EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


Facebook vs. Instagram: Which Social Media Platform is Right for Your Business?

Sunday, November 25, 2018    Comments (0)    Permalink  
  As you delve into exploring the world of social media for your business, I’m sure these questions have crossed your mind: “Which platforms should I use?” and “How do I know which social media platform is right for my business?” Before you get ahead of yourself and leap onto one or multiple social media platforms for your business, it’s key to establish your business’ marketing goals first. If you don’t have set goals and objectives for your marketing strategy, it’s a lot harder to achieve social media success in 2018. In this blog post, we will be looking at Facebook and In...  

The Right Data Will Make All the Difference

Monday, May 21, 2018    Comments (0)    Permalink  
When it comes to data and numbers, conventional wisdom tells us to be weary of small sample sizes. For good reason; if you launch a digital marketing campaign and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website. It’s just common sense. However, the difference between a sample size that’s irrelevant and one that actually large enough to be valuable is, ironically, quite small. We recently saw exactly this in a social media campaign we’re running for a client, and it opened our eye...  

Can you still achieve Social Media Success in 2018?

Saturday, March 31, 2018    Comments (0)    Permalink  
  It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s sweeping changes to its newsfeed all but sapped the reach of businesses and brands trying to reach their Facebook audience organically. Facebook has held firm on its stance that there’s a place for publishers on the Fac...  

4 Lead Generation strategies (Free and Paid)

Thursday, January 05, 2017    Comments (0)    Permalink  
Pros & Cons of popular Lead generation Strategies (You’ve probably already Heard About) If you’re not yet familiar with these strategies, you have probably seen these buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense for your type of business. Let’s start with the one that gets leads the fastest… Pay-Per-Click (PPC) Google didn’t get so rich by ranking you for free. Over time they’ve shifted the search results to feature the paid advertisements while pushing the organic (free…or “natural” results) farthe...  

How to use Social Media in B2B Marketing

Sunday, January 01, 2017    Comments (0)    Permalink  
  Sharing pictures of your adorable pets and scrumptious brunch is not synonymous with business to business (B2B) marketing. Yet research has revealed that: “79% of B2B marketing specialists polled rated social media as the most effective marketing channel, with 38% noting that if they had extra budget for next year, they would spend it on social media. The requirements of a viral world have resulted in changing demands on the marketing community.” Let’s look at how this social selling technique can enrich your reputation and generate prospects. Relationship buildi...  

Email Marketing is Alive and Well: integrate with Social Media

Wednesday, October 19, 2016    Comments (0)    Permalink  
Email Marketing Is Alive and Well Case in point: reading emails continues to rank as the #1 activity performed on mobile devices. I know I probably read more emails on my phone than on my laptop. At my age, I don’t have the eyesight or the patience to try and write or read reports via my phone, but handling emails is a great use of my time when I’m out of the office or in between appointments. 75% of Gmail’s 900 million users access their accounts on a mobile device, so I am certainly not alone! Interesting then, that so many of us think that email marketing is an outdated strat...  

The Truth about Digital Advertising

Thursday, June 30, 2016    Comments (0)    Permalink  
A few years ago, many businesses grumbled about social media being "just a fad" that "had no place in the business world." Look how that turned out. The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners. Digital advertising – especially native ads and social ads – are at that precipice, and the only question is will you take the plunge or retreat to what's safe and comfortable? For those willing to forge ahead, we created an infographic to help you decipherThe Real Truth About Digital Advertising: ...  

Expand Your Reach with Digital Advertising

Wednesday, June 15, 2016    Comments (0)    Permalink  
  The digital advertising landscape in Cyprus was once limited mostly to pay-per-click (PPC) ads on Google and some Facebook campaigns. Today, savvy marketers have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that you should know about when planning your marketing and advertising. Paid Search Advertising (Pay-Per-Click) Paid Search Advertising, or pay-per-click, is one of the oldest digital advertising methods, but it remains a reliable method of reaching a large number of prospects at a consist...  

Social Media Marketing, Sales and Reputation Management

Wednesday, May 18, 2016    Comments (1)    Permalink  
  Despite of what some thought 3 or 4 years ago, it has become clear that social media is today a core element of digital marketing. Whether it's only maintaining a brand presence, creating brand awareness, using a social media platform for reputation management or simply to show off your product it's undeniable that social media provides a lots of advantages.     Social Media Management Cyprus is more than just Facebook and Twitter   Simply 'doing social media' isn't quite as simple as just setting up a Facebook Page or Twitter Profile for your ...  

