EworksWSI Cyprus Digital Marketing Blog

It's 2014 and customer service now occurs under the public spotlight. Whether it's on social media or via a blog post, when customers believe they have a legitimate gripe with a brand, they'll tell the world. Or at least as much of the world as they can. These days, the amount of people a consumer can potentially reach via social media is enough to hurt a brand, especially if that brand isn't listening. In today's Internet Age, customer service no longer means answering letters or sitting by the phone, it means actively monitoring various social channels to see what your custome...  Read Full Article

SOCIAL RELATIONSHIP MANAGEMENT: SHOW CUSTOMERS HOW MUCH YOU <3 THEM Now that you created a Facebook business page, a Twitter profile, your Google+ page and your presence on LinkedIn with a LinkedIn company page, you thought that all this would be sufficient to kick off your social media strategy. But you are solely mistaken, friend. A great social media strategy doesn't end at #hashtags and half-hearted status updates.  You and your team should be putting in a significant effort to manage your social presence as a cohesive unit. Soc...  Read Full Article

Social media’s role as an important marketing tool is no longer a matter of discussion – it’s an established and irrefutable fact! Without a doubt, social media provides great opportunities for reaching out and engaging with your customers. However, businesses with active social media presence in Cyprus often face the challenge of managing their online engagements across various social platforms in an effective manner. Our theme for this month being social relationship management , all our content marketing resources have been created to provide you with concepts, tools and str...  Read Full Article