Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate and share content
quickly, efficiently, and in real-time. When you take a look from a marketing perspective within a business, no matter how big or how small, social
media has become a necessary marketing channel that all companies need to tap into at some capacity to be successful. Moreover, if you have a stellar
social media strategy, great things will come from it, and you will see the results firsthand.
That sounds easy and doabl...
Video Marketing – How to Make a Video on a Small Budget
Video is a popular medium among users but often an underrated opportunity for businesses in Cyprus. It doesn't have to be expensive.
A video is five times more memorable than words. According to statistics video consumption has seen a significant growth. Globally
internet video on TV doubled in 2011 and will triple by 2016 (Cisco). People love watching and sharing videos!
Video Marketing – What’s That?
Video marketing can be divided into two sections: marketing with video and mar...
Techniques to Drive More Traffic to Your Video Content
Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information.
So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring yo...
From the WSI Academy
The WSI Academy is a tremendous resource, full of valuable information
with regard to Social Media and Digital Marketing. This is just a
snapshot for the average business owner, marketing executive, business
developer and relationship manager to understand some of the reasons why
it is important to create a professional focus for their business
using Social Media.
Many business owners believe the reason why they aren't great marketers
is because they don't have the budget to compete. We demonstrated at this
seminar how the most important thing about mark...
Social Media and the Cyprus Tourism Industry
Social media have become an integral part of tourism marketing. This new way to communicate with clients has revolutionized the industry
in Cyprus and has largely replaced the traditional client communication and interaction. This was of course expected as the Cypriot tourism & travel industry was one of the sectors that benefited the most from the internet. As a result new technologies and networks have become useful tools for professionals
of the sector.
We will discuss the essential practices of social media...
Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search.
Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day
, “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also sh...
According to a company blog post, YouTube users upload about 35 hours of video to the site every minute. That means that about 50,400 hours
are added every day. In comparison, that figures was 24 hours of video every minute back in March 2010.
YouTube attributes the growth to several factors: The company's decision to increase time limits from 10 minutes to 15 minutes per video
It also pointed to the site's file size limit of 2GB.
With the help o...