A clever way to drive real sales leads from social media

Monday, April 11, 2016    Comments (0)    Permalink  
  It’s not easy creating social content for lead generation, but one form of content that is exceptionally popular is the personality quiz. People love to interact and engage with content, so what better way than to create a fun quiz? Creating a quiz that can drive real sales leads is even better. There are a few steps to take when creating a quiz (other than copying someone else’s), to ensure its success, as well as online templates to get you started. Decide what the quiz should be about – an upcoming event or one based on the core function of your business. Wri...  

Images on your website and social media properties

Sunday, March 06, 2016    Comments (0)    Permalink  
Even when you are not in webdesign or branding you will be confronted to choosing the correct images for your personal social media properties, i.e. Facebook, Twitter, LinkedIn etc. Here are the requested images sizes for cover photos, header images, and channel art of the most common social media networks: Facebook cover photo: 851 x 315 (ratio: 2.70) YouTube channel art: 2560 x 1440 (ratio: 1.77) Twitter header: 1500 x 500 (ratio: 3.00) LinkedIn company page banner image: 646...  

How to use Instagram in Your Business

Thursday, February 11, 2016    Comments (1)    Permalink  
.recaptchatable, #recaptcha_area tr, #recaptcha_area td, #recaptcha_area th { line-height:0!important; .recaptcha_input_area{ height: 30px!important; }   Instagram is not only perfect for sharing pictures fast with family and friends but it has as well become an essential digital marketing tool for brands. This guide from Iconosquare and our partner Hubspot show how to do it right. It’s critical to navigate growing Instagram for your business the right way, and this guide shows how to set up, grow, and optimize Instagram to increase your audience, followers, leads, cust...  

Expected SEO Trends in 2016

Monday, December 07, 2015    Comments (0)    Permalink  
  SEO is defined as the process of driving traffic from the ‘organic’, and ‘paid’ sources to achieve better rankings on search engine result pages (SERPs). In 2016, SEO will be more important than ever. It helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. SEO provides better ROI than most other forms of online marketing such as PPC advertising, social media marketing, or email marketing.SEO results come over a period but then they'll stay with a minimum of maintenance.  But as markets are const...  

5 Steps to Securing Top of Mind Brand Loyalty

Tuesday, October 06, 2015    Comments (0)    Permalink  
If you're new to the world of digital marketing, it's easy to feel like you need to immediately get your hands in as many cookie jars as you can reach. But take it easy there Cookie Monster; catching up with your competition is a necessity, but you actually don't need to do everything all at once. Getting thousands of Twitter followers or Facebook likes might seem like a good goal, but it's not a reasonable expectation, nor does it bring you what you need most: loyal customers.   To illustrate this point, I'm going to steal an anecdote from Dave Kerpen, the CEO of Likeable ...  

Unite Your Brand With Social Relationship Management

Wednesday, October 01, 2014    Comments (0)    Permalink  
It's 2014 and customer service now occurs under the public spotlight. Whether it's on social media or via a blog post, when customers believe they have a legitimate gripe with a brand, they'll tell the world. Or at least as much of the world as they can. These days, the amount of people a consumer can potentially reach via social media is enough to hurt a brand, especially if that brand isn't listening. In today's Internet Age, customer service no longer means answering letters or sitting by the phone, it means actively monitoring various social channels to see what your custome...  

Social Relationship Management: SHOW CUSTOMERS HOW MUCH YOU <3 THEM

Tuesday, September 23, 2014    Comments (0)    Permalink  
SOCIAL RELATIONSHIP MANAGEMENT: SHOW CUSTOMERS HOW MUCH YOU <3 THEM Now that you created a Facebook business page, a Twitter profile, your Google+ page and your presence on LinkedIn with a LinkedIn company page, you thought that all this would be sufficient to kick off your social media strategy. But you are solely mistaken, friend. A great social media strategy doesn't end at #hashtags and half-hearted status updates.  You and your team should be putting in a significant effort to manage your social presence as a cohesive unit. Soc...  

Video Tips on Social Relationship Management

Wednesday, September 10, 2014    Comments (0)    Permalink  
Social media’s role as an important marketing tool is no longer a matter of discussion – it’s an established and irrefutable fact! Without a doubt, social media provides great opportunities for reaching out and engaging with your customers. However, businesses with active social media presence in Cyprus often face the challenge of managing their online engagements across various social platforms in an effective manner. Our theme for this month being social relationship management , all our content marketing resources have been created to provide you with concepts, tools and str...  

