EworksWSI Cyprus Digital Marketing Blog

Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate and share content quickly, efficiently, and in real-time. When you take a look from a marketing perspective within a business, no matter how big or how small, social media has become a necessary marketing channel that all companies need to tap into at some capacity to be successful. Moreover, if you have a stellar social media strategy, great things will come from it, and you will see the results firsthand. That sounds easy and doabl...  Read Full Article

  According to Twitter, with over 3 billion people on social media, more consumers are using the social media platform to connect with businesses when they have questions, compliments, or complaints. Many brands and businesses have been turning to Twitter as a customer service platform. And with the rise of direct messaging and the use of chatbots, 2019 is the year to approach your business’ marketing strategy with a customer care focus. What does this mean? It means being more proactive, using social data to shape interactions, and integrating customer care solutions i...  Read Full Article

  It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s sweeping changes to its newsfeed all but sapped the reach of businesses and brands trying to reach their Facebook audience organically. Facebook has held firm on its stance that there’s a place for publishers on the Fac...  Read Full Article

A few years ago, many businesses grumbled about social media being "just a fad" that "had no place in the business world." Look how that turned out. The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners. Digital advertising – especially native ads and social ads – are at that precipice, and the only question is will you take the plunge or retreat to what's safe and comfortable? For those willing to forge ahead, we created an infographic to help you decipherThe Real Truth About Digital Advertising: ...  Read Full Article

Find out the  best time to post on Social Media and get the best engagement from your community. When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social Network itself:   Facebook Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00 Worst time: on week-ends and between 22h:00 - 04h:00  Twitter: Best time: Weekends 13h:00 - 15h:00 Worst time: 20h:00 - 08h:00 Google+ Best time: 09h:00 - 11h:00 Worst time: 18h:00 - 07h:00   LinkedIn Best time: 07h:00 - 08h:30 an...  Read Full Article

5 Ways to Make Social Media Work for Your Business As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers how you can add social giants linked Twitter and Google+ work for you. The new video is entitled “5 Ways to Make Social Media Work for Your Business.” The 2 minute video discusses where Social Media fits into any brand’s online strategy and can substantially boost sales. Watch below:  Read Full Article

When businesses start using social media, they often focus on their number of Twitter followers, Facebook likes, etc. and desperately want to increase those numbers.  That’s why “services” that offer hundreds of thousands of new “real” followers for $5 or $150 can look like a good idea. But it's not Increasing your number of followers – or reach – can be instrumental in making your social media marketing more effective.  But, having more followers only helps if those followers are real people. You want followers who will notice you i...  Read Full Article

Social Media and the Cyprus Tourism Industry Social media have become an integral part of tourism marketing. This new way to communicate with clients has revolutionized the industry in Cyprus and has largely replaced the traditional client communication and interaction. This was of course expected as the Cypriot tourism & travel industry was one of the sectors that benefited the most from the internet. As a result new technologies and networks have become useful tools for professionals of the sector. We will discuss the essential practices of social media...  Read Full Article

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day , “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also sh...  Read Full Article

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Article marketing Article marketing has lots of power to direct visitors to your website and convert them into customers. Article marketing can be used to sell any of your products in any economical sector, retail, real estate and services as examples. Article marketing is the perfect way to increase sales. Begin by defining a profitable segment in your product/service range and develop expert knowledge of this niche. Real Estate products and services require a deep knowledge about the real estate market, writing about diving equipment needs technical knowledge to create useful con...  Read Full Article