When it comes to business growth, the natural thought is to pursue more sales, but the choice between where to get more sales from is
often overlooked. Every business owner has a choice between focusing on acquiring new customers or increasing their value to, and therefore value from,
With the right focus on account management or customer service, depending on your industry, I believe there is greatest merit in focusing 80% of energy
on existing customers and 20% of energy on acquiring new customers. As the common saying goes, a bird in the hand is as good as...
On our EworksWSI blog, we write a lot about specific
marketing tactics and industry news. There’s also been a fair amount of digital ink spent on process related topics, like the importance of strategy
and a great customer experience.
We try to dive as deep as we can while remaining relevant to a wide variety of businesses.
This post, however, is different. A couple recent conversations with friends and co-workers shed light on something I’ve never considered but know is absolutely
true: service is a form of marketing.
Now when I say “service” most of you will think I mean ...