EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


Types of Content that Increase Online Sales

Thursday, July 05, 2018    Comments (0)    Permalink  
The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty. In an article about 'Creating Content that matters' we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same. Content that Address th...  

3 Ways to Use Video to Ignite Your Marketing Campaigns

Friday, June 01, 2018    Comments (0)    Permalink  
Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube first made its debut to the masses in the digital world back in 2005, and the platform has grown at an exponential rate ever since. As a pioneer in video streaming, YouTube gave way to other video platforms over the years, such as Vine, Instagram, and Snapchat, some of the digital world’s most used social media platforms. With the growth o...  

Video Marketing Secrets You Can Use to Attract Prospects and Clients

Friday, October 06, 2017    Comments (0)    Permalink  
The power of video marketing is undeniable. According to Forrester Research, videos are 50 times more likely to receive an organic first page ranking than traditional text pages. If you’re considering a video marketing strategy, take note of these lesser known video marketing secrets you can use to attract prospects and clients: Develop a cliffhanger Cliffhanger endings will add a suspense element to your video. To do this effectively, create a series of videos that are like short episodes. The ending of each video should make the viewer want to watch the next one find out what ...  

Generate Leads with Videos and Marketing Automation

Monday, February 20, 2017    Comments (0)    Permalink  
Using Video with Marketing Automation Marketing Automation Facts In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to integrate video marketing into marketing automation. Generate, nurture and qualify new Leads through Video Marketing automation has been around for years, and video has been around even longer. But using the...  

Video Marketing – How to Make a Video on a Small Budget

Monday, November 30, 2015    Comments (0)    Permalink  
Video Marketing – How to Make a Video on a Small Budget Video is a popular medium among users but often an underrated opportunity for businesses in Cyprus. It doesn't have to be expensive.   A video is five times more memorable than words. According to statistics video consumption has seen a significant growth. Globally internet video on TV doubled in 2011 and will triple by 2016 (Cisco). People love watching and sharing videos! Video Marketing – What’s That? Video marketing can be divided into two sections: marketing with video and mar...  

8 Steps to Master Video SEO

Monday, June 30, 2014    Comments (0)    Permalink  
Techniques to Drive More Traffic to Your Video Content Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information. So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...  

Best Practices for Content Marketing

Friday, May 30, 2014    Comments (0)    Permalink  
5 Steps to attract new customers with Content Marketing WSI’s new digital marketing video for the month of May is entitled “Attracting New Customers with Content Marketing.” Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing activity for improving search engine rankings, driving website traffic and nurturing existing leads. Share this new video with your clients to learn five tried and tested best practice content marketing techniques. How EworksWSI can help with video m...  

5 Great Ways PPC Can Improve Your Marketing - Digital Marketing Video

Tuesday, February 11, 2014    Comments (0)    Permalink  
The February 2014 edition of the WSI Digital Marketing Video Series, is now available and it covers 5 Great Ways Pay-Per-Click Can Improve Your Marketing. The 2 minute video  reveals why PPC is so much more than Google searches and how it can substantially boost your business. Check out the new video below: Learn Why Pay-Per-Click Is So Much More Than Google Searches And How It Can Boost Your Business! If you thought PPC was only about bidding on keywords and driving traffic to your site in Cyprus, think again! In this video we reveal 5 great ways Pay Per Click ca...  

New Digital Marketing Video on Video Marketing!

Wednesday, October 02, 2013    Comments (0)    Permalink  
As a part of the WSI Digital Marketing Video Series, we’re happy to be sharing the latest video which explores how video marketing significantly improves customer engagement. The 2 minute video shares 5 tips for effectively improving online engagement with your target audience through a creative, valuable and interesting video campaign. Watch below:   Direct Your Own Video Marketing Entertainment comes in many forms, but it’d be hard to argue against movies and TV shows as the leading form of pop-culture entertainment over the last 50 years. Maybe it’s be...  

WSI Digital Marketing communication schedule 2013

Tuesday, January 22, 2013    Comments (0)    Permalink  
  The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013 Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge Newletter with more details on the subject. We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place! • January: Understanding the digital landscape in 2013 • February: Content Marketing • March: Pay Per Click (PPC) • April: Landing Page Optimization • May: Display Advertising and Re-Marketing...  


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