The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the
sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty.
In an article about 'Creating Content that matters'
we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San
Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same.
Content that Address th...
Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms
such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube first made its debut to the masses in the digital world back
in 2005, and the platform has grown at an exponential rate ever since. As a pioneer in video streaming, YouTube gave way to other video platforms over
the years, such as Vine, Instagram, and Snapchat, some of the digital world’s most used social media platforms.
With the growth o...
The power of video marketing is undeniable. According to Forrester Research, videos are 50 times more likely to receive an organic first page ranking than
traditional text pages. If you’re considering a video marketing strategy, take note of these lesser known video marketing secrets you can use to attract
prospects and clients:
Develop a cliffhanger
Cliffhanger endings will add a suspense element to your video. To do this effectively, create a series of videos that are like short episodes. The ending
of each video should make the viewer want to watch the next one find out what ...
Using Video with Marketing Automation
Marketing Automation Facts
In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness
and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to
integrate video marketing into marketing automation.
Generate, nurture and qualify new Leads through Video
Marketing automation has been around for years, and video has been around even longer. But using the...
Video Marketing – How to Make a Video on a Small Budget
Video is a popular medium among users but often an underrated opportunity for businesses in Cyprus. It doesn't have to be expensive.
A video is five times more memorable than words. According to statistics video consumption has seen a significant growth. Globally
internet video on TV doubled in 2011 and will triple by 2016 (Cisco). People love watching and sharing videos!
Video Marketing – What’s That?
Video marketing can be divided into two sections: marketing with video and mar...
Techniques to Drive More Traffic to Your Video Content
Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information.
So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...
5 Steps to attract new customers with Content Marketing
WSI’s new digital marketing video for the month of May is entitled
“Attracting New Customers with Content Marketing.”
Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing
activity for improving search engine rankings, driving website traffic and nurturing existing leads. Share this new video with your clients to
learn five tried and tested best practice content marketing techniques.
How EworksWSI can help with video m...
The February 2014 edition of the WSI Digital Marketing Video Series, is now available and it covers 5 Great Ways Pay-Per-Click
Can Improve Your Marketing. The 2 minute video reveals why PPC is so much more than Google searches and how it can substantially boost your
business. Check out the new video below:
Learn Why Pay-Per-Click Is So Much More Than Google Searches And How It Can Boost Your Business!
If you thought PPC was only about bidding on keywords and driving traffic to your site in Cyprus, think again! In this video we reveal 5 great ways Pay
Per Click ca...
As a part of the WSI Digital Marketing Video Series, we’re happy to be sharing the latest video which explores how video marketing significantly improves customer engagement.
The 2 minute video shares 5 tips for effectively improving online engagement with your target audience through a creative, valuable and interesting video
campaign. Watch below:
Direct Your Own Video Marketing
Entertainment comes in many forms, but it’d be hard to argue against movies and TV shows as the leading form of pop-culture entertainment over the
last 50 years. Maybe it’s be...
The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013
Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge
Newletter with more details on the subject.
We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place!
• January: Understanding the digital landscape in 2013
• February: Content Marketing
• March: Pay Per Click (PPC)
• April: Landing Page Optimization
• May: Display Advertising and Re-Marketing...