented a new change in 2011 to its search algorithm and is aiming to reward Web sites that offer original, in-depth content at the same time that it will penalize in their search results those who simply copy content from others. Google published on their blog: "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information...  

Bing gains ground in Search engine usage

Saturday, February 12, 2011    Comments (0)    Permalink  
Google is still dominating the search engine market but Bing is gaining ground.  Looking at the global search engine market in January 2011, Google took home almost 68 % of all online searches but that marked a 2 % point decrease from December 2010. The number of searches run at Bing.com and Bing-powered sites collectively rose by 6 points, giving Microsoft's search engine a 27.4 % cut of the search engine market. 11/02/2011 Report by market researcher Experian Hitwise. Bing.com by itself accounted for 12.8 % of all searches, a 21 % point increase from December 2010. Sear...  

Is your website too slow?

Tuesday, January 04, 2011    Comments (0)    Permalink  
Page loading speed plays a very important role in search engine ranking. Apart from search engines, visitors are also looking for instant information to better choose products or services. They want to see what your website is all about within a very short period of time. Generally a visitor decides in less than 10secs if your website is relevant. A slow-loading site can be frustrating. Would-be visitors won't stand long delays. To make your site more accessible, EworksWSI is using, amongst others, Google's Page Speed family of tools during the web development process to optimize webpa...  

Increase your blog exposure with Technorati

Wednesday, December 22, 2010    Comments (0)    Permalink  
Technorati is an Internet search engine specialized in searching blogs. It is competing with other major Search Engines like Google and Yahoo. Technorati is viewed by thousands of visitors every day. If you register your blog in technorati you will increase the number of visitors and this can increase your SEOBlog rank. To register in Technorati is simple: 1. Sign In on Technorati, or register on Technorati 2. Click your account (your userID), it's near signout link. 3. Click Claimed Blogs tab. 4. Click Claim a new blog link below. 5. Enter your Blog URL then click Begin Claim But...  

Which media do we use?

Tuesday, August 31, 2010    Comments (0)    Permalink  
Time spent on different media is changing rapidly. The internet is the fasted growong media in terms of hours spent. Not only a typical consumer is more often using Search Enginesinstead of Yellow pages but more and more printed material is being replaced by electronic publications.   Our young generation especially prefers to watch their preferred series online instead on TV.   Time spent on the Internet: 32.7 hours/week Watching TV: 16.4 hours/week Reading Newspapers and Magazines: 3.9 hrs/week Any global marketing strategy will need to include the Internet as a major media to ...  


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