EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


4 Reasons Businesses Should Use Instagram Stories

Friday, November 30, 2018    Comments (0)    Permalink  
  When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, right?” Two years later, it seems like Instagram has leapfrogged its competitors by constantly innovating and introducing new features to keep users engaged on the platform. But why should businesses use Instagram Stories? Firstly, Instagram Stories are a quick and easy way to engage with other users and followers. According to a study conducted by Microsoft,...  

The Curious Case of Facebook, and What It Means for the Future of Marketing

Wednesday, November 28, 2018    Comments (0)    Permalink  
  Whether you’re a Facebook lover or hater, there’s no denying the social media giant has changed the world. And until recently, there wasn’t much of an argument as to the nature of Facebook’s impact – it had connected our society in an overwhelmingly positive way. Two tumultuous years and one divisive United States presidential election later, the jury is out on the current state of Facebook and founder Mark Zuckerberg’s dream of a truly open platform. This post is intended to help businesses and marketers determine Facebook’s potential place within the future of marketing. Al...  

Facebook vs. Instagram: Which Social Media Platform is Right for Your Business?

Sunday, November 25, 2018    Comments (0)    Permalink  
  As you delve into exploring the world of social media for your business, I’m sure these questions have crossed your mind: “Which platforms should I use?” and “How do I know which social media platform is right for my business?” Before you get ahead of yourself and leap onto one or multiple social media platforms for your business, it’s key to establish your business’ marketing goals first. If you don’t have set goals and objectives for your marketing strategy, it’s a lot harder to achieve social media success in 2018. In this blog post, we will be looking at Facebook and In...  

4 Quick & Easy Ways to Boost Traffic to Your Website

Wednesday, June 14, 2017    Comments (0)    Permalink  
  “The Internet is becoming the town square for the global village of tomorrow” – Bill Gates – It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business landscape today makes it obvious that having a strong, visible web presence is absolutely vital to ensuring a steady flow of sales leads to any business. On the Internet, as in the world of business, vying for clicks is as competitive as any marketplace, and your website may need that winning edge in order to overcome the aggress...  

Why Social Ads Should Be Part of Your 2017 Marketing Strategy

Friday, March 10, 2017    Comments (0)    Permalink  
I have a friend who, for lack of a better way to describe it, often resists technology. For at least five years, he refused to get a smartphone. Instead, he lagged well behind the societal curve by clinging to his flip-phone. Don’t get me wrong, flip-phones were great and played an important role in the evolution of the cell phone. But there’s something fascinating about shunning a better and more efficient technology.Given how movies like Her and shows like Black Mirror depict the dangerous impact technology has on our society – or that most of us spend more time than we’d like w...  

5 Ways Understanding Digital Marketing Data Can Help You Beat Your Competitors

Friday, December 23, 2016    Comments (0)    Permalink  
Reports and data are a wonderful thing for strategic direction in our businesses – but only provide us value if we know how to read and interpret them! How often have you received a report, or had to issue a report, only to wonder how useful the exercise was? Your boss is demanding a return before spending another dime on marketing, but everyone is unsure how to measure effectiveness. If we understand how to capture and utilize data with the right analysis, it can really make our decision making so much simpler. We’ve put together a quick list of the types of...  

Improve Your Digital Reputation With Social Media and Content

Thursday, June 02, 2016    Comments (0)    Permalink  
Building your brand takes time and resources, and in today’s connected world, the reputation that you’ve worked so hard to build can be tarnished with just a few keystrokes. Your company's information can quickly go viral, which is great - if it’s the kind of information that draws in consumers. Like it or not, what’s said about your company online can make or break your success. Fortunately, utilizing social media and content can help you to improve your digital reputation.   Be a Social Media Maven Marketers of yesteryear understood the importance of networking. Heading...  

Statistics for Social Media Savvy Businesses

Wednesday, June 01, 2016    Comments (0)    Permalink  
Let's all be honest here: everyone imaginable in Cyprus has a social media presence now. No matter what you do or how old you are, the social sphere is so much more than viral videos and #hashtags; it’s a communication tool. Just as the newspaper was once the revolutionary, go-to source for the happenings of the world around you, the online social media arena has made the world that much smaller. Think about it: there are approx. 320 million Twitter users right now; 400 million on Instagram; and a whopping 1.59 billion on Facebook. In Cyprus we saw a 130% Facebook penetration. ...  

Social Media Marketing, Sales and Reputation Management

Wednesday, May 18, 2016    Comments (1)    Permalink  
  Despite of what some thought 3 or 4 years ago, it has become clear that social media is today a core element of digital marketing. Whether it's only maintaining a brand presence, creating brand awareness, using a social media platform for reputation management or simply to show off your product it's undeniable that social media provides a lots of advantages.     Social Media Management Cyprus is more than just Facebook and Twitter   Simply 'doing social media' isn't quite as simple as just setting up a Facebook Page or Twitter Profile for your ...  

5 Steps to Securing Top of Mind Brand Loyalty

Tuesday, October 06, 2015    Comments (0)    Permalink  
If you're new to the world of digital marketing, it's easy to feel like you need to immediately get your hands in as many cookie jars as you can reach. But take it easy there Cookie Monster; catching up with your competition is a necessity, but you actually don't need to do everything all at once. Getting thousands of Twitter followers or Facebook likes might seem like a good goal, but it's not a reasonable expectation, nor does it bring you what you need most: loyal customers.   To illustrate this point, I'm going to steal an anecdote from Dave Kerpen, the CEO of Likeable ...  

Unite Your Brand With Social Relationship Management

Wednesday, October 01, 2014    Comments (0)    Permalink  
It's 2014 and customer service now occurs under the public spotlight. Whether it's on social media or via a blog post, when customers believe they have a legitimate gripe with a brand, they'll tell the world. Or at least as much of the world as they can. These days, the amount of people a consumer can potentially reach via social media is enough to hurt a brand, especially if that brand isn't listening. In today's Internet Age, customer service no longer means answering letters or sitting by the phone, it means actively monitoring various social channels to see what your custome...  

Social Relationship Management: SHOW CUSTOMERS HOW MUCH YOU <3 THEM

Tuesday, September 23, 2014    Comments (0)    Permalink  
SOCIAL RELATIONSHIP MANAGEMENT: SHOW CUSTOMERS HOW MUCH YOU <3 THEM Now that you created a Facebook business page, a Twitter profile, your Google+ page and your presence on LinkedIn with a LinkedIn company page, you thought that all this would be sufficient to kick off your social media strategy. But you are solely mistaken, friend. A great social media strategy doesn't end at #hashtags and half-hearted status updates.  You and your team should be putting in a significant effort to manage your social presence as a cohesive unit. Soc...  

Video Tips on Social Relationship Management

Wednesday, September 10, 2014    Comments (0)    Permalink  
Social media’s role as an important marketing tool is no longer a matter of discussion – it’s an established and irrefutable fact! Without a doubt, social media provides great opportunities for reaching out and engaging with your customers. However, businesses with active social media presence in Cyprus often face the challenge of managing their online engagements across various social platforms in an effective manner. Our theme for this month being social relationship management , all our content marketing resources have been created to provide you with concepts, tools and str...  


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