EworksWSI Cyprus Digital Marketing Blog

One thing that the Coronavirus pandemic has cemented for me is that adaptability is the key to success. With no time to prepare, business owners all over have had to suddenly pivot away from tried-and-tested strategies to the unknown and unfamiliar. This shift has led to the growth of e-commerce (check out our multi-part series on eCommerce, A Guide To Getting Online, with part one focusing on business strategy, and part two focusing on technology) and the rise of online meetings, virtual happy-hours, and in-home training. When it comes to transitioning an in-person event to a ...  Read Full Article

For a few years now, video content has been dominating the digital marketing space and it’s not going to slow down any time soon. According to Forbes, video is expected to take up more than 80% of internet traffic this year alone. The onus is on content marketers to ensure that they’re on top of video marketing trends to stay competitive in such a fast-paced and constantly evolving landscape. In the past, we’ve discussed ways to use video to ignite your marketing campaigns. If you’ve already explored different types of videos to build your brand, business, and bottom li...  Read Full Article

WSI recently attended Social Media Marketing World, a mega-conference where social marketers go to discover the latest tactics and business-building ideas. If you’re a marketer and ever have the chance to attend, I highly recommend it (in fact we are already booked for next year). The conference covered a wide variety of topics from how to humanize your chatbots, to building your personal brand, but not surprisingly one of the most talked about topics was, you guessed it, video. Almost every presentation I attended talked about using video in one way or another. But one of the ...  Read Full Article

A few months into 2019 is the perfect time to take a look at ways you can improve your content marketing strategy. Are you looking for ways to take your business’ blog to the next level? Now is the the time to look into using video to increase engagement with your blog posts. First and foremost, there are many ways to use video to ignite your marketing campaigns. One of those ways is with video content, which is everywhere and there is a high demand for it from consumers of many brands and businesses. Why Use Videos to Increase Engagement With Your Blog Posts? As a marketer, y...  Read Full Article

Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube first made its debut to the masses in the digital world back in 2005, and the platform has grown at an exponential rate ever since. As a pioneer in video streaming, YouTube gave way to other video platforms over the years, such as Vine, Instagram, and Snapchat, some of the digital world’s most used social media platforms. With the growth o...  Read Full Article

Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will always come down to their initial experience with your business. Despite the benefits that landing pages have to offer, many businesses treat these pages as an after-thought. Your landing page gives visitors their very first introduction to what you have to offer. In just a few seconds, those visitors will either be intere...  Read Full Article

In this age of technology, efficiency is an evolving concept. What was efficient a year ago may not be as efficient today; heck, the best way to accomplish a task last month is probably no longer the optimal way to do it. Technology and innovation have a huge impact on both our professional and everyday lives. Think about the things you do daily, even the simple ones right after you wake up in the morning. Your alarm, now set on your smartphone or other digital devic...  Read Full Article

  WSI recently wrote a post about what happens when web design goes wrong (hint: it's not pretty). In the post Lyana also discussed the reasons it's important to keep your site updated.   I'm here to give you the biggest reason of all: a well-maintained site delivers more leads! I get it, though – a site's upkeep is one of those things that gets pushed to the side when things get busy.     To help you out, here are 5 quick website makeover tips that'll have your site well on its way to generating more new leads: 1. Add Customer Testimonials Placing customer tes...  Read Full Article

  Over the last several years, content marketing has won the hearts of big brands, small businesses and everything between. But like most aspects of the digital world, investing in a tactic doesn't guarantee success. Success comes from ensuring you're doing the right kind of content marketing.   The good news is great content marketing strategies stick to the same general principles. If you follow a guide or take cues from an existing campaign with great results, you'll have success. For our latest digital marketing video, we perfected A Recipe for Content Marketing Succes...  Read Full Article

  More than just the place customers go to get information on your products and services, your website is the central hub of your business's digital presence. In today's highly competitive market, you can't afford to let your website become stagnant - it needs to be a living, breathing and constantly evolving component of your brand. Think of your website as the heart of your business: the beat of your digital marketing campaigns are what pumps visitors, leads and ultimately, money, to all other areas of your company. Much like the human body, your business cannot survive w...  Read Full Article

Video Marketing – How to Make a Video on a Small Budget Video is a popular medium among users but often an underrated opportunity for businesses in Cyprus. It doesn't have to be expensive.   A video is five times more memorable than words. According to statistics video consumption has seen a significant growth. Globally internet video on TV doubled in 2011 and will triple by 2016 (Cisco). People love watching and sharing videos! Video Marketing – What’s That? Video marketing can be divided into two sections: marketing with video and mar...  Read Full Article

You did certainly hear "The world of digital marketing moves fast," what is actually reiterated is simply that the world adapts and changes with incredible frequency to new technologies. And, if the last 20 years are any indication, it's a frequency that's getting more aggressive every day. Sure, lots of new technology emerged in the 20th century and came to Cyprus, and much of it changed our day-to-day lives - televisions, computers, video games, the Internet. And these technologies have continued to adapt and are changing the way we live our lives in different ways than they origi...  Read Full Article