What's the Best time to post on Social Media?

Monday, August 11, 2014    Comments (0)    Permalink  
Find out the  best time to post on Social Media and get the best engagement from your community. When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social Network itself:   Facebook Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00 Worst time: on week-ends and between 22h:00 - 04h:00  Twitter: Best time: Weekends 13h:00 - 15h:00 Worst time: 20h:00 - 08h:00 Google+ Best time: 09h:00 - 11h:00 Worst time: 18h:00 - 07h:00   LinkedIn Best time: 07h:00 - 0...  

Five Social Media Content Ideas for Excellent Customer Engagement

Thursday, June 19, 2014    Comments (0)    Permalink  
Produce a consistent stream of content One of the biggest Social Media Marketing challenges is to produce a consistent stream of content that will engage your audience. Infrequent or badly prepared content will quickly be ignored and could even do more harm than good. However, get it right and you can enjoy one of the most effective ways to attract new customers, build relationships and grow brand loyalty. Here are five tried and tested social media content ideas to engage your audience. Five Social Media Content Ideas for Excellent Customer Engagement from WSI on Vimeo.  

Build a Social Selling Routine

Wednesday, April 23, 2014    Comments (0)    Permalink  
Social Selling Social media is becoming an integral part of the sales process. Find out how you can become a master social seller! The business landscape is changing almost as quickly as the digital scene and it's absolutely vital that you keep up with the latest trends. Traditional Selling vs Social Selling from WSI World on Vimeo. How to unleash the power of social selling in your company. Buyers today are digitally driven, socially empowered, and making purchase decisions based on what they learn and hear through their social media networks. Savvy sales professionals have pi...  

Why Your Website is Still Important!

Thursday, January 09, 2014    Comments (1)    Permalink  
 Don't ignore your website - design - conversion is still important In continuing the EworksWSI Digital Marketing Video Series into 2014, we’re happy to be sharing the latest video which explores 5 reasons why business owners can’t ignore their websites. The 2 minute video shares top reasons why – despite the increasing importance of social media or mobile marketing – any site is still extremely critical to any brand’s online presence. Check out the new video below:     Need to know more: Get in contact or register to our free web...  

LinkeIn counts 238.000.000 members

Wednesday, November 13, 2013    Comments (0)    Permalink  
LinkeIn officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. LinkedIn is currently available in twenty languages. The company has more than 4,200 full-time employees with offices in 26 cities around the world. Global LinkedIn membership The network couts today 238 Mio members, only 35% are located in the US.     Regional LinkeIn membership 74M+ EMEA 57M+ Europe 42M+ Asia and the Pacific 8M+ Southeast Asia 4M+ DACH ​9M+ MENA    Connect with EworksWSI on LinkedIN  

Your marketing sucks and it has nothing to do with your budget

Thursday, October 24, 2013    Comments (0)    Permalink  
From the WSI Academy The WSI Academy is a tremendous resource, full of valuable information with regard to Social Media and Digital Marketing. This is just a snapshot for the average business owner, marketing executive, business developer and relationship manager to understand some of the reasons why it is important to create a professional focus for their business using Social Media.     Many business owners believe the reason why they aren't great marketers is because they don't have the budget to compete. We demonstrated at this seminar how the most important thing about mark...  

5 Ways to Make Social Media Work for Your Business - Video

Wednesday, August 21, 2013    Comments (0)    Permalink  
5 Ways to Make Social Media Work for Your Business As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers how you can add social giants linked Twitter and Google+ work for you. The new video is entitled “5 Ways to Make Social Media Work for Your Business.” The 2 minute video discusses where Social Media fits into any brand’s online strategy and can substantially boost sales. Watch below:  

53 Social Media Platforms Every Marketer in Cyprus Should Know

Monday, July 01, 2013    Comments (4)    Permalink  
53 Social Media Platforms Every Marketer Should Know in Cyprus The vast majority of social media platforms can be accessed via mobile devices and the number people access the internet via their smart phones is steadily increasing. Whether you’re accessing your social media platform from a desktop or a smartphone, it’s important to be familiar with all of them. With that in mind, below is a list of the top 50 social media platforms accessible in Cyprus. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); soc...  


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