EworksWSI Cyprus Digital Marketing Blog

It's difficult to improve anything in life without an accurate, self-aware perception of performance. If you want to become a chef, you need to know what other people think of the taste and presentation of your food. If you want to write a best-selling novel, you should seek an honest assessment of a shorter sample before you start.  Improvement and iteration are the markers of success in most endeavors, and digital marketing is no different. Since we've established that you can't improve anything without first analyzing current results, the first step to leveraging web analyti...  Read Full Article

A huge part of measuring your brand's digital. marketing success is understanding your customers' online behavior! These days the average customer experience takes them far beyond your company website. Let's call. this the digital ecosystem. This ecosystem is so vast that in order to develop a measurement framework for your entire digital ecosystem, we suggest that you first establish your 3 Ps. 1. PROPERTIES: Properties controlled by you: Your Website Properties partially controlled b you: Your Social Media Profiles Properties controlled by others: Consumer review sites 2...  Read Full Article