It's difficult to improve anything in life without an accurate, self-aware perception of performance. If you want to become a chef, you need to know what
other people think of the taste and presentation of your food. If you want to write a best-selling novel, you should seek an honest assessment of a
shorter sample before you start.
Improvement and iteration are the markers of success in most endeavors, and digital marketing is no different. Since we've established that you can't
improve anything without first analyzing current results, the first step to leveraging web analyti...
A huge part of measuring your brand's digital. marketing success is understanding your customers' online behavior! These days the average customer experience
takes them far beyond your company website. Let's call. this the digital ecosystem. This ecosystem is so vast that in order to develop a measurement
framework for your entire digital ecosystem, we suggest that you first establish your 3 Ps.
Properties controlled by you: Your Website
Properties partially controlled b you: Your Social Media Profiles
Properties controlled by others: Consumer review sites