The continuing evolution of social media networks, growing popularity of user review websites and more informative search results, makes it easier than ever for people to do their due diligence on your business. Luckily, this doesn’t mean that you’re at the mercy of third party websites. You can implement these 5 digital strategies to build positive brand authority and credibility for your business. 1. Content Marketing A well thought out content marketing plan is vital for building brand authority. The goal is to consistently publish relevant and valuable content that will demonstra...  Read Full Article

One of the best ways to get ahead of your competitors is to take your marketing efforts above and beyond theirs. Because of the constant and rapid changes of the digital marketing space, the opportunities to do this are plentiful - they just require time, effort and a little bit of risk. The first step to getting ahead of your competitors is understanding and even predicting the conditions of not only your own industry, but the digital marketing industry as well. Once you can make an educated guess as to what the future looks like, you can start to build toward that future. Even...  Read Full Article

Most important Digital Marketing techniques 2014 Our video summarizes all you need to know to about digital marketing in 2014. WSI's digital marketing trend analysis 2014 proved to be right: In this video we are not talking about website development; every business today has a website (don't you?) but about the important issues of how to make it work and use digital marketing to help your business: Baltej from WSI M3 in cooperation with Chicago & Beyond discusses the following subjetcs:  The importance of responsive websites Why use website analy...  Read Full Article

WSI Digital Marketing Video Series on E-mail Marketing Email should still be a central component of any successful online marketing campaign - working together with social media to provide a comprehensive approach to increasing leads and building customer loyalty. Here are 5 best practice email marketing techniques to help you achieve excellent results.   July Webinar on Email Marketing Email remains a thriving marketing channel, but most businesses are still getting the details wrong.  One of the world’s leading email marketing experts, will share “insider secrets” tha...  Read Full Article

Techniques to Drive More Traffic to Your Video Content Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information. So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...  Read Full Article

Produce a consistent stream of content One of the biggest Social Media Marketing challenges is to produce a consistent stream of content that will engage your audience. Infrequent or badly prepared content will quickly be ignored and could even do more harm than good. However, get it right and you can enjoy one of the most effective ways to attract new customers, build relationships and grow brand loyalty. Here are five tried and tested social media content ideas to engage your audience. Five Social Media Content Ideas for Excellent Customer Engagement from WSI on Vimeo.  Read Full Article

5 Steps to attract new customers with Content Marketing WSI’s new digital marketing video for the month of May is entitled “Attracting New Customers with Content Marketing.” Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing activity for improving search engine rankings, driving website traffic and nurturing existing leads. Share this new video with your clients to learn five tried and tested best practice content marketing techniques. How EworksWSI can help with video m...  Read Full Article

Social Selling Social media is becoming an integral part of the sales process. Find out how you can become a master social seller! The business landscape is changing almost as quickly as the digital scene and it's absolutely vital that you keep up with the latest trends. Traditional Selling vs Social Selling from WSI World on Vimeo. How to unleash the power of social selling in your company. Buyers today are digitally driven, socially empowered, and making purchase decisions based on what they learn and hear through their social media networks. Savvy sales professionals have pi...  Read Full Article

Applying the Power of Social Selling The increasing popularity of social media websites is not only changing the way we socialize with friends and family, it's also changing the way customers research, compare and inform their buying decisions. Rather than seeing this trend as a threat; sales managers should see it as an opportunity. Social selling is leveraging web technology to deliver insight and value to the buyer's 'sphere of influence' when making buying decisions. In this video we talk about the five key steps for applying the power of social selling to help you win new business. ...  Read Full Article

 Don't ignore your website - design - conversion is still important In continuing the EworksWSI Digital Marketing Video Series into 2014, we’re happy to be sharing the latest video which explores 5 reasons why business owners can’t ignore their websites. The 2 minute video shares top reasons why – despite the increasing importance of social media or mobile marketing – any site is still extremely critical to any brand’s online presence. Check out the new video below:     Need to know more: Get in contact or register to our free web...  Read Full Article

As a part of the WSI Digital Marketing Video Series, we’re happy to be sharing the latest video which explores how video marketing significantly improves customer engagement. The 2 minute video shares 5 tips for effectively improving online engagement with your target audience through a creative, valuable and interesting video campaign. Watch below:   Direct Your Own Video Marketing Entertainment comes in many forms, but it’d be hard to argue against movies and TV shows as the leading form of pop-culture entertainment over the last 50 years. Maybe it’s be...  Read Full Article

As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers 5 Landing Page Pointers for Increasing Your Conversion Rate. The new video is entitled “Landing Page Love: 5 Landing Page Pointers for Increasing Your Conversion Rate ” The 2 minute video discusses where good landing pages fit into any brand’s online strategy and can substantially boost sales. Watch below: Landing Page Love: 5 Landing Page Pointers for Increasing Your Conversion Rate  Read Full Article

Display Advertising: 5 Key Components That Boost Campaign Success   As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers how you can add social giants linked Twitter and Google+ work for you. The new video is entitled “Display Adveritising: 5 Key Components That Boost Campaign Success” The 2 minute video discusses where display fits into any brand’s online strategy and can substantially boost sales. Watch below: Display Adveritising: 5 Key Components That Boost Campaign Success Dynamic Display Solutions...  Read Full Article